Mobile Brands - Infographic - 2019 GlobalWebIndex
Transcript of Mobile Brands - Infographic - 2019 GlobalWebIndex
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Unless otherwise stated, all figures are taken from our Q2 2019 wave of online research among 115,963 internet users aged 16-64. Among this cohort, there were 109,378 smartphone owners.
(Xiaomi)
Mobile Brands
BRAND ENGAGEMENT
MOBILE OWNERSHIP
of internet users own a smartphone96%
74% of smartphone owners say their mobile is the most important device used for accessing the internet
Consumers in 90% of the markets would stick with the current brand they own for their next purchase
of global smartphone owners plan on buying a new phone or upgrading their existing mobile in the next year64% 39% of smartphone owners in North America
plan on waiting 18-24+ months before upgrading their phone
In Asia Pacific, 1 in 4 smartphone owners possess more than one mobile brand
Having the latest technological products is very important for over 6 in 10 smartphone owners in Asia Pacific
Globally, 41% of smartphone owners have owned their phone for at least one year
18% of smartphone owners have owned their phone for over two years, compared to 15% in 2017
Infinix is the top mobile brand for current ownership in Nigeria (at 19%)
Future consideration% of smartphone owners who would consider buying the following brands
Brand switchersTop mobile brand in each country for current ownership and future purchase consideration
Number of brands owned% of smartphone owners who own the following number of mobile brands
Mobile purchase timeframe% of smartphone owners who plan on upgrading their mobile in the following timeframes
Length of mobile ownership% of smartphone owners who have had their mobile for the following timeframes
42 43 4238
2026
1216
9 9 10 7 8 6
1
71%
80%
78%
86%
79%
2
15%
13%
14%
9%
12%
3
4%
3%
4%
2%
3%
4+
7%
3%
3%
2%
5%
Asia Pacific
Europe
Latin America
Middle East & Africa
North America
Asia Pacific Europe Latin America Middle East & Africa North America
Almost half of respondents in China would consider Huawei when next buying a phone
19%
19%
24%
24%
15%
36%
26%
32%
25%
23%
26%
29%
26%
26%
27%
15%
23%
16%
21%
30%
Canada
CURRENT OWNERSHIP
FUTURE CONSIDERATION
SingaporeChina Sweden
Less than 6 months 6 months - 1 year 1 - 2 years More than 2 years
In 6 to 12 months
35%
26%
32%
28%
25%
Within the next 6 months
30%
18%
31%
33%
15%
In 12 to 18 months
17%
21%
17%
14%
21%
In 18 to 24 months
6%
12%
7%
8%
13%
After 24 months
12%
23%
13%
17%
26%
VS
Samsung owners are more likely than iPhone owners to prioritize price over brand name when buying a new product
iPhone owners are more likely to be image conscious than Samsung owners
Internet users average 3:20 hours online on their mobiles per day
51%
NORTH AM
41%
LATAM
31%
MEA
28%
APAC
Samsung is the most popular brand for current ownership in 28/45 of the markets we survey
The iPhone comes out on top in 13/45 of the markets we survey
Brand ownership by region% of smartphone owners who currently own the following brands
37%
EUROPE
H1 2017 H1 2019