MKit ELLE Ukraine
32
2012
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MKit ELLE Ukraine
Transcript of MKit ELLE Ukraine
2012
ELLE 2
why ЕLLE?
The mosT popular fashion magazine in The world
unique concepT:
«fashion» goes beyond Theusual scope and is relaTedTo The whole lifesTyle
ELLE 3
•Informs
•EntErtaIns
•InspIrEs
ELLE 4
BIggEst fashIon tItLE In thE worLd
ELLE 5
ediTions worldwide
women worldwide read elle every monTh
worldwide monThly circulaTion
44
21 000 000
6 600 000
Lagardère advertizing 2011 data
ELLE 6
BIggEst fashIon tItLE In ukraInE
elle ToTal audience in ukraine
regular audience in ukraine
biggesT circulaTion among fashion magazines
leader in adverTising pages among fashion female TiTles in 2011
1 401 000
320 000
80 000
957
Comcon 2011 data
ELLE 8
ELLE 9
advErtIsIng EffICIEnt tItLE
Cosmopolitan
elle22%
elle
957
Cosmopolitan16%
Marie Claire13%
704
552 516485 483
359
231
MarieClaire
Nataly
Nataly13%
Harper̀ s Bazaar11%
Harper̀ sBazaar
Zhenskiy Zhurnal11%
Zhenskiy Zhurnal
L̀ Officiel8%
L̀ Officiel
Pink6%
Pink
The largesT adverTising volume among fashion magazines 2011
adverTising pages volume in fashion magazines 2011
ELLE 10
ELLE 11
advErtIsIng
TerriTory of world famous, premium brands
BEauty armani, Biotherm, Burberry, Calvin klein, Cerruti, Chanel, Clarins, Clinique, dolce & gabbana, dior, Estée Lauder, fendi, givenchy, gucci, guerlain, kérastase, Lancôme, Loewe, nina ricci, prada, paco rabanne, salvatore ferragamo, serge Lutens, shiseido, valentino, versace, ysL.
fashIon Burberry, Bally, Calvin klein, Chanel, Chloé, Cerruti, dior, dolce & gabbana, Escada, ferré, gucci, hugo Boss, kenzo, Le silla, Loro piana, Louis vuitton, max mara, prada, salvatore ferragamo, trussardi, valentino, ysL.
watCh & JEwELry audemars piguet, Baume & mercier, Boucheron, Breguet, Bucherer, Bvlgari, Carrera y Carrera, Cartier, Chanel, Chopard, damiani, gavello, girard-perregaux, graff, Jacob & Co, Jaeger-LeCoultre, korloff, mikimoto, montblanc, piaget, pierre kunz, pomellato, roger dubuis, theo fennell, tiffany & Co., ulysse nardin, van Cleef & arpels.
auto ford, Lexus, mazda, mercedes, porsche, range rover, volvo.
Fashion47% Fashion
40%
Other9%
Other10%
Jewelry15%
Jewelry20%
Beauty29%
Beauty30%
elle global
global luXury environmenT: The lisT of adverTisers
elle ukraine
ChernovtsY
1,29
lutsk
1,19
uZhGoroD0,87
Ivano-Frankovsk
0,98
lvov
4,44ternopol
1,13
khmelnYtskY
1,3
rovno
0,91
ChernovtsY
1,29
vInnItsa
0,68
Dnepropetrovsk
10,27 Donetsk
6,91
ZhItomIr
0,53
ZaporoZhYe
3,45
kIev
34,79
kIrovoGraD
0,62
luGansk
2,78
nIkolaYev
1,66oDessa
8,1
poltava
1,88
sumY
0,5
ternopol
1,13
kharkov
6,56
kherson
1,58
khmelnYtskY
1,3CherkassY
1,16
ChernIGov
0,73
autonomousrepublIC CrImea
15,38
rovno
0,91
ELLE 13
ELLE has a distribution network throughout ukraine.
map
Diana Pernet and Sonya Zabouga at ELLE VIP CLUB Fashion
Olga Alionova and Zinaida Likhacheva at ELLE VIP CLUB Dinner
The cup designed by Stephen Webster exclusively for ELLE Style Awards
Exclusive limited edition of elegant jewelry pendants for ELLE VIP CLUB members, designed in cooperation with ELLE Ukraine team
DJ Alex Guesta, special guest of the anniversary parties
ELLE team
Guest editors of anniversary issue Domenico Dolce and Stefano Gabbana
Irina Danilevskaya and Sonya Zabouga
ELLE 15
Leigh Lezark, guest star of anniversary party in Kiev
ouTdoor adverTising
Tv
radio
press
inTerneT
•
•
•
•
•
evenTs sponsorship
eXhibiTions
supporT for ukrainian fashion week
elle sTyle awards
elle vip club
elle shopping nighT
•
•
•
•
•
•
promotEs fashIon In ukraInE
Vera Brezhneva, winner of ELLE Style Awards in the “Actress” nomination
ELLE is always advertised through:
ELLE 16
rEadEr
fashion conscious
open minded
curious
eclecTic
smarT
well educaTed
spiriTed
•
•
•
•
•
•
•
ELLE reader leads an active lifestyle
audIEnCE
ELLE 19
upscale fashion magazine
ELLE 1401 51,4 31,5 55,4
marie Claire 515 43,5 31,5 60,4
L’officiel 500 53,5* 42,1* 54,9*
harper's Bazaar nd nd nd nd
Cum
ulativ
e au
dien
ce, th
ousa
nds
hig
h pe
rsona
l inco
me
(%)
activ
e (re
gula
rly a
ttend
sth
eatre
s, cin
emas
, con
certs
,nig
ht c
lubs,
gale
ries)
(%)
parti
cula
rly in
tere
sted
in re
ading
abo
ut fa
shio
n, c
loth
ing,
cosm
etic
s, pe
rfum
erie
(%)
sourse: Comcon 2011* indicative data
EdItorIaL ContEnt
fashion
beauTy
feaTures
celebriTies
oTher
44%
23%
18%
10%
5%
fashIon
ELLE 23
ELLE decodes the fashion trends to inspire women to be stylish in their own personal way. ELLE fashion offers a well balanced selection of:
ELLE’s fashion director - natalya osadchaya
inspires
miX & maTch (luXury & high sTreeT sTyles)
inTernaTional and ukrainian designers
celebriTies in model roles
besT ukrainian and worldwide famous phoTographers
•
•
•
•
BEauty
ELLE 25
helps women to open their potential.
the professional guide to the latest developments in beauty, health and wellness.
Beauty and health Editor ELLE – marianna partevyan
ELLE STRENGTHS
•
•
•
•
•
•
reliabiliTy
eXperTise
eXclusive sTories
objecTive analysis
beauTy-eXperience of The acTual women
pracTical advice
ELLE 26
MiNi-pRoducTS oN THE covER BookLET iNSERTioN
SacHETSpEciaL iNSERTS
SpEciaL SuppLEMENTSTiLL LifE
spECIaL advErtIsIng proJECts
ELLE 27
iNSidE GaTEfoLd pHoTo SHooTiNG
coLLaGE/iLLuSTRaTioN
SpEciaL SuppLEMENT
creaTive approach
cooperaTion of sTrong brands
cooperaTion wiTh professional Team
visual conTrasT
•
•
•
•
ELLE 28
ELLE 29
ratE Card
1/1 page .......................................................................................................................................................................................€ 7 150double page spread ..............................................................................................................................................................€ 13 0001/2 page...................................................................................................................................................................................... € 5 4001/3 page.......................................................................................................................................................................................€ 4 700opening gatefold...................................................................................................................................................................€ 23 900first spread .................................................................................................................................................................................€ 23 300second spread .........................................................................................................................................................................€ 22 700third spread ............................................................................................................................................................................... € 21 950fourth spread .............................................................................................................................................................................€ 21 400fifth-tenth spreads ................................................................................................................................................................... € 20 800spread till «ELLE style» ............................................................................................................................................................ € 20 300spread till «first Look» ............................................................................................................................................................. € 20 000single page facing table of contents .................................................................................................................................€ 11 300single page facing ‘musthave’/ editor’s letter/ ‘letters’ ................................................................................................€ 10 700single page in «elle style» .....................................................................................................................................................€ 10 000page in 1/4 of edition ............................................................................................................................................................... € 9 500right hand page in 1/3 of edition ........................................................................................................................................€ 9 000double page spread in 1/3 of edition .............................................................................................................................€ 14 500Inside back cover .....................................................................................................................................................................€ 11 300Back cover .................................................................................................................................................................................€ 18 900
tILL «BEauty»first spread till «Beauty» ...........................................................................................................................................................€20 000second spread till «Beauty». ................................................................................................................................................. €19 400single left page opening till «BEauty»................................................................................................................................ €7 000special placement ...............................................................................................................................................................................+5%guaranteed right hand page ................................................................................................................................................. €7 400
taxes are not included.*Euro at the rate of national Bank of ukraine at the moment of of invoice issuance.
gatefold and scented strip upon request. please see our calendar for bookingand cancelation dates and material deadlines.
ELLE 30
ELLE 31
produCtIon dEadLInEs
IssuE BookIng/CanCELLatIon dEadLInE
ad matErIaLs dEadLInE on saLE datE
January 2012 №128 10 november 15 november 18—20 december
february 2012 №129 10 december 15 december 18—20 January
march 2012 №130 10 January 15 January 18—20 february
april 2012 №131 10 february 15 february 18—20 march
may 2012 №132 10 march 15 march 18—20 april
June 2012 №133 10 april 15 april 18—20 may
July 2012 №134 10 may 15 may 18—20 June
august 2012 №135 10 June 15 June 18—20 July
september 2012 №136 10 July 15 July 18—20 august
october 2012 №137 10 august 15 august 18—20 september
november 2012 №138 10 september 15 september 18—20 october
december 2012 №139 10 october 15 october 18—20 november
puBLiSHiNG HouSE «HEaRST SHkuLEv ukRaiNE»,146, Zhylianskaya str., 3rd floor, kiev, tel. (044) 496 1592
advertising department: tel. (044) 496 1595
ContaCts
general director sErgEI [email protected]
Editor-in-Chief sonya [email protected]
advertising sales director nataLIya [email protected]
head of advertising department oLga [email protected]
advertising sales manager nonna [email protected]
advertising sales manager oLga [email protected]
marketing director anna [email protected]
Brand manager oLga [email protected]
pr manager IrIna [email protected]
