Mobile marketers are looking beyond the app install - Daniel Neumann, ClicksMob

Israel Mobile Summit 2015 | June 9, 2015

Mobile Marketers: Looking Beyond the Install

Daniel Neumann, General Manager, EMEA & APAC ClicksMob


About us

1.

Mobile Performance Platform2.

+500 Advertisers

3.

~5000 different traffic sources

4.

World wide traffic in all platforms5.

Proprietary technology

2


Where we are today

‘‘

Mobile app market is booming

X apps and counting…

Despite the growth, app ecosystem starting to mature

3


Volume is not the only success factor

Engagement is key

Engaged users generate revenue

Mobile marketers demand better ROI

Transitioning from quantity to quality

4

Quality is KING


Diving into the funnel

5

Know your KPIs

Share your KPIs

Analyze / OptimizePerform

Understand the app


Mobile marketers need to

Registration

Tutorial

Completion

In-app Purchase

Share6

Target relevant audience

s

Track post- install events

Enhance touch points with users

Re-targeting

Deep Linking

New ad formats

Location

Segment

Device


Finding the right balance

‘

7

Don’t stop at installs

Optimize by ROI

Different types of

campaigns

Stand out

Cost effective

Easy method


How do we keep up?

Explore new pricing models (CPA, CPE,

CPS)

Tight integration with post-install events

Full package / Service

8


What’s next?

By 2016 mobile ad spend will exceed desktop

Marketers will pay for a desired result

Marketers will use different types of campaigns for each goal

Technology will get smarter

9


‘‘

See you there!


Thank You

Mobile marketers are looking beyond the app install - Daniel Neumann, ClicksMob

Technology

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