BrandZ Top 50 Most Valuable Indian Brands Infographic
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TOP 50 42 43 44 45 46 47 48 49 50 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 16 17 18 19 20 21 22 23 24 25 26 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Total Value of BrandZ TM Top 50 Most Valuable Indian Brands = $70 billion 50 Brands 13 Categories Brands formed since liberalization total the greatest value... % of Total Value of BrandZ TM Top 50 Most Valuable Indian Brands 7 of the Top 10 brands come from the Service sector Rank: 1 Value: US $9,425 Mil. Rank: 2 Value: US $8,217 Mil. Rank: 3 Value: US $6,828 Mil. Rank: 4 Value: US $3,536 Mil. Rank: 8 Value: US $1,882 Mil. Rank: 9 Value: US $1,721 Mil. Rank: 10 Value: US $1,636 Mil. 1991 1947 19% 37% 44 % Brands established before Independence Brands established after Independence but before liberalization Brands established after liberalization FMCG brands lead Brand Contribution The Brand Contribution leaders have long heritage in India. BRAND CONTRIBUTION measures the influence of brand alone on earnings, on a 1-to-5 scale, 5 highest Strong brands outperform the market The BrandZ™ Indian Top 50 Portfolio significantly outperformed India’s SENSEX over the past five years. 201% 74% 09 0% - 250% 10 11 12 13 14 BrandZ™ Indian Top 50 Portfolio SENSEX India 16% 17% 33% 34% SOEs MNCs Indian family conglomerates Private independents Download the full report at www.brandz.com Every brand has its story To watch short individual videos about each of the BrandZ TM Top 50 Most Valuable Indian Brands stories and unique content about India scan the QR code or go to: www.brandz.com/stories Brand ownership among the Top 50 includes private independents, Indian family conglomerates, MNCs (Multinational Corporations) and SOEs (State Owned Enterprises). % of Total Value of BrandZ TM Top 50 Most Valuable Indian Brands Family conglomerates and private independents dominate Brand Contribution Value Brand Contribution Ranking 5 5 5 5 5 5 5 4 4 4 Alcohol - 4.7% Automobiles - 12.2% Banks - 35.8% Food and Dairy - 8.3% Home Care - 3.3% Insurance - 1.1% Jewelry - 1.3% Lubricants - 1.8% Motor Fuels - 3.5% Paints - 4.7% Personal Care - 5.3% Soft Drinks - 1.2% Telecoms - 16.9% % of Total Value of BrandZ TM Top 50 Most Valuable Indian Brands
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This is the first year Millward Brown and WPP have released the BrandZ Top 50 Most Valuable Indian Brands. We evaluated local and international brands leading in value in the Indian market. This newest BrandZ™ ranking and report is an addition to the BrandZ Top 100 Most Valuable Global Brands ranking introduced in 2006, and followed by annual rankings covering both Latin America and China, each to be published later this year. The results of the ranking and report offer insightful, strategic information highly relevant both to local marketers and international brand leaders growing brands in the Indian markets. The BrandZ methodology now also fully incorporates Millward Brown's Meaningfully Different Framework, which has revolutionized how marketers look at and measure brand equity. We gathered brand perceptions from consumers across the Indian market, in both urban and rural areas, and asked about brands with all kinds of ownership structures: individual private brands, Indian family owned conglomerates, MNCs (Multinational Corporations), and SOEs (State Owned Enterprises). We selected brands that met these three qualifying criteria: They reported positive earnings; The brand or corporate brand owner was publicly traded in India; and, In the case of banks, at least 25 percent of revenue came from retail business. This approach produced a carefully conceived ranking of brands in 13 consumer-facing categories, such as automobiles, home care, personal care, soft drinks, and food and dairy. The ranking does not include any business-to-business brands, regardless of value, because they are outside the scope of this report.
Transcript of BrandZ Top 50 Most Valuable Indian Brands Infographic
TOP50
4243
4445
4647
4849
50
272829303132333435363738394041
1617
1819
2021
2223
2425
261 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Total Value of BrandZTM Top 50 Most Valuable Indian Brands
= $70 billion50 Brands
13 Categories
Brands formed since liberalization total the greatest value...% of Total Value of BrandZTM Top 50 Most Valuable Indian Brands
7 of the Top 10 brands come from the Service sector
Rank
: 1Va
lue: U
S $9,4
25 M
il.
Rank
: 2Va
lue: U
S $8,2
17 Mi
l.
Rank
: 3Va
lue: U
S $6,8
28 M
il.
Rank
: 4Va
lue: U
S $3,5
36 M
il. Rank
: 8Va
lue: U
S $1,8
82 M
il.
Rank
: 9Va
lue: U
S $1,7
21 Mi
l.
Rank
: 10Va
lue: U
S $1,6
36 M
il.
1991
1947
19% 37% 44%Brands established
before Independence
Brands establishedafter Independence but
before liberalizationBrands establishedafter liberalization
FMCG brands lead Brand
Contribution The Brand Contribution leaders
have long heritage in India.
BRAND CONTRIBUTION measures the influence of brand alone on earnings, on a 1-to-5 scale, 5 highest
Strong brands outperform the marketThe BrandZ™ Indian Top 50 Portfolio significantly outperformed India’s SENSEX over the past five years.
201%
74%09
0% - 2
50%
10 11 12 13 14BrandZ™ Indian Top 50 Portfolio SENSEX India
16% 17%33% 34%
SOEs MNCs Indian family conglomerates Private independents
Download the full report at www.brandz.comEvery brand has its story
To watch short individual videos about each of the BrandZTM Top 50 Most Valuable Indian Brands stories and unique content about India scan the QR code or go to:www.brandz.com/stories
Brand ownership among the Top 50 includes private independents, Indian family conglomerates, MNCs (Multinational Corporations) and SOEs (State Owned Enterprises). % of Total Value of BrandZTM Top 50 Most Valuable Indian Brands
Family conglomerates and private independents dominate
Brand Contribution ValueBrand Contribution Ranking
5
5
5
5
55
5 4 4 4
Alcohol - 4.7%Automobiles - 12.2%Banks - 35.8%Food and Dairy - 8.3%Home Care - 3.3%Insurance - 1.1%Jewelry - 1.3%Lubricants - 1.8%Motor Fuels - 3.5%Paints - 4.7%Personal Care - 5.3%Soft Drinks - 1.2%Telecoms - 16.9%
% of Total Value of BrandZTM Top 50 Most Valuable Indian Brands
