Building Diamond Dash - Key Learnings (Mobile Marketing Summit 2012)
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Building Diamond Dash: four key learnings
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Transcript of Building Diamond Dash - Key Learnings (Mobile Marketing Summit 2012)
Building Diamond Dash: four key learnings
• 24m downloads • Last Wednesday Top 10 grossing game in 46 countries • At launch game of the week worldwide (ex-‐US)
Polishing
Step 1: Polish like crazy
Step 2: Make Apple love you
Step 3: Focus on retenBon
Step 4: Metrics-‐driven dev
1. Develop and polish your app 2. Make Apple love you 3. Focus on retenBon, not installs 4. Metrics-‐driven development
Building Diamond Dash iOS: four key learnings
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