Internet leaders-dinner-fuelling-digital-success-mixing-digital-dave chaffey smart-insights
Mixing digital
-
Upload
mixingdigital -
Category
Sports
-
view
292 -
download
4
description
Transcript of Mixing digital
![Page 1: Mixing digital](https://reader034.fdocuments.in/reader034/viewer/2022051012/54556767af79590b088b48a3/html5/thumbnails/1.jpg)
![Page 2: Mixing digital](https://reader034.fdocuments.in/reader034/viewer/2022051012/54556767af79590b088b48a3/html5/thumbnails/2.jpg)
What is Pinterest
• Launched in 2010• Pin board style social image sharing tool• Manage theme based collections of images• Re-pin images you like• Click through to the website that is housing the image• Follow, comment, tag and re-pin images
![Page 3: Mixing digital](https://reader034.fdocuments.in/reader034/viewer/2022051012/54556767af79590b088b48a3/html5/thumbnails/3.jpg)
Example of a user account
![Page 4: Mixing digital](https://reader034.fdocuments.in/reader034/viewer/2022051012/54556767af79590b088b48a3/html5/thumbnails/4.jpg)
Pinterest stats
20% of Facebookers are on Pinterest daily
![Page 5: Mixing digital](https://reader034.fdocuments.in/reader034/viewer/2022051012/54556767af79590b088b48a3/html5/thumbnails/5.jpg)
Pinterest stats
![Page 6: Mixing digital](https://reader034.fdocuments.in/reader034/viewer/2022051012/54556767af79590b088b48a3/html5/thumbnails/6.jpg)
Brand example
• Brand – Honda• Requirements – To launch the official Honda board and to use
a visual element to market their cars• Campaign – Honda Pintermission• Objective – Get people to take a 24 hour break from Pinterest
![Page 7: Mixing digital](https://reader034.fdocuments.in/reader034/viewer/2022051012/54556767af79590b088b48a3/html5/thumbnails/7.jpg)
Honda
![Page 8: Mixing digital](https://reader034.fdocuments.in/reader034/viewer/2022051012/54556767af79590b088b48a3/html5/thumbnails/8.jpg)
Pintermission
![Page 9: Mixing digital](https://reader034.fdocuments.in/reader034/viewer/2022051012/54556767af79590b088b48a3/html5/thumbnails/9.jpg)
Pintermission
![Page 10: Mixing digital](https://reader034.fdocuments.in/reader034/viewer/2022051012/54556767af79590b088b48a3/html5/thumbnails/10.jpg)
Conclusion
• The level of adoption means that it will become one of the main stream players comfortably sitting among the social platform elite.
• It takes minutes to set up and you can still be considered to be an early adopter
• No invitation required any more• Should be considered for any marketing campaign