MN319 - E-MARKETING

TEAM WORK

K`N`B MUSIC

SHANE GOREY 10721023

SAM HARTE 10360509

MARK POWER 10372595

SOFJA CAREVA 69444076

INTRODUCTION

Static and passive

High bounce rate

Designed in house four years ago

WEBSITE SOCIAL MEDIA

Klout,Edgerank

SEARCH ENGINE OPTIMISATION

Title tag

Meta tag

Structure of URLs

Navigation

Quality

Images

Heading tags

Restrict crawling

Mobile sites

Social media

Social Media

Advertisements

Facebook Advertising

LinkedIn Advertising

Twitter Advertising

Google AdWords

Google Analytics

Pages per visit

Average time on site

Bounce rate

Heat maps

Facebook insights

ONLINE ADVERTISING MEASUREMENTS

EMARKETING STRATEGY

SOCIAL MEDIA.IE`S 10C MODEL

Context

Analyse where you and your competitors are in the market

Consumers

Identify who and where your target audience are

Community

Develop a community of followers with common interests

Concepts

Generate ideas to attract attention to your business

Collaboration

Build and develop partnerships with customers, prospects

and business partners

Content

Create sharable digital content

Connections

Grow your community using bought, owned and earned

media

Conversation

Be consistent to your brand image through all conversation

Contagious

Encourage your branded content to be shared through other

communities

Conversion

Measure and analysis the ROI on social media

CONCLUSION AND RECOMMENDATIONS

1. Set up a structured e-marketing strategy following the “10 Cs” model

2. A new website should be created, linking all their social media sites. It

should incorporate blogs and forums in order to interact with the

consumers.

3. The social media pages which are now set up for K`n`B Music should

be used on a daily basis.

4. Search engine optimization must be implemented to increase traffic.

5. Focusing on online advertising through Google advertisements and

social media sites will improve ROI on advertising.

6. In order to analysis the results of all changes made, measurements of all

activities should be looked at and analysed on a regular basis.

E-MARKETING PRESENCE

WEBSITE http://www.knbmusic.ie/

TWITTER https://twitter.com/#!/KnBMaynoo

th

FACEBOOK http://www.facebook.com/pages/

KnB-Music-Maynooth/209338965399

LINKEDIN http://www.linkedin.com/profile/ed

it?trk=hb_tab_pro_top

YOUTUBE http://www.youtube.com/user/knb

musicmaynooth

WORDPRESS http://knbmusicmaynooth.wordpr

ess.com/

BLOGS http://smnuim.wordpress.com/20

12/04/30/warm-atmosphere-at-knb-music-maynooth/

http://markepower.wordpress.com/2012/04/29/repair-a-recession/

http://sanrisa.wordpress.com/2012/04/26/knb-music-10-years-in-business-come-and-celebrate-with-music/

http://markepower.wordpress.com/2012/04/29/ken-ben-of-k-n-b/

Thank you