Mkt690 presentation2-project dev
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Transcript of Mkt690 presentation2-project dev
PRESENTATION #2:
PROSPECTING & QUALIFYINGN E W B E D F O R D M A R K E T P L A C E : P R O J E C T D E V E L O P M E N T
T H E I N N O V A T O R S• Bolong Liu (Spokesperson)• Thi Thu Hien Nguyen (Researcher)• Kevin Augusto (Creative Graphics)• Juho Karppinen (Sales Manager)• Muhammad Zahab Naeem (Strategist)Photo: culttt.com
MKT690
Photo: thebriancook.com
Photo: newbedford-ma.gov
MARKET SITUATION Opportunities for New Bedford development:• Downtown area or along the waterfront • Uniquely positioned:
• Affordable living• Urban environment• Access to the beach and recreational waterfront Photo: smugmug.com
Photo: newenglandboating.com
MARKET SITUATION • Retail analysis of Downtown New Bedford:Unmet demand: a high quality food market in the central downtown for
residents, workers and visitors. (Market & Economics Analysis)
Þ An opportunity to promotethe abundance of qualityseafood from the City’s port
CONSUMER RESEARCH
• Preliminary research to ensure success!
• Needs assessment survey• Our research aims to:
• Gauge interest in marketplace• Identify demographics of interested parties• Specify which products/services are desired
Photo: sivoinsights.com
Photo: lovetoknow.com
PROSPECTINGFOR PROJECT DEVELOPMENT
2 MAIN PRIORITIES
Photo: LinkedIn.comPhoto: successmentor.com
Photo: gregagustinjr.com
LEGAL
FINANCIAL
PROSPECTING: LEGISLATIVE
• What We Need• Permits• Influence• Consultants (long-term hire)
Photo: lollaf.org
Photo: pageinc.org
PROSPECTING: FINANCIAL
• What We Need• Necessary backing needed• Possible investors:
• Acushnet Company• Community Health Center
Photo: blackengtech.com
QUALIFYING: LEGISLATIVE
What they do: Create/enforce laws, regulate, and lead
What they have: Power, Influence, Grants
What they want: Community benefit, Economic development
Photo: ReconnectingAmerica.org
Photo: GlobalLegalPost.com
QUALIFYING: FINANCIAL INVESTORS
What they do: Provide financial backing for viable projects
What they have: Money to invest!
What they want: Profit/ROI
Photo: FoxBusiness.com
Photo: BlueFinHomes.com
THANK YOU FOR YOUR ATTENTION!
ANY QUESTIONS OR COMMENTS?
T H E I N N O V A T O R S• Bolong Liu (Spokesperson)• Thi Thu Hien Nguyen (Researcher)• Kevin Augusto (Creative Graphics)• Juho Karppinen (Sales Manager)• Muhammad Zahab Naeem (Strategist)