Mktg555 team5 - final presentation
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Transcript of Mktg555 team5 - final presentation
1. Designing Happiness
WantIt Health Bars
You dont have to be a nut to love WantIt Bars
Sonia, Jeff, Lou, Pepe, Pete & Varun
2. When we overcomplicate things, we lose focus, and often end up
achieving nothing, or end up in a worse position than before
3. Over time, the health bars business has become overly
complicated, confusing, a little less happy
Oh and dont forget to buy some granola bars when you go to the
grocery store. You know, the ones I ALWAYS get
Uh right
A recipe for disaster
4. not to mention misleading, downright dangerous, and often only
focused on profit
How did we get there in the first place? How can we fill the
void?
5. Granola Bars and Health Food in general often only focus on one
dimension of happiness of the human being
Friend
Health
Parent
HAPPINESS
Soul
Partner
Work
6. What if we could impact more dimensions?
7. To achieve this, we need to design an organization that impacts
the customer with its superb service and devotion to
wellbeing
Hopefully turning distant, vague, and even a little creepy (admit
it!), help and service proposals
into something high-touch, human, understanding, and even a little
crazy
Im not tense, just terribly, terribly alert
8. Organizational Design
9. Happiness is a journey, not a destination
We take a holistic approach to well-being and constantly remind
employees that we are in it for the long run
Therefore triggering the long-term deep emotions and motivations
that give us the feeling we are making a difference in someone
elses life
10. But to go that deep, we need to jump off the ledge first
By designing HR policies that reward employee creativity
By providing small rewards to provide fleeting moments of
happiness
By rewarding employees after long hard slogs
Creating shared experiences, to increase the feeling of
belonging
Keep our employees healthy and cater to their well-being and
creativity
Capturing the moment using social media, spread the word out to the
world
Flexible work environment, family and friends are more important
than the workday
11. By impacting our employees in all areas of well-being, we set
the stage for something larger
Friend
Health
Parent
HAPPINESS
Soul
Partner
Work
If we give our employees meaning and a sense of belonging, we give
them the tools and empowerment to transmit that to our
customers
12. How would we go about impacting our customers across multiple
dimensions?
13. By reminding ourselves that we are not just a Granola Bar
Company
14. Sell, dont confuse
We want to make it easy for consumers to purchase our bars, we plan
to make our displays as simple as possible.
Color-coding of the packaging, less imagery and buzzwords, and more
useful content is what we want to use to sell our bars.
15. Increase our presence in social media (thats so clever),
constant updates, interesting, appealing content
BE THERE
Partner with hospitals, gyms, country clubs, universities, sponsor
races, etc.
16. Reach out
Set up a call-center where we will offer advise and health tips.
Make that number available everywhere.
While we are at it, we want to turn this
17. Into this
Innovation is everywhere, not just (specially not) in Corporate
Headquarters.
Our call-center employees share space with administration and
operations.
18. Our call center is the brain of our operations. Here is where
we transmit our ideas, foster innovation and hear our
customers.
It is also the main point of contact through which we feel what
consumers need, how we are satisfying their needs, and areas where
we can improve.
We can only become the best health bars/well-being company in the
world by taking a complete, total immersion approach to
well-being.
Of this approach, the health bars are in the front line, but it is
not what we are about as a company.
As we said before, we are in it for the long run, and we hope to
transmit that to our customers and most importantly, to our
employees, the ambassadors of our brand.
19. THANK YOU!
WantIt Health Bars
You dont have to be a nut to love WantIt Bars