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Mobile App Ecosytem by RapidValue Solutions
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Transcript of Mobile App Ecosytem by RapidValue Solutions
© RapidValue Solutions
Building the Right
Mobile App Ecosystem
© RapidValue Solutions
The sole purpose to build a mobile app ecosystem is to drive mobility usage. Hence, it is not
surprising that the end users have access to several mobile apps because of their popularity. It
is rightly said that the mobility is more than an app, it is an ecosystem.
Mobile app ecosystem enables the enterprises and the independent developers to create rich,
unique and high quality mobile applications, quite rapidly. It is quite evident that the consumers
have started using the mobile devices more than they did in the past. Consumers use their
devices to access information, pictures, videos and various other content. Hence, it is of
utmost importance for the big brands not to consider the mobile only as a platform for apps but
to start considering the mobile to be an ecosystem.
The mobile ecosystem facilitates all the platforms. It can boast, the technologies and
techniques which enable the consumers to make digital content accessible on any device.
Mobile App Ecosystem – The Rising!
© RapidValue Solutions
Mobile Performance
Management
Mobile Crash
Reporting
Mobile Analytics
Mobile App Rating
Mobile Map
Integration
Mobile A/B Testing
Essential Elements of Mobile App Ecosystem
The key elements of the Mobile App Ecosystem are Mobile Analytics, Mobile App Rating,
Mobile Map Integration, Mobile A/B Testing, Mobile Performance Management and Mobile
Crash Reporting. They form the integral part and is essential for a smooth mobile app deployment and life-cycle management.
© RapidValue Solutions
Platform Function Pricing
Crittercism Mobile Performance Monitoring $21000/ 100K / Month, Active
Users
iTunes Crash Reporting Crash Reporting iOS As part of the developer account
Google Play Crash Reporting Crash Reporting Android
As part of the developer account
Google Analytics Analytics Free of cost
Tapalytics A/B Testing Platform $120 /Month/ 100,000 users .
Tapalytics can be used for Beta
testing as the price goes very
high with higher MAU
Google Map SDK Maps Free for 25 000 map loads /day
Cocoacontrols App Rating Services Open Source, Free of cost
Important Mobile Integration Platforms
Some of the useful mobile integration platforms are Crittercism, Google Analytics, iTunes Crash
Reporting, Google Analytics, Tapalytics, Google Map SDK and Cocoacontrols. These play a pivotal role in mobile integration.
© RapidValue Solutions
Crashlytics and Crittercism are the application performance monitoring platforms which provide
valuable solutions including Crash reporting solutions and Run time crash reporting. Crashlytics
is supported on both Android and iOS where as, Crittercism aids in the automatic symbolication
of crash reports.
Crashlytics Crittercism
http://crashlytics.com
• Crash reporting solution
• Detailed reporting of crashes
• Real time analysis of defects
• Beta distribution of apps supported
• Offer Mobile analytics too
• Support both Android and iOS SDKs
• Dashboards
• Enterprise apps are free and app store apps
are paid.
* Free for the time being because this is a newly
introduced tool.
https://www.crittercism.com/
• Tool to track crash logs from the app on behalf of an
sdk and dashboard
• Run time crash reporting
• Dashboard view of crash trends
• Device, OS specific crash analysis
• Automatic symbolication of crash reports
• Monitor app traffic rates
• Incident mapping – shows a map from where the
crashes are reported
• Variety of usage plans available (free and paid
versions)
* Basic mAPM is free and Pro Plus mAPM is a paid
service and pricing is based on no of users .
Application Performance Monitoring Platforms
© RapidValue Solutions
Google Analytics Distimo Localytics
User metrics and flow analytics.
• Get an overview of our app audience
based on the demographics, interests,
behavior, technology etc.
• Track screen flows and events
• Track app acquisition rates
• Run time analysis off app traffic,
tracking the delays in web-service calls
• Customized dashboard containing
graphical representation of all analysis
data
• Google makes the service free of cost
• http://www.google.co.in/analytics/
Analyze the performance of the app
across all major platforms.
Features offered:
• Track downloads, revenues,
rankings, reviews and ratings
• Support appstore and ad networks
• Cross platform app analytics,
Conversion trackings
• Interactive custom charts , and
competing volume analysis
• Free of cost for developers’ access
• http://www.distimo.com/
• Real time app engagement
and analysis
• Acquisition management of
our apps
• In – app messaging and push
notifications
• Downloads and revenue
tracking
• A/B Testing – Drive impactful
marketing for user segments
with ready to run in app testing
• Free for initial trial , and pay
plans based on monthly active
users(MAU)
• http://www.localytics.com/prici
ng. Cost go up with increase
in number of users.
The analytics platforms such as Google Analytics, Distimo and Localytics provide detailed
knowledge about rankings, reviews, ratings of the app. It also assists in various functions like
downloading and revenue tracking. Analysis of the performance of the app, across the major
platforms, gets much simplified.
Analytics Platforms
© RapidValue Solutions
Artisan Taplytics Optimizely
http://useartisan.com/
• All in one platform for
analytics, A/B Testing and
marketing.
• Track events from the app
• Cross device support for
• iOS and Android
• Instantly update the app
design and workflows
without updating the app to
store
• Real time A/B testing of
native apps from simple UI
changes to complex
business logics
• Support only for iOS
• Pricing -
http://useartisan.com/produ
cts/pricing/
https://taplytics.com/
• Set A/B tests cases for our app.
• Deploy them in the app visually
and programmatically
• Initiate campaigns for A/B test
runs when the app is in store
• Customize the campaigns based
on app users
• Target goals for the app and
analyse the app performance
• Create visual experiments and
watch the app growing
• Instantly update the app design
and workflows without updating
the app to store
• Provide support only to iOS ,
planning to support android in
future
• Pricing -
https://taplytics.com/pricing/
https://www.optimizely.com
• Provide A/B testing support by
which we can test changes to our
app against the current design
• Track engagement, conversions,
clicks , signups etc. for our app
• Payment asked after a 30 days trial
run
• It’s a newly launched third party
• Currently support only for iOS,
future plans to support android
• Pricing -
https://www.optimizely.com/pricing
Artisan, Taplytics and Optimizely are the A/B testing platforms. They are popular platforms for
A/B Testing, analysis and for marketing purpose. They provide tremendous device support for
iOS.
A/B Testing Platform
© RapidValue Solutions
Tools Comments
Apple Map Kit
• Apple’s default framework which embed maps directly into our apps
• Provides offline support for iOS apps
• Highly customizable and easy to work with swift
• Apple sdk make use of google api’s in some scenarios for a better location
tracking
Google Maps
• Add maps based on google map data
• Google maps works based on google map servers
• Location trackings are more precise and apt in Google maps
The Apple Map Kit and Google Maps are considered value additions. While Apple Map Kit is
highly customizable and convenient, with the help of Google Maps, location tracking can be
done much more precisely.
Maps
© RapidValue Solutions
Apptentive Appirater iRate
http://www.apptentive.com/
• Provide rating alerts
similar to Appirater
• The SDK is available on
registering the app with
Apptentive
• Service is paid above 1000
interactions
• Supports both Android and
iOS IDE
https://www.cocoacontrols.com/controls/
appirater
• Appirater is a reusable component
which can be dropped in any iOS app
to rate our app store
• Rating algorithm can be customized
based on the requirement
• Rating window redirect the user to
apple app store for writing reviews
• Flexibility to cancel the rating window
and remind later too
• Developer has the choice to decide
when to pop up the rating window
• Appirater works based on the installed
date and version of the app
• Components available on Github
• Support both Android and iOS IDE
https://components.xamarin.com
/view/irate
• An open source library
available only for iOS apps
• Prompts the user to rate the
app
• Additional frameworks to be
added in iOS application to
make this component working
• Not that flexible
App Rating Services
Apptentive, Appirater and iRate are good app rating services tools. They perform crucial
functions like providing rating alerts and helping the user to rate the app.
© RapidValue Solutions 10
We are aware of the alarming rate at which the sophistication of mobile devices is increasing
every day. They have the ability to connect to more than one device and connect more devices
than ever before. Technology has given rise to the most beneficial development of them all – the
Mobile app ecosystem.
• The popular mobile integration platforms are Crittercism, Google Analytics, Tapalytics, Google
Map, Cocoacontrols plays a pivotal role in mobile integration.
• Crashlytics and Crittercism are the application performance monitoring platforms which
provide valuable solutions including Crash reporting solutions and Run Time crash reporting.
• The analytics platforms such as Google Analytics, Distimo and Localytics provides users, the
detailed knowledge about rankings, reviews, ratings of the app. Artisan, Taplytics and
• Optimizely, the major platforms for A/B Testing, analysis and marketing purposes, provide
tremendous device support for iOS. The Apple Map Kit and Google Maps are considered
major value additions. While Apple Map Kit is highly customizable and convenient, with the
help of Google Maps, location tracking can be done much more precisely.
• The essential app rating services - Apptentive, Appirater and iRate perform crucial functions
like providing rating alerts and assisting the user to rate the app.
RapidValue recommends these tools, platforms and services for users, to increase mobile app
performance and for a smooth app life-cycle management. It triumphs in creating a vibrant
ecosystem for the application developers.
Conclusion
© RapidValue Solutions 11
Thank You
© RapidValue Solutions 12
About RapidValue
RapidValue is a leading provider of end-to-end mobility solutions to enterprises worldwide.
Armed with a team of 250+ experts in mobility consulting and application development,
along with experience delivering over 400 mobility projects, we offer a range of mobility
services across industry verticals. RapidValue delivers its services to the world’s top
brands and Fortune 1000 companies, and has offices in the United States and India.
www.rapidvaluesolutions.com www.rapidvaluesolutions.com/blog
+1 877.690.4844 [email protected]
This document contains information that is confidential and proprietary to RapidValue Solutions Inc. No part of it may be used, circulated, quoted, or reproduced for distribution
outside RapidValue. If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and
may be unlawful.
Disclaimer:
Presented by: Rinish KN, CTO, RapidValue Solutions