MAKE-UP SECTOR

MN319 – E-Marketing

Leah hickey – 11318401

Gillian Lynch – 11323811

Nicola Stafford - 11339216

INTRODUCTION

Make-Up Industry

L’Oreal

Clinique

M.A.C

Inglot

Fuschia Make-Up

• Industry worth $160bn globally.

• Worth an estimated £4.5bn a year

in the UK and employs over

20,000 people.

• First evidence of the use of

cosmetics dates back to Ancient

Egypt and Greece.

• Initially used for religious

purposes, healing purposes and

to improve appearance.

MARKET BACKGROUND

• L’Oreal –

World leader in the beauty industry since 1909.

Generates 22.5billion in sales revenue annually.

• Clinique –

First allergy tested make-up brand.

Started in 1968 in Saks Fifth Avenue, New York.

• M.A.C –

Founded in 1985 by Frank Toskan in Canada.

First store opened in NYC in 1991.

Originally created for professional make-up artists.

• Inglot –

Created 25years ago by Wotjek Inglot.

300 stores worldwide with 6 in Ireland.

• Fuschia Make-Up –

• One of Irelands only Make-Up companies.

• First store opened in 2005 in Co Louth.

• Products stocked in beauty salons throughout Ireland.

5 BRANDS REVIEWED

• L’Oreal –

Least attractive

Dull

• Clinique –

Small images

A lot of text

• M.A.C – Eye Catching

Good Imagery

• Inglot – Bold colours

Cannot purchase products online

• Fuschia Make-Up – Least professional looking

No striking images

WEBSITE REVIEW

• L’Oreal – Individual Twitter accounts for each region they operate in. L’Oreal UK Twitter account has 28,000 followers. They use lots of images of Cheryl Cole modeling their products on their Twitter, Facebook and Instagram accounts.

• Clinique (UK) – 7,836 Twitter followers, 185,252 Facebook likes and 11,000 Instagram followers. Regularly upload pictures of their products on their own.

• M.A.C – Operate only one Twitter account with 220,000 followers, over 5 million Facebook likes and nearly 9,000 Instargram followers. Upload pictures of their products being used on models.

• Inglot (Ireland) – 2,200 Twitter followers, 5,000 facebook friends and 222 Intagram followers. Upload pictures of latest trends using Inglot products.

• Fuschia – Have only a Facebook account with nearly 15,000 likes. Use their facebook page to announce upcoming sales and promotions to their fans.

SOCIAL MEDIA REVIEW

SOCIAL MEDIA REVIEW

MOBILE REVIEW

L’Oreal:

-Hard to navigate

-Confusing

M.A.C:

-User friendly

-Easy navigation

-Large text/images

Inglot:

-User unfriendly

- Small text/images

Clinique:

-Highly user friendly

-Easy navigation

-Distinguished sections

Fuschia:

-User unfriendly

-Small text/images

BOSS METRICS REVIEW

BOSS METRICS REVIEW

BOSS METRICS REVIEW

BOSS METRICS REVIEW

BOSS METRICS REVIEW

• We created a video and posted it on Youtube.

• We published this presentation on our individual Slideshare

accounts.

• We posted the video and presentation onto our individual blogs

and our team blog on Socialmedia.ie.

• Each of us tweeted the link to our report so our followers and

classmates could see it.

REPORT PROMOTION

From researching each of our chosen Make-Up brands and the use

of Boss Metrics we found that M.A.C has the biggest amount of fans

on Facebook, Twitter etc.

We also found that Fuschia Make-Up are behind the times compared

to the other brands reviewed as their website seems dated and they

do not have a Twitter or Instagram account.

We feel our group worked very well together because we are good

friends with an interest in Make-Up and we all contributed an equal

amount to the assignment.

CONCLUSIONS

Thanks for

listening

#Girlos