Mobile Games Market by Stephanie Llamas at Casual Connect Europe 2014
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Mobile Games Market 2014: Fundamentals and Future Prepared for Casual Connect Europe 2014 © 2014 SuperData Research. All rights reserved. | www.superdataresearch.com 1 SuperData | Digital games market intelligence @StephiNaners @_SuperData #SuperDataCC #CCEU2014
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Stephanie Llamas, Senior Analyst of Consumer Insights at SuperData Research, discusses the growth and potential of the mobile games - past, present, and future.
Transcript of Mobile Games Market by Stephanie Llamas at Casual Connect Europe 2014
Mobile Games Market 2014: Fundamentals and Future
Prepared for Casual Connect Europe 2014
© 2014 SuperData Research. All rights reserved. | www.superdataresearch.com !1
SuperData | Digital games market intelligence
@StephiNaners @_SuperData #SuperDataCC #CCEU2014
!2
Stephanie Llamas Senior Analyst, Consumer Insights SuperData Research
@StephiNaners @_SuperData #SuperDataCC #CCEU2014
@StephiNaners @_SuperData #SuperDataCC #CCEU2014
Mobile games?
@StephiNaners @_SuperData #SuperDataCC #CCEU2014
@StephiNaners @_SuperData #SuperDataCC #CCEU2014
Market Fundamentals
Future
2013 Mobile Games Market
48% Western market share of mobile games revenue
@StephiNaners @_SuperData #SuperDataCC #CCEU2014 2011 2012 2013
2011 2012 2013
48% Western market share of mobile games revenue
$14.5B 2013 worldwide mobile games revenue
2013 Mobile Games Market
@StephiNaners @_SuperData #SuperDataCC #CCEU2014
2011 2012 2013
48% Western market share of mobile games revenue
$14.5B 2013 worldwide mobile games revenue
1.6B 2013 worldwide mobile games audience (MAU)
2013 Mobile Games Market
@StephiNaners @_SuperData #SuperDataCC #CCEU2014
2011 2012 2013
48% Western market share of mobile games revenue
$14.5B 2013 worldwide mobile games revenue
1.6B 2013 worldwide mobile games audience (MAU)
2013 Mobile Games Market
@StephiNaners @_SuperData #SuperDataCC #CCEU2014
6% 101% 34%
Market Fundamentals
Future@StephiNaners @_SuperData #SuperDataCC #CCEU2014
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Number of mobile games published
@StephiNaners @_SuperData #SuperDataCC #CCEU2014
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Number of mobile games published
@StephiNaners @_SuperData #SuperDataCC #CCEU2014
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@StephiNaners @_SuperData #SuperDataCC #CCEU2014
Number of mobile games published
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200
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400
@StephiNaners @_SuperData #SuperDataCC #CCEU2014
Number of mobile games published
0
100
200
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@StephiNaners @_SuperData #SuperDataCC #CCEU2014
THE MOBILE GAMES CARTEL
@StephiNaners @_SuperData #SuperDataCC #CCEU2014
40%
Percentage of mobile games revenue from top 100 games
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40%
Percentage of mobile games revenue from top 100 games
0.05% of all mobile games
@StephiNaners @_SuperData #SuperDataCC #CCEU2014
40%50%
Percentage of top 100 games from top 30 publishers
Percentage of mobile games revenue from top 100 games
0.05% of all mobile games
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CPI
2012 2013
Mobile cost per install (indexed)
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CPI
2012 2013
Mobile cost per install (indexed)
+251% YoY
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CPI
2012 2013
ARPU
Mobile cost per install (indexed)
+251% YoY
+38% YoY
@StephiNaners @_SuperData #SuperDataCC #CCEU2014
CPI
2012 2013
ARPU
Mobile cost per install (indexed)
+251% YoY
+38% YoY
"We don't simply take a game from a developer and upload it to the App Store... we assign a team of people to complement
the developer's existing resource and skill set.” !
-Ed Rumley, COO Chillingo
@StephiNaners @_SuperData #SuperDataCC #CCEU2014
Franchising mechanics, not titles
@StephiNaners @_SuperData #SuperDataCC #CCEU2014
Franchising mechanics, not titles
SAGA
Market Fundamentals
Future@StephiNaners @_SuperData #SuperDataCC #CCEU2014
2013 2014E
$14.5B 2013 worldwide mobile games revenue
$21.1B 2014 worldwide mobile games revenue
2014 Mobile Games Market
@StephiNaners @_SuperData #SuperDataCC #CCEU2014
2013 2014E
+45% YoY mobile games revenue increase
$14.5B 2013 worldwide mobile games revenue
$21.1B 2014 worldwide mobile games revenue
2014 Mobile Games Market
@StephiNaners @_SuperData #SuperDataCC #CCEU2014
2014 Mobile Games Market
@StephiNaners @_SuperData #SuperDataCC #CCEU2014 2011 2012 2013 2014E
ARPPU
2014 Mobile Games Market
@StephiNaners @_SuperData #SuperDataCC #CCEU2014 2011 2012 2013 2014E
ARPPU
2014 Mobile Games Market
@StephiNaners @_SuperData #SuperDataCC #CCEU2014 2011 2012 2013 2014E
ARPPU
Conversion
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@StephiNaners @_SuperData #SuperDataCC #CCEU2014
•Saturation caused by technology
@StephiNaners @_SuperData #SuperDataCC #CCEU2014
•Saturation caused by technology
•More media channels, less visibility
@StephiNaners @_SuperData #SuperDataCC #CCEU2014
•Saturation caused by technology
•More media channels, less visibility
•Rising revenue ceilings
Mobile games?
@StephiNaners @_SuperData #SuperDataCC #CCEU2014
Mobile games?
@StephiNaners @_SuperData #SuperDataCC #CCEU2014
NOPE
@StephiNaners @_SuperData #SuperDataCC #CCEU2014
RESEARCH
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MOBILE GAMES!
RESEARCH
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