Mobile Marketing; Jolt & Bolt 10_06_2011
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Transcript of Mobile Marketing; Jolt & Bolt 10_06_2011
presented by
presents
Mobile MarketingIs Mobile Marketing Meaningful to You?
Kathy HokunsonOctober 6, 2011
The Smart Phone Generation . . .
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Why is Mobile Relevant . . .
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70%of the world’s population
have mobile phones
9out of10people (men, women & children)in the U.S. have a mobile phone
There are 60,000,000
iPhones160,000
Android smartphones areactivated everyday
The Zero Moment of Truth
www.zeromomentoftruth.com
Google on Mobile
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Mobile Websites
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38%of mobile users will have
smartphonesby the end of 2011
In 5 yrs.more people will be
connected to the webvia smartphone than PC
Mobile Applications
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Smartphone app market is expected to grow to
$29 Billionby 2013
Today’s BOLT BUZZ WORD is…
ZMOT
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Mobile & B2B
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The top struggles for B2B companies today are . . .
• Customer Acquisition• Increasing Client Retention Rate• Increasing Quantity and Quality of Leads
IT’S TIME TO GET CREATIVE!
Q. QR Codes?
A. Quick Response Codes
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Other choices in mobile . .
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Some of the other platforms in mobilewhich we didn’t dig into today include . .
• MMS or Texting• Banner Ads• GeoLocation
Some fun stats & info graphs . . .
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Mobile Marketing Resources
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www.zeromomentoftruth.com
www.thekernorg.com
www.mmaglobal.com
Stats in this presentation were gathered from:EmarketerThe Kern Organization 2011 Mid Year Marketing TrendsThe ZMOT promotional videos and content
QUESTIONS?
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Reserve your weekly spot today!
Register at site-seeker.com
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Download the Slide Deck @
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Thank you for joining us!
Don’t forget to enter today’s BUZZ BOLT WORDat joltandboltwebinar.com
You could win a $50 Amazon.com Gift Card!
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Need more info?