Mobile Internet Trends & 4G Wimax Developers Symposium

Mobile Internet Trends

4-G WiMAX Developers Symposium

© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMobility BDM_0110 2NDA Presentation

More Broadband

New Pricing

New Devices

New Applications

Mobile Internet is Changing Everything

Video will be 66% of Mobile Traffic by 2013

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Today, smartphones are only 10% of all handsets in use, but generate over 50% of

global mobile data handset traffic.

3Source: Cisco Visual Networking Index (VNI) Global Mobile Data Forecast, 2009–2014


Visual Networking Devices Driving Mobile Data Growth – 2010 Mobile Device Comparisons

=

=

=

Smartphone

Laptop

E-reader

Digital Photo Frame

Video Camera

Mobile Phone

Projector

10 X (monthly basic mobile phone data traffic)

2 X (monthly basic mobile phone data traffic)

= 10 X (monthly basic mobile phone data traffic)



1,300 X (monthly basic mobile phone data traffic)

Source: Cisco Visual Networking Index (VNI) Global Mobile Data Forecast, 2009–2014


Music streaming to handsets grew 15X more than expected in 2009 (4 petabytes per

month).



Global mobile data traffic is growing 2.4 times faster than fixed data traffic.

© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco VNI Mobile Data Forecast_2010 6Source: Cisco Visual Networking Index (VNI) Global Mobile Data Forecast, 2009–2014


Global Mobile Data Traffic Growth / Top-LineMobile data traffic will increase 39X from 2009 to 2014

108% CAGR 2009–2014

3.6 EBper mo

1.2 EBper mo

0.6 EBper mo

0.2 EBper mo



Global Mobile Data Traffic Growth / ContentMobile video will be 66% of mobile data traffic by 2014

66%

8%

4%108% CAGR 2009–2014


5%

17%


Global Mobile Data Traffic Growth / DevicesLaptops (mobile-ready portables) and smartphones will

account for more than 90% of mobile data traffic by 2014

21%

70%

108% CAGR 2009–2014

5%4%



Global Mobile Data Traffic Growth / RegionsMEA has the highest growth rate (133%) from 2009-2014

WE will be nearly 1/3 of all mobile data traffic by 2014

30%

26%

22%

10%

5%4%4%



Global Mobile Data Traffic Growth / SegmentsGlobal Consumer CAGR is 112% from 2009 to 2014 Global Business CAGR is 100% from 2009 to 2014

27%

73%



Annual mobile data traffic for 2014 (40 exabytes) will be 133X greater than the total global mobile

data traffic from 1980-2010.



The average mobile broadband-connected laptop will generate 7 GB of mobile data traffic per month

by 2014 (versus 1.3 GB today).



By 2014, over 400 million of the world’s Internet users will access the network solely through a mobile connection.



By 2014, there will be over 5 billion personal devices connected to the mobile network – and

billions more machine-to-machine nodes.



Mobile data traffic in India will grow by a factor of 346 from 2009 to 2014.



Cisco VNI Mobile Forecast Update (FEB 2010)Summary

Global mobile data traffic will increase 39X from 2009–2014 (108% CAGR)

Global mobile data traffic will exceed 3.6 exabytes per month by 2014

Mobile video will be 66% of global mobile data traffic by 2014

By 2014, there will be over 5 billion personal devices connected to the

mobile network – and billions more machine-to-machine nodes.

The average smartphone will generate 42X more mobile data traffic in 2014

(422 MB/mo) than 2009 (10 MB/mo)

The average mobile broadband-connected laptop will generate 5X more

mobile data traffic in 2014 (7 gigabytes/mo) than 2009 (1.3 gigabytes/mo).


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