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Mobile Apps: What's Hot? What's Not? | GTC 2013 · 2013. 3. 20. · third-party...
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Mobile Apps -- What's Hot? What's Not? Analysis of NVIDIA and Third-party source Chris Pedersen, Senior Content Development Manager, [email protected]
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Overview
Criteria
Caveats
Data, Trends & Observations
Summary
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Mobile Apps – “Hot” Criteria & Data
Downloads
Use
Paid vs. Free
By Category
By Device
By Customer
By Region
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Market Research – Caveats
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Mobile App Downloads
Android Games
Android Non-Games
iPhone Games
iPhone Non-Games
iPad Games
iPad Non-Games
Android = 57%
Games = 47%
480 Million Downloads
95% Free Apps
Source: Xyologic, USA Downloads, Top 150 Paid & Free Apps on Android & iOS, January 2013
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What do people do on their Smartphones?
0%
20%
40%
60%
80%
100%
Source: NVIDIA 2012 Survey, weighted US respondents who do activities at least once per week
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How long do people do what they do? Time Spend per Category, Flurry Analytics, Sep 2012
Games 39%
Social Networking
24%
Utilities 17%
Health &
Fitness 3%
Lifestyle 3%
Entertainment 3%
Other 11%
Smartphones
Games 67%
Social Networking
10%
Entertainment 9%
Utilities 4%
News 2%
Productivity 1%
Other 7%
Tablets
http://blog.flurry.com/default.aspx?Tag=Usage%20Statistics
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Device Mix (US)
Tablets
Android
0%
5%
10%
15%
20%
25%
July, 2011 August, 2012
US Tablet Ownership by Brand
Kindle/Other
Android
iPad
Sources: Pew Internet & American Life Project, and Project for Excellence in Journalism 2012
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What’s Trending?
Based on sampling of top 200 apps for each category (800 total) on June 19, 2011 and June 19, 2012. “Engaged User” metric
based on total number of user ratings the top apps have received since Google doesn’t report precise downloads at Play Store
Free Apps
Not Paid Apps
-70%
-60%
-50%
-40%
-30%
-20%
-10%
0%
10%
Free Apps Paid Apps Free GamesPaid Games
Normalized 2012/2011 Growth in User Ratings
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App Ratings as a Trend Indicator June 19, 2011
0
20
40
60
80
100%
Free Apps
Tools
Social
Communication
The Rest
Productivity
Travel & Local
PaidApps
Free Games
Brain & Puzzle
Arcade & Action
The Rest
Casual
Paid Games
Android Market App Category Sizes -- Based on User Ratings Counts for June 19, 2011
Based on sampling of top 200 paid and free games & apps (800 total) on June 19, 2011 and June 19, 2012. “Engaged User” metric based on total number of user ratings the top apps have received
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App Ratings as a Trend Indicator June 19, 2012
Based on sampling of top 200 paid and free games & apps (800 total) on June 19, 2011 and June 19, 2012. “Engaged User” metric based on total number of user ratings the top apps have received
Paid
Apps
0
20
40
60
80
100%
Free Apps
Tools
Social
Communication
The Rest
Productivity
Travel & Local
Free Games
Brain & Puzzle
Arcade & Action
The Rest
Casual
Paid Games
Android Market App Category Sizes -- Based on User Ratings Counts for June 19, 2012
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App Ratings as a Trend Indicator June 2012 vs. June 2011
0
20
40
60
80
100%
Free Apps
Tools
Social
Communication
The Rest
Productivity
Travel & Local
Free Games
Brain & Puzzle
Arcade & Action
The Rest
Casual
Paid Games
Android Market App Category Sizes -- Based on User Ratings Counts for June 19, 2012
Based on sampling of top 200 paid and free games & apps (800 total) on June 19, 2011 and June 19, 2012. “Engaged User” metric based on total number of user ratings the top apps have received
Paid
Apps
107% > Avg CAGR
33% > Avg CAGR
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Smartphone use -- does it vary by region?
0%
20%
40%
60%
80%
100%
US
China
Source: NVIDIA 2012 Survey, weighted US & China respondents who do activities at least once per week
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Some Mobile Market Research Resources
www.google.com/trends/
www.play.google.com
www.xyologic.com
www.appannie.com
www.visionmobile.com
http://Opensignal.com/reports/
fragmentation
http://pewinternet.org
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Summary
What’s hot?
— Android
— Arcade & action games
— Tablets
— Social networking
— Region-specific
What’s not?
— Paid apps
— “If we build it, they will come”