IN-APP ADVERTISING SOLUTIONS

Latest update: May 2012

Presentation for

WHY USE MOBILE ADVERTISING?

ALWAYS ON

ALWAYS CONNECTED

ALWAYS WITH US

HIGH SMARTPHONE PENETRATION IN HK

Source: Jan 2012, OFTA

PEOPLE USE SMARTPHONE EVERYWHERE

38%

44%

46%

51%

55%

56%

63%

In a store

Café or coffee shop

Restaurant

Public transport

On-the-go

Work

Home

Source: Google Survey of Mobile Internet & Market Trends for Hong Kong and Asia Pacific Mar-Jul 2011

MOBILE ADS WORK!

82% NOTICE

MOBILE

ADS

42% CLICK ON

THE

MOBILE AD

35% VISIT

ADVERTISER’S

SITE

27% CALL

THE

BUSINESS

Source: Google Smartphone Survey, 2010

746871

9581,054

1,1591,275

1,403

19 30 46 69 103 155232

2008 2009 2010 2011 2012 2013 2014

Online adspend Mobile adspend

HK$ Millions

MOBILE ADVERTISING INDUSTRY TRENDS IN HK

expected growth rate over 50%

WHY ADVERTISE WITH MOBILE BY PIXEL MEDIA?

45+ Million Ad Impressions per Month

20+ Exclusive Local Focused Branded Apps

3 Platforms

OUR HIGH QUALITY PARTNERS

NEWS

LEISURE & LIFESTYLE ENTERTAINMENT

UTILITIES

GADGET

SPORTS

TRAVEL

SOCIAL NETWORKING

And more…

AD FORMATS

STANDARD BANNER ADS

SPLASH AD

ADVERTORIAL

ADVERTORIAL / SUPPLEMENT

EXCLUSIVE APP SPONSORSHIP

Discuss Android App

Luxury iPhone App

now.com News Android App

IN-APP RICH MEDIA AD FORMATS

• Starts out pre-expanded

• Can be automatically dismiss after 8-10 seconds

• No frequency cap

• Ad format: JPG/PNG/GIF/HTML

• Ad Position: App Start and Return

Crazy Ad

IN-APP RICH MEDIA AD FORMATS

• Play automatically upon App Start & Return; or

• Click on the ad unit to play video/audio immediately in in-app player

• Return to existing content page automatically after the video/audio finishes

Video / Audio Ad

AD CLICK OPTIONS

Click to

Call Click to

Download Click to

Mobile Site Click to

Audio Click to

Video

TARGETING FEATURES

By Day of Week

By Time of Day

By Platform (iOS/Android/WAP)

By App Specific or Content Categories

By Creative Rotations ( up to 3 creatives per campaign )

AD REPORTING

Report will be provided to advertiser after the campaign is completed.

Metrics includes:

• Ad Impressions

• No of Clicks

• Click Through Rate

• Break down by Date

• Breakdown by App

• Breakdown Creative Version

OUR CLIENTS

And more…!

APPENDIX

now 新聞直播 This brand new launched TOP FREE News App provides 24/7 free and smooth

TV News live streaming powered by now TV News Channel, the latest hot local,

international, financial and sports news with exclusive video footages and its

unique push notification feature. Total number of download: iPhone: 210,000+

NEWS

明報新聞 Ming Pao Daily News has been selected as the most credible Chinese

language newspaper by Hong Kong readers. Readers can read the news,

comprehensive and bias-free coverage and analyses on political and

economic issues in Hong Long and the mainland, lifestyle and infotainment

features from this iPhone App.

Total number of download: iPhone: 350,000+

NEWS

都市日報 Metro Daily is distributed free-of-charge from Monday through Friday in MTR

stations and other key central locations. The extensive distribution network

enables Metro Daily to reach young metropolitans, and become their daily

news fix early in the morning. These demographic groups are usually affluent

and well-educated, with high purchasing power and are dynamic to different

media options.

Total number of download: iPhone 570,000+ Android 57,000+ iPad 43,000+

NEWS

商業電台 Hong Kong Toolbar

Total number of download: Android: 150,000+

Hong Kong Toolbar is developed by Commercial Radio Hong Kong (CRHK),

the most popular radio station in Hong Kong. You can enjoy listening to

your favorite Commercial Radio live broadcast from CR1, CR2, AM864 and

other Toolbar-exclusive channels, read instant news powered by

881903.com, and receive music and other entertainment information

provided by 881903.com / my903.com anytime and anywhere.

NEWS/ENTERTAINMENT

Ticketing - Broadway PALACE AMC

Broadway/ PALACE/ AMC Ticketing App provides updated movie information

and mobile ticketing service to moviegoers who can then select their favorable

seat anytime at their convenience.

Total number of download: iPhone: 94,000+ Android: to be update

ENTERTAINMENT

UA Cinemas – Mobile Ticketing

The UACINEMAS iPhone/Android App provides show times and real-time

seat plan of all movies in UA Cinemas. It is a convenience tool to purchase

UA Cinemas tickets via mobile.

Total number of download: iPhone: 118,000+ Android: 87,000+

ENTERTAINMENT

This application is produced by Commercial Radio Hong Kong (CRHK), the

most popular radio station in Hong Kong, providing free promo version of

highlighted program archives, full version of all program archives for

881903.com subscribers, live radio and Hong Kong Toolbar exclusive channels. Total number of download: iPhone: 200,000+

商台節目重溫

ENTERTAINMENT

Discuss.com.hk 香港討論區

Total number of download: iPhone: 277,000+ Android: 137,000+ m.discuss.com.hk traffic: Average Weekly Page Views: 16m

Discuss.com.hk is the No. 1 online forum in Hong Kong with more than

1.9 million registered members. Users and members can share comments,

photos, thoughts etc. and interact with others via its iPhone App, Android

App or Mobile Site anytime anywhere.

SOCIAL NETWORKING

Uwants

Total number of download: iPhone: 145,000+ Android: 91,000+ m.discuss.com.hk traffic: Average Weekly Page View: 6m

Uwants is one of the most popular Chinese forum in Hong Kong, with more

than 2.2 million registered members. Uwants Android App allows users and

Uwants members to grab the hottest topics in town anytime anywhere.

SOCIAL NETWORKING

全城睇波時間表 《Sports Timetable》provides all major football leagues & basketball matches' fixtures, latest match results and TV channel details. Features & information include: - Football: covers nearly 30 major football leagues - Basketball games - Date, time and TV channel info of match fixtures - Latest match results - Personalize your watch list with favorite leagues and teams - Push-notification reminder of upcoming matches

Total number of download: iPhone: 48,000+

SPORTS

MyTour.com.hk

Total number of download: iPhone: to be update *Launch on 20 March 2012

MyTour.com.hk iPhone App provides the latest and useful information of

the hottest travel spots, such as travel tips, photo gallery, world weather

forecast etc. to users. A must-have travel App for travel lovers!

TRAVEL

MetroPop metropop is a lifestyle magazine published by Metro Publishing Hong Kong

Limited. It is freely distributed in the channel of MTR stations on Thursday night

at 7. As the most POP infotainment provider in the free magazine market,

metropop captures events listings, films, exhibitions, fashion and beauty, dining,

travel, digital, mind and body, etc.

Total number of download: iPhone 44,000+ Android 29,000+ iPad 6,500+

LEISURE/LIFESTYLE

Leisure Guide (行Guide)

The “Leisure Guide” App is the one of the first mobile Apps in Hong Kong that

deployed AR and LBS as the major functionalities. It provides users with location

information of nearby facilities like bank, ATM and post office in the AR view of its

browser. Users are able to search more than 20,000 hotspots in a wide range of

categories in the App.

Total number of download: iPhone: 170,000+

LEISURE/LIFESTYLE

LEISURE/LIFESTYLE

Jetso.com.hk Jetso.com.hk provides daily update on special offer, discounts of

different kinds of shops, restaurants and many more places of

entertainment.

Total number of download: iPhone: 37,700+

LEISURE/LIFESTYLE

Price.com.hk Price.com.hk iPhone/Android App provides users with comprehensive

product information, up-to-date prices and reviews of mobile phones,

computers, games, home appliances and other electronic products. Total number of download: iPhone: 77,000+ Android: 52,000+

UTILITIES

Toilet Rush 衝廁 Toilet Rush is the one and only mobile toilet guide in Hong Kong. The App

provides the locational information, comments and reviews of all toiletry

facilities in Hong Kong. It also provides an interactive platform that users

can exchange info, and show the map with distance of user and the

nearest toilet.

Total number of download: iPhone: 100,000+

UTILITIES

Hotline Direct With Hotline Direct, you can call your favorite hotline with just ONE CLICK.

It helps user to skip all intermediate procedures in the hotline system to

let you talk to the customer service representative directly. User can also

contribute to others by submitting a new hotline dial sequence.

Total number of download: iPhone 85,000+ Android 25,000+

UTILITIES

站嚮邊 站嚮邊 is a free handy iPhone Application for user to search for the

location of the nearest bus stops, bus routes and destinations anywhere

in Hong Kong.

Total number of download: iPhone: 226,000+

CONTACT US AT :

PIXEL MEDIA HK LIMITED SUITES 2601-2, 26/F, TWO LANDMARK EAST, 100 HOW MING STREET, KWUN TONG, HONG KONG t e l : 8 5 2 . 2 8 5 1 . 2 4 9 8 f a x : 8 5 2 . 2 8 5 1 . 2 4 9 5 e m a i l : saleshk@pixelmedia-asia.com w e b : mobile.pixelmedia-asia.com