Mobile Acceleration Suite“Cloud Platform for Faster Mobile Content Delivery”

Cotendo – Confidential 2011

December 8th 2011

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Who are we?

Offices and employees Founded in Jan 2008 100+ employees in North America, EMEA, & APAC

Next Generation CDN Technology Web and Mobile Acceleration Suites 30 Global POPs

Strategic Partnerships

Customers 450+ customers under contract

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How Long Are We Willing to Wait?

Source: Gomez-Compuware

48% Abandonment Rate

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Mobile Content gets Richer and “Heavier”

Popular mobile sites:• Weight over 300kb• Generate ~32 http requests

Source: http://mobile.httparchive.org

Images account for over 50% of the page size

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Latency. The #1 Mobile Performance Killer

Network Latency: The distance between the client and the server measured in milliseconds

* RTT – Round Trip Time

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What’s the Impact of Latency on Page Load?

Minor Latency changes exponentially affect page

start load time

Source: Blaze IO (http://www.blaze.io )

0.2 seconds increase in latency delayed

page load start time by 4.2 seconds

Data was generated using Unix “dummynet” utility

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What Happens When Latency Changes?

Facts:• Wireless latency changes constantly

• The majority of mobile services are using TCP in the transport layer

• TCP behaves poorly under changing conditions

Note: Additional bandwidth will not help in this case

Change in LatencyTCP Packet Loss TCP Retransmit

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Mobile Acceleration Suite (MAS)

A Cloud service designed to speed up mobile delivery by reducing the number of round trips

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CBS Mobile

21.394 secs

14.694 secs

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IMAX Mobile

5.587 secs

7.037 secs

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NPR Mobile

6.444 secs

4.883 secs

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Adaptive Image Compression

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Adaptive Image Compression(sample data)Size Reduction: 78% Time Improvement: 64%

iPad 100% Image Quality

iPad 20% Image Quality

Size Reduction: 77% Time Improvement: 18%

100% Thumb Quality

20% Thumb Quality

Cotendo – Confidential 2011

Shlomi GianGeneral Manager, Mobile Cotendoshlomi@cotendo.com