Mobile App Discovery by Applifier
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21-Oct-2014 -
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Transcript of Mobile App Discovery by Applifier
Mobile App Discovery
Finding High Quality Users For Your Game
Let’s Talk About iOS UsersHow Do I Find High Quality, Engaged Players?
IOS App Store
Mobile Publisher
Organic or word of mouth
Social Networks
Advertising
Viral Channels
Word of MouthHow Can I Get People Talking About My Game?
*Inside Mobile Apps, 2012: http://www.insidemobileapps.com/2012/07/11/word-of-mouth-app-store-features-and-searches-are-the-most-popular-methods-to-find-new-mobile-games-says-independent-developer-ampulum/
Word of mouth is the #1 way users discover mobile games*
Get yourself in blogs and game review sites
Take Away: Build a great game!
EEDAR Study On Discovery
The App StoreHow Do I Get Priority Placement?
Spend a gazillion dollars on user acquisition quickly
OR
Be strategic and form a relationship with Apple
5 Tips to Get Noticed By ApplePitch the blogs and publications that APPLE EMPLOYEES actually read
Focus on the quality of the app and execution
Make a great demo video that focuses on the gameplay, not the developers
Attend and network at all Apple events
Make sure your app uses Apple’s newest features
AdvertisingGet Ready to Spend…User Acquisition Prices on the Rise*
User acquisition costs on IOS range for $2 to $7 in the USAd types-> Incentivized, Video, CPI,CPC, banner, cross-promo, etc.
Which Ad Networks?-> Tapjoy, Flurry, Applifer, Ad Colony, W3i, Chartboost, etc.
*http://techcrunch.com/2012/07/30/w3i-app-marketing-costs/
Mobile App ViralityHow to Increase Your K-Factor
• Make your game inherently viralGo asynchronous - Words with Friends, Song Pop, Draw Something
• Add existing social graphs to your gameFacebook, Twitter, YouTube
• Build a great game!Users will share a game they think is fun with their friends
• Make it Shareworthy!Create moments that users want to share with their friends
When should you go with a publisher?
Only when all else fails!
Mobile Publisher AdviceWho are we talking about we we say publisher?A 3rd party that provides: funding, distribution, marketing and
usersExamples: Gree, Activision, Mobage, TinyCo, Atari, Zynga, 6waves, Rovio
What do they do for you?The above and what else?No guarantee publisher will live up to promises Your future is 100% tied to the publisher
But, let’s think about it.
If the game is GOOD ENOUGH for the publisher…
…then it’s GOOD ENOUGH
to attract users on its own
• Gree: Will cost you 15-25% of your revenue
• Playphone: Have traction, so it’s worth a conversation
• Mobage: Same as Gree
• Papaya: Android focused
Mobile Social NetworksAre Any Worth Talking to?
Now your players can record and share their greatest game moments with
friends and fans.
Everyplay• Social sharing with game replays
• Digitize the “word of mouth” experience
• Distribution– Users record their Gameplay and share across social channels
• Engagement– Real people are interesting. Let fans post how-tos, guides, boast
and connect
Discovery
Discovery
Engagement
Engagement
Final Advice• Build an amazing game with social components
• Leverage existing social graphs– Facebook, Twitter, Mobile Social Networks
• Research and try new mobile social graphs – EVERYPLAY!
• You’ll need to spend money -> Spend wisely
• Sign with a publisher as a last resort