Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016
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Transcript of Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016
![Page 1: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/1.jpg)
![Page 2: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/2.jpg)
Expectation#MozCon @corishirk | Seer Interactive
![Page 3: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/3.jpg)
Reality#MozCon @corishirk | Seer Interactive
![Page 4: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/4.jpg)
Enter: the Agency#MozCon @corishirk | Seer Interactive
![Page 5: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/5.jpg)
We’re not likemost Local SEOs
#MozCon @corishirk | Seer Interactive
![Page 6: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/6.jpg)
Goal: Make sure our client’s brand shows up where people expect to find it.
#MozCon @corishirk | Seer Interactive
![Page 7: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/7.jpg)
Content!
#MozCon @corishirk | Seer Interactive
![Page 8: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/8.jpg)
Content! Branding!
#MozCon @corishirk | Seer Interactive
![Page 9: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/9.jpg)
UX!Content! Branding!
#MozCon @corishirk | Seer Interactive
![Page 10: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/10.jpg)
nerd at computer?
Listings!
#MozCon @corishirk | Seer Interactive
![Page 11: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/11.jpg)
#MozCon @corishirk | Seer Interactive
![Page 12: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/12.jpg)
Data » Destinations
#MozCon @corishirk | Seer Interactive
![Page 13: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/13.jpg)
Process is your friend
#MozCon @corishirk | Seer Interactive
![Page 14: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/14.jpg)
matrix
Start at the source
#MozCon @corishirk | Seer Interactive
![Page 15: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/15.jpg)
Data discrepancies get worse over time
#MozCon @corishirk | Seer Interactive
![Page 17: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/17.jpg)
unicorn
Educate and set expectations early
#MozCon @corishirk | Seer Interactive
![Page 18: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/18.jpg)
Be purposeful, not perfect
#MozCon @corishirk | Seer Interactive
![Page 19: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/19.jpg)
BrightLocal’sCitation Tracker
#MozCon @corishirk | Seer Interactive
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Places Scout
#MozCon @corishirk | Seer Interactive
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Moz Local
#MozCon @corishirk | Seer Interactive
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Yext
#MozCon @corishirk | Seer Interactive
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Moz Local + Yext
#MozCon @corishirk | Seer Interactive
![Page 24: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/24.jpg)
#MozCon @corishirk | Seer Interactive
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Yup.
#MozCon @corishirk | Seer Interactive
![Page 26: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/26.jpg)
Yup. Got it.
#MozCon @corishirk | Seer Interactive
![Page 27: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/27.jpg)
Yup. Got it.
Duh, who would leave these blank?
#MozCon @corishirk | Seer Interactive
![Page 28: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/28.jpg)
Yup. Got it.
Duh, who would leave these blank?
Scroll…
#MozCon @corishirk | Seer Interactive
![Page 29: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/29.jpg)
#MozCon @corishirk | Seer Interactive
![Page 30: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/30.jpg)
5 W’s of OptimizedBrand Listings
#MozCon @corishirk | Seer Interactive
![Page 31: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/31.jpg)
Who: NAP + Logos
#MozCon @corishirk | Seer Interactive
![Page 32: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/32.jpg)
What: Categories
#MozCon @corishirk | Seer Interactive
![Page 33: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/33.jpg)
Where: Lat/Long,Neighborhood,
Containment Stores
#MozCon @corishirk | Seer Interactive
![Page 34: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/34.jpg)
When: Store Hours
#MozCon @corishirk | Seer Interactive
![Page 35: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/35.jpg)
Why: Business Description
#MozCon @corishirk | Seer Interactive
![Page 36: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/36.jpg)
Who: NAP + LogosWhat: CategoriesWhere: Lat/Long, Neighborhood,Containment StoresWhen: HoursWhy: Business Description
#MozCon @corishirk | Seer Interactive
![Page 37: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/37.jpg)
Where are peoplelooking for ___?
#MozCon @corishirk | Seer Interactive
![Page 38: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/38.jpg)
#MozCon @corishirk | Seer Interactive
![Page 40: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/40.jpg)
© 2015 Seer Interactive • All Rights Reserved • Page 40
BrightLocal’sGoogle+ Local Wizard
#MozCon @corishirk | Seer Interactive
![Page 41: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/41.jpg)
Magical Scraper
#MozCon @corishirk | Seer Interactive
![Page 42: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/42.jpg)
Magical Scraper
Psst! Got an idea?
#MozCon @corishirk | Seer Interactive
![Page 43: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/43.jpg)
#MozCon @corishirk | Seer Interactive
![Page 44: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/44.jpg)
20% decline in site traffic from iPhones
=
#MozCon @corishirk | Seer Interactive
![Page 46: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/46.jpg)
#MozCon @corishirk | Seer Interactive
![Page 47: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/47.jpg)
Parent-Child Pages Still Exist!
#MozCon @corishirk | Seer Interactive
![Page 48: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/48.jpg)
seer.is/1PbcGgM
#MozCon @corishirk | Seer Interactive
![Page 49: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/49.jpg)
#MozCon @corishirk | Seer Interactive
![Page 50: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/50.jpg)
Pay them this time
#MozCon @corishirk | Seer Interactive
![Page 51: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/51.jpg)
Expect things to go horribly wrong
#MozCon @corishirk | Seer Interactive
![Page 52: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/52.jpg)
Don’t rush
#MozCon @corishirk | Seer Interactive
![Page 53: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/53.jpg)
It’s a slow game
#MozCon @corishirk | Seer Interactive
![Page 54: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/54.jpg)
3 Months of Work
#MozCon @corishirk | Seer Interactive
![Page 55: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/55.jpg)
3 Months of Work
+175% local pack
visibility
#MozCon @corishirk | Seer Interactive
![Page 56: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/56.jpg)
3 Months of Work
+175% local pack
visibility
+16% local pack
visibility
#MozCon @corishirk | Seer Interactive
![Page 57: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/57.jpg)
3 Months of Work
+175% local pack
visibility
+16% local pack
visibility
Halfway to getting a full list of locations
#MozCon @corishirk | Seer Interactive
![Page 58: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/58.jpg)
Establish processes that work for you and your clients.
#MozCon @corishirk | Seer Interactive
![Page 59: Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search - MozCon Local 2016](https://reader031.fdocuments.in/reader031/viewer/2022022414/5871b7191a28ab55058b4ad3/html5/thumbnails/59.jpg)