Mobile First - WCJ 2012
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MOBILE FIRSTGal Brill (@GalBrill)
CEO & Founder at UppSite (@UppSite)
1,000,000,0001,000,000,000
MOBILE
• 200%
MOBILE
• 200%
• 250,000,000
MOBILE
• 200%
• 250,000,000
• 3,000,000
MOBILE
• 200%
• 250,000,000
• 3,000,000
• 62%
>50%>50%
MOBILE FIRSTDesign
Monetization
NEED TO REMEMBER
NEED TO REMEMBER
• Touch
NEED TO REMEMBER
• Touch
• Navigation
NEED TO REMEMBER
• Touch
• Navigation
• Scroll
OPTIONS
OPTIONS
• Mobile Web (Responsive Design / Sencha)
OPTIONS
• Mobile Web (Responsive Design / Sencha)
• Native Applications (Objective-C, Java, C#)
RESPONSIVE DESIGN
TECHNOLOGY
TECHNOLOGY
• CSS
TECHNOLOGY
• CSS
• HTML
TECHNOLOGY
• CSS
• HTML
• JS
LINKS
• http://twitter.github.com/bootstrap/
• http://responsive.victorcoulon.fr
• http://www.sencha.com
• http://stackoverflow.com
NATIVE APPLICATIONS
WHY NATIVE
WHY NATIVE
• Faster
WHY NATIVE
• Faster
• Better APIs
WHY NATIVE
• Faster
• Better APIs
• Push Notifications
PLATFORMS
PLATFORMS
• iOS
• Android
PLATFORMS
• iOS
• Android
• Windows 8 / Phone
• BlackBerry
LINKS
• https://developer.apple.com
• http://developer.android.com
• http://dev.windowsphone.com
• http://developer.blackberry.com
• http://stackoverflow.com
MONETIZATION
WHAT HAS CHANGED?
WHAT HAS CHANGED?
• Form factor
WHAT HAS CHANGED?
• Form factor
• Ads size and real-estate
WHAT HAS CHANGED?
• Form factor
• Ads size and real-estate
• Technology (no flash)
WHAT HAS CHANGED?
• Form factor
• Ads size and real-estate
• Technology (no flash)
• SEO
WHAT SHOULD I DO?
WHAT SHOULD I DO?
• Do!
WHAT SHOULD I DO?
• Do!
• WordPress themes
WHAT SHOULD I DO?
• Do!
• WordPress themes
• Tools (PhoneGap, Sencha, UppSite, etc.)
WHAT SHOULD I DO?
• Do!
• WordPress themes
• Tools (PhoneGap, Sencha, UppSite, etc.)
• Remember the basic use case
THANK YOU
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