Slide 1*
The Study On Relationship Between Prior Product Knowledge To Product Re-Purchase Information
OF
SAMSUNG
Abhinita - 23
Objectives
To Study The Perception And Buying Behavior Of People Towards Various Mobile Brands.
People’s Preference Level Associated With Different Mobile Phones.
People’s Satisfaction Towards Various Mobile phones.
The Major Features Which A Customer Looks For In A Mobile Phone Before Making A Purchase.
The Factors That Influence Decision-Making In purchasing A Mobile Phone.
Purpose For Which A Person Buys A Mobile Phone.
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Largest Multinational Company. It Is
Composed of Numerous International
Businesses, All United Under The Samsung Brand Including Samsung Electronics Which Is The World’s largest Electronics Company.
The Samsung Brand Is The Best Known South Korean Brand In The World And In 2008 Became The World’s Leading Consumer Electronics Brand Overtaking Japanese Rival SONY .
Samsung Is The World’s Second Largest Mobile Phone Maker.
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RESEARCH DESIGN
Visited People Across Noida And Gathered Information Required As Per Questionnaire.
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3. DATA COLLECTION
Primary Data Has Been Used In The Form Of Questionnaire And Observation Which Are The Two Basic Methods Of Collecting Primary Data.
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Particulars
Number
Percentage
Male
23
39.65
Female
35
60.35
Total
58
100
Chart1
Male
Female
Gender
23
35
Sheet1
Gender
Male
23
Female
35
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13
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10 Buy A Mobile Due To Price.
22 Due To Its Functions And Same Number Due To Its Functions.
4 Buy Because Of Its Duration Of Use.
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4
2.8
5
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10 Persons Each Prefer For Infotainment And Business.
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Style
19
2.4
2
Infotainment
10
4.4
2
Multimedia
19
1.8
3
Business
10
2.8
5
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12 Are Using Sony.
5 Are Using LG.
13 Are Using Apple.
18 Are Using Samsung.
Nokia
10
2.4
2
Sony
12
4.4
2
LG
5
1.8
3
Apple
13
2.8
5
Samsung
18
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33 Due To Brand Name.
4 Due To Availability In Stores.
10 Due To Display Size.
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10
2.8
5
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1.2
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11 Prefer Between 7,500 And 15,000.
6 Prefer Between 15,000 And 22,500.
17 Prefer More Than 22,500.
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17
2.8
5
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6 People Use Their Phone For Less Than 0.5 Years.
11 Persons Each For 0.5-1 Year And 1-1.5 Year.
10 Persons For More Than 1.5 Years.
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10
2.8
5
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4
10.53
Total
38
100
15 Find It Good.
9 Find It Satisfactory.
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After Sale Service
4
2.8
5
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Findings
37.93% People Buy A Phone Because Of Its Appearance And Functions.
32.75% People Buy A Phone For Styling And Multimedia Purposes.
31.03% People Prefer Samsung As A Mobile Phone Brand.
56.89% People Buy A Phone Due To Its Brand Name Value.
65.51% Of The Respondents Use A Samsung Mobile Phone.
44.74% Of The People Are Willing To Spend More Than Rs. 22,500 For Their Mobile Phones.
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Limitations
The Sample Size Of The Research Done Is Very Small. i.e. 58 Respondents.
Time Period Is Short And There Is A Constraint On The Resources Available.
The Scope Of This Project Is Limited To Noida City.
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