MMA 2013_Mobile marketing in emerging market
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In Emerging Markets, Mobile is not justanother screenit’s THE Primary Screen
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It’s a cash-led ecosystem
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MyEG
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Performance on Mobile
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Outcome Focused, beyond clicks
ROI Driven Mobile Marketing
Cost per VisitCost Per LeadCost per ViewCost Per DownloadCost Per AcquisitionM-CouponsCost per Engagement*
Cost per VisitCost Per LeadCost per ViewCost Per DownloadCost Per AcquisitionM-CouponsCost per Engagement*
*Available on Rich Media only
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• Aim: To increase the user base by providing coupons
through mobile ads
• Solution: Users would enter their mobile number
on a landing page after clicking on Ads that
showcased the deal. Users received a COUPON via
sms on their mobile number.
• Results: Campaign objective completed with a
8.48% CTR and total of 2000 coupons delivered/day
Deals & You• Aim: To increase the user base by providing coupons
through mobile ads
• Solution: Users would enter their mobile number
on a landing page after clicking on Ads that
showcased the deal. Users received a COUPON via
sms on their mobile number.
• Results: Campaign objective completed with a
8.48% CTR and total of 2000 coupons delivered/day
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Aim: Yahoo! wanted to launch new cricket app,
maximize installs
Solution: Vserv ran App Install campaign on its In-
App and Wap network. Vserv’s unique advertising
model ensured client is charged only on successful
installation of the App
Results: Full Screen In-App Ads on Vserv Network
delivered 2,85,000 downloads in 3 weeks
Market: US, ME and India
Yahoo APP Install
Aim: Yahoo! wanted to launch new cricket app,
maximize installs
Solution: Vserv ran App Install campaign on its In-
App and Wap network. Vserv’s unique advertising
model ensured client is charged only on successful
installation of the App
Results: Full Screen In-App Ads on Vserv Network
delivered 2,85,000 downloads in 3 weeks
Market: US, ME and India
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How To Win Emerging Markets
Strategize for the Mobile First User
Singularity of Communication Across Fragmented Ecosystem
Leverage Mobile Audience Data
Utilize Mobile Currency via Telco partnerships
Performance on Mobile
3
2
1 Strategize for the Mobile First User
Singularity of Communication Across Fragmented Ecosystem
Leverage Mobile Audience Data
Utilize Mobile Currency via Telco partnerships
Performance on Mobile5
4
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