1.SoLoMoMobile, the glue of SoLoMo

2. @gahanin@mobilosoft 3. Agenda1. Introduction2. MoSoLo?3. How to make business thanks to MoSoLo?4. ATAWAD5. Mobilosoft 4. http://www.youtube.com/watch?v=fGaVFRzTTP4 5. So Lo Mo BringWent viralMobileshops tovery fastShopping customers 6. Registered users: +76% Sales: +130%#1 online groceries 7. SoLoMo enlight the convergencebetween social networks, geolocation and mobile mediums 8. So Lo Mo Play onBe Action onthe socialpresent locationsmediaon Mobile 9. So Lo Mo Mo Tescos main achievement has been to change the Moment at whichcustomers do their groceries shopping 10. Agenda1. Introduction2. MoSoLo?3. How to make business thanks to MoSoLo?4. ATAWAD5. Mobilosoft 11. Smartphones are the drivers in theadoption pace of SoLoMo MoSoLo 12. Because of their growth 13. In Belgium, 45% of Internet users got connected on amobile in the past 3 months 14. Because of theircharacteristicsIn your pocket It is Mobile MoIt has contactsIt is socially aware SoIt is personalIt has a GPSIt is location aware Lo 15. 50% of local searches aremade on amobile in FranceSource: Microsoft Tag 16. Source: socialmediatoday.com 17. Agenda1. Introduction2. MoSoLo?3. How to make business thanks to MoSoLo?4. ATAWAD5. Mobilosoft 18. 3Brands1 2ProductsServices3 19. Brands1 2ProductsServices 20. How dotheysearch? 21. Google 22. Mobile website 23. Social Networks 24. Social Networks 25. Apps (eBay Amazon)http://www.youtube.com/w atch?v=_qYwXQgnP0k 26. Advertising 27. What dotheysearch? 28. Location-based proximity trendsWhat is the most important information about a brand29% when you are near a retail or product location?24% 21%20% 18% 15%15% 1 Mile 13%12%10 Miles11%9% 9%2% 2%Sales & Customer Directions Product infoProduct Coupons Ability to setPromosReviewsAvailability anappointmentSource: JiWire Q2 2011 29. 3BrandsProductsServices3 30. Check-in Are you willing to share your location on mobile devices for more relevant content?No Yes 47% 53%Demographic breakdown Yes No