Andrew Lewis - Thinking Holistically about Mobile-Responsive Services
Thinking 'Mobile First'
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At this point, it’s safe to say that companies across all industries are being affected by mobile adoption and tablet computing. It is no longer a question of if you should be investing in mobile, but HOW? and WHERE? Konrad Group provides mobile strategy consulting and technology development to some of the world’s top agencies and brands as they navigate this rapidly evolving ecosystem.
Transcript of Thinking 'Mobile First'
Leading enterprise technology firm with offices in Toronto, New York & Chicago.
Apps used by over 20 million consumers and employees of Fortune 500 companies.
www.konradgroup.com
Thursday, 6 June, 13
www.konradgroup.com
WHO WE WORK WITH:
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www.konradgroup.com
Design ConsultingDevelopment
Prototyping & Concepting
Mobile UI Design
Tablet UI Design
Mobile, Tablet and Web Apps
Web & Mobile Commerce
Enterprise Integration
Web & Mobile Strategy
Multi-platform Architecture
Mobile Device Management (MDM)
Web Design Quality Assurance Mobile Center of Excellence (MCoE)
SERVICES & CAPABILITIES
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www.konradgroup.com
A Mobile Center of Excellence (MCoE) is a
framework for enterprises to effectively
define, manage, and deliver mobility
solutions within their organizations.
WHAT IS AN MCoE?
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Q: Why does your company need an MCoE?
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A: Mobile = Disruptive Change
Is your company ready?
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If you don’t define mobile standards,
others in your organization will, and
you’ll never converge.
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Reduce Time to Market
Improve Security
Increase Consistency
Generate Visibility
WHY INVEST IN AN MCoE?
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Scope StandardsGovernance
People
Platforms
Execution Planning
Architecture
Security
Pilot/Deployment
Branding
Marketing
MCoE BREAKDOWN
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Exploration CreationIdeation
Frame the Opportunity
Technology Landscape
Personas and User Stories
Brainstorm
Refine Concepts
Prototyping
Information Architecture
Wireframes and Mockups
Development
Solution Mapping
SOLUTION DESIGN PROCESS TM
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WHO’S DOING IT RIGHT?
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WHO’S DOING IT RIGHT?
Multi-platform approach to providing services
in the cloud and native apps.
Layering “context” into mobile tools and baking it in to
User Experience ie. Google Now.
Level of integration of Google services into Android
OS is impressive.
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WHO’S DOING IT RIGHT?
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WHO’S DOING IT RIGHT?
Memorable Guest Experience: Their mobile app provides
an amazing experience for the consumer with payment,
loyalty, rewards.
Paving The Way: Their Investment in square opened
the door to mobile payments.
Major Visibility/Usability: They have a mobile presence in
every major channel from SMS to m-web and native apps.
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WHO’S DOING IT RIGHT?
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www.konradgroup.com
WHO’S DOING IT RIGHT?
Rovio is evolving from a mobile gaming company to a global
entertainment firm. With animation production, Youtube channel.
Educational Entertainment partnerships with NASA and
National Geographic.
Soft Drink line in Scandanavia!
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Dave Offierski
President, Canada
Jo Vos
Marketing Director
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instagram.com/konradgroupfacebook.com/konradgroup twitter.com/konradgroup
Share your ideas with us on the “Mobile First” Approach.
SHARE YOUR IDEAS WITH US ON THE “MOBILE FIRST” APPROACH
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