1. 1. 2014 Canada Digital Future in Focus Canada users spending 35 hours per month online on their desktop computers. Online video is of growing importance to the digital ecosystem as online engagement remains high while smartphone and tablet TV/video viewing is growing rapidly. The digital ad market is healthy and growing in Canada, with more than 600 billion display ad impressions in 2013. Ad view ability remains a key issue in the market with more than half of ads across measured campaigns not being delivered in-view. Smartphone adoption soared to 75 percent among Canadian mobile users, with Android currently leading in platform market share at 44 percent. http://www.comscore.com/Insights/Presentations_and_Whitepapers/2014/2014_Ca nada_Digital_Future_in_Focus
2. 2. OVERVIEW Blog topic: Chinese food Reasons Hobby - like delicious cuisine Miss food of motherland Popular and interesting
3. 3. PERSONA Jasper, User Group: College/University Students
4. 4. BLOG TITLES Lovely taste, cute dim sum - Chinese pastry: small steamed bun Recipe of Fish Filets in Hot Chili Oil chili How to cook Chinese Fried Sweet and Sour Pork Famous Spicy Chinese dish - Bean Sauce Tofu Famous Chinese Spicy dish: Kung Pao Chicken Beijing Duck Hot pot Dongpo Pork Tzung Tzu Spring rolls Dumpling Tangyuan
5. 5. SOCIAL MEDIA
6. 6. TWITTER
7. 7. YOUTUBE
8. 8. PINTERST
9. 9. SUMMARY Blog Twitter Facebook YouTube Pinterest HubSpot grader
10. 10. BUSINESS REVIEW - BLOG Beijing
11. 11. BUSINESS REVIEW -TWITTER
12. 12. BUSINESS REVIEW - FACEBOOK
13. 13. BUSINESS REVIEW - YOUTUBE
14. 14. BUSINESS REVIEW - PINTEREST
15. 15. RECOMMENDATION Website Blog SEO PPC DISPLAY SOCIAL MEDIA AFFILIATE MARKETING PRESS RELEASE EMAIL MARKETING MOBLIE MARKETING
16. 16. WEBSITE Searching tool catalogues Interaction
17. 17. BLOG More activities Videos Re-organize Link between blog and website Add more pictures Create conversations
18. 18. SEO Keep tittle short, around 70 characters, clearly stand out, include key words Create the labs according to keywords which could help to index my blog into catalogue and also easy for the searchers Limited content within 1000 words, repeat key words in the tittle, first & last place.(no more than 4 times per page) Add images & links to help drive traffic
19. 19. PPC What are people searching ? Key Words Sites that are relating to blog topic Target proper clientele Blog link website More info: address, phone#
20. 20. DISPLAY Google, Yahoo, Bing, Ask, Discuss cooking, Chef talk, Cooking-e, Gullet Forums, YorkBBS, 51BBS,and Kijiji
21. 21. SOCIAL MEDIA FACEBOOK Make your images big Make your Update Short Ask question Use a short quote from your Blog Skip the link Share lifestyle Host contest on your blog Make a weekly wrap up Embed short blog video Share other peoples blog content Include a blog tab Use Facebook ads
22. 22. PRESS RELEASE Relevant Current High-light Creative
23. 23. EMAIL MARKETING
24. 24. MOBILE MARKETING
25. 25. THANK YOU!