MMA 2013_Mobile case studies in Japan
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Case Studiesin Japan
Case Studiesin Japan
Yasufumi Mouri,D2C Inc.
Tokyo, Japan
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We are the Mobile Marketing Company in Japan.
Over 300 colleagues in 2013
10 Years anniversary in 2010
Start up in 2000
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Case Study 1: Headphone Music Festival by SONY
■GOAL Make users understand the advantage ofchanging headphone.
■IDEA New music experience(Smartphone × Headphone).
Let them enjoy virtual live performancewith original AR app and SONY’s headphone.
Buzz starts to spread from Shibuya, Tokyoto nationwide.
New music experience(Smartphone × Headphone).
Let them enjoy virtual live performancewith original AR app and SONY’s headphone.
Buzz starts to spread from Shibuya, Tokyoto nationwide.
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Case Study 1: Headphone Music Festival by SONY
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Case Study 1: Headphone Music Festival by SONY
Outdoor Poster T-shirts with AR marker(BEAMS T)Awareness
Awareness
来店促進来店促進
App top
Web site
■OOH in Shibuya
Apply for campaign
Experience AR live
※Use Sony’s patented technology “SmartAR”.
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Case Study 2: ZEUS BEAT BOX by LOTTE
■GOAL Execute a campaign aligned with theproduct’s concepts “Stimulate a sensation!”
■IDEA Develop “ZEUS BEAT BOX”.
Let it stimulate user’s sensation andcreativity.
Popular dancers and comediansexperience and spread it to their fans.
Develop “ZEUS BEAT BOX”.
Let it stimulate user’s sensation andcreativity.
Popular dancers and comediansexperience and spread it to their fans.
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Case Study 2: ZEUS BEAT BOX by LOTTE
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Case Study 2: ZEUS BEAT BOX by LOTTEApp Top Product Info
Practice Record performance Apply Check videos
Campaign OverviewMenu Top
SNS YouTube
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COMMUNICATIONCONCEPT
Framework
Online⇔ Offline
10
COMMUNICATIONCONCEPT
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For your information (from web article)
Popular buzz words on web
Cyber Agent, GMO
No. of Actual Play on YouTube
Cyber Agent 2.0MGMO 0.8MSamantha Thavasa 3.5MSaga Prefecture Government 1.3M
=
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