Mobile Marketing in 2012

Mobile Marketing

in 2012

Mobile Marketing in 2012


Mobile Marketing is…

marketing and communications to customers or constituents on portable devices wherever they may be.

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Source: Morgan Stanley

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Source: Source: Katy Huberty, Ehud Gelblum, Morgan Stanley Research (via Kleiner Perkins Caufield & Byers)

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Projected number of iOS app downloads in 2012

Source: Ovum

6 billion

Mobile Marketing in 2012 5

Projected number of Android app downloads in 2012

Source: Ovum

8 billion


The percentage of the US top 1000 brands that have a mobile-friendly website

Source: Circle44 Mobile

52%


Where to start?


Mobile Strategy Considerations

Four questions to consider:• Where is your user?

(travelling, at home, at work)

• What do they need?(location, information, entertainment)

• What devices do they have?(smartphone, tablet, laptop)

• What content do you have already?(white papers, PowerPoint, video)


App vs. Website?


App Advantages

• Frequent use • Rapid content switching • Access to phone hardware • Maps • Install/update events • Design consistency• Monetization


Mobile-Website Advantages

• Search Engine Optimization• One-time use• Universal access• Campaign payoff


Where are my customers?


Promoting an App

• SMS• Mobile Banner• Email• Mobile Search• News / PR• Offline Advertising


Did it work?


Measuring Mobile Marketing

• Mobile Interaction(page views, downloads)

• Mobile Conversions(purchase, key actions )

• Buzz / Branding(PR, social media)


For more information, contact:

Scott Chapin

Analytics and Mobile StrategistCircle44 Mobile

[email protected] 325 1981


Mobile Marketing in 2012

Technology

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