Marketing Practices in Bangladesh:

Group Members

M.M. Ruddro Shahriar (3-11-20-059)Debajit Sen Gupta (3-11-20-068)Tanzila Haq Norin(3-10-19-036)

Practice of Marketing

Two Basic Ways

Communication Delivery

The Practice of Marketing – Communications

The strategic operational planThe practice of direct marketing The practice of advertising The practice of sales promotionThe practice of direct sales operationsThe practice of e-marketingThe practice of pricingIntegrated marketing planning

The Practice of Marketing – Delivery

Getting the goods to the customersHow selling is managedThe retail sceneCustomer relationship marketingThe customer satisfied, today and

tomorrow

E-Marketing

E-Marketing refers to the application of marketing principles and techniques through electronic media (specifically the Internet)

The terms eMarketing, Internet marketing and online marketing mean the same

It includes direct response marketing

Uses technologies to connect businesses to their customers

Business activities via worldwide web includes attracting new business, retaining current business and developing brand name

The benefits of e-Marketing

Reach• Due to Internet, businesses now have a global

reach

ScopeBusinesses can offer a wide range of products

and services. Includes• Information management• Customer relationship management

Benefits of Online Marketing

A generic internet marketing strategy development process

Degree of Individualization

Channel requiring integration as part of integrated e-marketing strategy

Thank You