MMRSS Pharmaceutical Marketing Research mRX

8/7/2019 MMRSS Pharmaceutical Marketing Research mRX

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Pharmaceutical Marketing Research

mRXTM



India’s largest Independent Full Service Market ResearchFirm

ISO 9000 Certified

Deep working relationships with some of India’s leadingcompanies

40 CATI stations for Global and local studies

Blue Chip references worldwide and across verticals

9 locations across India



Research Solutions



Concept Screening and Testing Product Potential Testing

Available across RX, OTC



Pricing Studies-Determining the optimum price for new products in

established markets

-Estimating demand at various price points

-Competitor response modeling-Cannibalization of existing lines



Packaging Studies-Assessment of impact on crowded shelves

-Persuasion to consider purchasing

-Diagnostics on design

-Allows testing of possible new designs and carry outchecks on existing designs



Assess the brands positioning along the keydiagnostic parameters of differentiationrelevance opinion and value for money

Understand the market specific attitudes that

are driving reaction to the key diagnosticparameters

Measure consumer commitment to the brandto identify loyal, vulnerable and winnablecustomers



Our copy testing system provides key insightson

The potential of your commercial to impact sales.

How the ad is contributing to brand equity.

How well it fits with your ad strategy. How to optimize the ads effectiveness



Understand the consumer Penetration and profile

Consumption habits

Needs and motivations

General attitudes

Consumer segmentation

Understand the Market The brands which are known, purchased, lapsed, considered in the consumer's repertoire etc The market drivers in terms of needs

Brand sectoring

Consumer segments relative to the market

Understand where your brand fits in The brands which are known, purchased, lapsed, considered in the consumer's repertoire etc

The market drivers in terms of needs Brand sectoring

Consumer segments relative to the market



Pharmaceutical Marketing

Research Practice

Research Techniques



Quantitative Face to face CATI Qualitative Focus Groups Triads/Dyads

Extended Creativity Groups Depth interviews Online



Brand Re-launch and Campaign Strategy Design

Objectives - To identify what was blocking brand growth.

Project details - Multi-stage, multi-methodology program.Semiotic analysis, Neuro-Linguistic Programming,Transactional Analysis and Process Technology.

Outcome - Brand re-launched; campaign strategy andadvertising revised. Representatives re-trained. Salesmarkedly increased



Pre-empting Competition and Gaining MarketShare

Objectives - To ensure launch would havegreater impact than that of competitor.

Project details - Three stage qualitative projectto identify motivators, optimal tone for bothbrands, allowing client to develop effectiveblocking strategy.

Outcome - Product out-performed competitorand clients own expectations.



GSK Johnson and Johnson ACNielsen Novartis Ranbaxy Bayer Aventis Pharmaceuticals Bristol Myers



INTERNATIONAL

Jakarta office

3rd floor Lina Building,

Jln. H.R Rasuna Said Kav. B7,Jakarta - 12920, Indonesia

Raj Sharma : +91 9322105830

[email protected]

Vietnam office

456, 4th Floor, NGUYEN THI MINH

KHAI(STR),WARD 5 , DIST 3,

Ho Chi Minh, Vietnam

Tel No: +84866518813

Raj Sharma : +91 9322105830

[email protected]

Bangkok office

401 S.Group Building

1091/153-154 new Petchaburi RoadMakkasan Rajtavee

Opp Hotel Bangkok Palace/Ramada

Bangkok-10400

Tel No: +6622555790/6622555791

Raj Sharma : +91 9322105830

[email protected]

Dubai office

604 Al Safa M

Bank Street Bur DubaiDubai

Raj Sharma: +91 9322105830

[email protected]

INDIA

Corporate Office

12, Ground Floor, Greenfield Mansion,

Dr. Raikar Marg, Mahim (West),

Mumbai – 400016

Maharashtra, INDIA

Tel : Tel No: +91 22 42206364

Fax : +91-22-42206364 Ext. 225

Raj Sharma : +91 9322105830

[email protected]

Banglore Office617 First Floor,6th B Main,Indranagar 2nd Stage,Bangalore – 560038Tel No: +91 80 41739007/41739045;Raj Sharma : +91 9322105830

[email protected]

New Delhi officeSatyam HouseBalaji Estate,Kalkaji,New Delhi-110019Tel No: +91 11 26411870

Raj Sharma : +91 [email protected]

Chennai Office2A/New 3, Singaravelu StreetT-Nagar, Chennai-600017Tel No. +91 44 42604404Raj Sharma : +91 [email protected]

Kolkata office9,Bullygunge TerraceGround Floor, Gol Park,Kolkata-700029Tel No: +91 33 40015939Raj Sharma : +91 9322105830

[email protected]

Hyderabad officeNo. 3-4-353,Opp Reddy women junior college,Sathyamma college,Barkatpura,Hyderabad-500027Tel No: +91 040 27552251Raj Sharma : +91 [email protected]

Pune office601, 6th floor Rajmahal Apartments,Law College Road, Erandwane,Pune - 411004Tel No: +91 20 30220897 / 98Raj Sharma : +91 [email protected]

Gurgaon officePlot No - 482, 1st Floor,Sector 5, Urban State,Gurgaon (Haryana),Tel No : +91 9322105830,Raj Sharma : +91 [email protected]

Ahmedabad office

Block 15, Rajpath Row House,

Opp. AIS School,

Judges Bungalow Road,

Bodak Dev, Ahmedabad - 380054

Raj Sharma : +91 9322105830

[email protected]

MMRSS Pharmaceutical Marketing Research mRX

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