College of Business, Hospitality and Tourism Studies

School of Management

MKT 705–International MarketingFinal Examination: Trimester III, 2014

QUESTION PAPERTotal No. of pages: 03

This examination constitutes 50% of the total assessment of this unit and students must score 40/100 in this examination in order to pass this unit.

Instructions

Read the following instructions before writing.

1. Time Allowed: 3 HOURS with additional 10 MINUTES reading time.

2. All answers are to be written in the Answer Booklet provided.

3. Write your ID Number on ALL pages of your Answer Booklet and any extra sheets

that you use.

4. This is a closed book examination. You are not permitted to access any books, notes

or other forms of written or electronic materials.

5. Attach the extra sheets securely at appropriate place before handing-in the Answer

Booklet to the supervisor.

Sections Question Marks

Section A: Short Answer 8 Questions. Attempt any 5 20

Section B: Descriptive Answer 8 Questions. Attempt any 5 40

Section C: Essay 4 Questions. Attempt any 2 40

TOTAL/WEIGHT 100/50%

MKT 705 Trimester III Page 1

Section A: Choice of 8 20 Marks Short Answer Questions Answer any 5

Discuss the following terminology in short

1. Political risk 4 Marks2. Marketing research 4 Marks3. Skimming pricing 4 Marks 4. Economic changes 4 Marks5. Relationship marketing 4 Marks6. Primary data 4 Marks7. Quantitative research 4 Marks8. Common Law 4 Marks

Section B: Choice of 8 40 Marks Descriptive Answer Questions Answer any 5

1. Discuss the “Planning phase” for the multinational firms operating in several countries.

8 Marks

2 Elaborate the measures which can be applied in order to minimize the political risk and provide suitable examples to support your answer. 8 Marks

3. State each factor in detail which encourages product adaptation in the international marketing. 8 Marks

4. Discuss the main planning points that “Nestlé way” uses to dominate its markets. 8 Marks

5. Discuss the various components of a product? Explain each component in detail. 8 Marks

6. Discuss the possible Channel of distribution in the market for the movement of goods from manufacturer to consumers. 8 Marks

7. “Pricing as an Active instrument of accomplishing marketing objectives’, Discuss the objectives of pricing policy and their application situations. 8 Marks

8. Discuss the importance and functioning of North American Free Trade Agreement (NAFTA) 8 Marks

MKT 705 Trimester III Page 2

Section C: Choice of 4 40 MarksEssay Question Answer any 2

1. With reference to HBR Case ‘McDonald Corporation,” discuss the value proposition and operating system of McDonald. 20 Marks

2. Critically discuss the importance of Planning and discuss the difference between a domestic and international company while planning? 20 Marks

3. In international market, culture plays significant role in an operating business. Discuss the various cultural factors affects the expansion of retail operations. Discuss how culture adoption by IKEA helped to run their retail operation smoothly in international business.

20 Marks

4. Discuss the importance of marketing research in international market. Explain the type of information researcher required to conduct international market research. 20 Marks

The End

MKT 705 Trimester III Page 3