Improving app store discovery on the path to 1 Billion downloads - TabTale
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Transcript of Improving app store discovery on the path to 1 Billion downloads - TabTale
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Mobile PowerhouseTop 10Publishers Worldwide (iOS & Google Play combined) (2015, by App Annie)
40 MillionMAU to date, approx. 50% of them coming from the US and Canada
650games to date
1 Billion downloads to date
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Coco Play (Asia)
Level Bit(Europe)
Sunstorm(US)
TabTale(Macedonia &
Bulgaria)
Crazy Labs(Israel)
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Top Ranks on iOS
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40
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# of
app
s in
top
rank
Top Rank
#1 #3 #5 #10
Top Rank iOS-US (1.2014-6.2015)
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The Challenge
Marketing In-Game
A necessary condition, but not enough
A necessary condition, but not enough
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On the path to 1 Billion downloads
Highlights:●Banners / Ads. Impact: 250%●Icons. Impact: 100%●Store banners. Impact: 28%●Short Description. Impact: 18%●Name. Impact: ?
Lowlights:●KeyWords●Localization
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Banners - ExampleCool School
250%
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Banners - ExampleShopping Jam
220%
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Icons - ExampleSupermarket
30%
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A/B Testing
Isolate One VariableFull Page
Icon
Store Banner
Short Description
Title
Screen Shots Order
Combinations
Themes
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A/B Testing - ExamplesBubble Party - Crazy Clean Fun (Icon Test)
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A/B Testing - ExamplesBubble Party - Crazy Clean Fun (Icon Test)
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A/B Testing - ExamplesSupermarket Girl (Icon Test) - 3 Versions
B CA
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A/B Testing - ExamplesBunny Boo (Full Page - Theme)
A B
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A/B Testing - one more tip...❏ Global - Default store listing language❏ Localized - In a specific language
>> Plan Smart - Especially in Soft Launches
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Optimization
1. Optimization >> Increases our returns 2. We can optimize our marketing assets
