Mission Statement:Royal LePage Canada

To be recognized as Canada’s leading Real Estate Franchisor for market share, broker and agent productivity, technology applications, marketing and broker profitability. To be

further recognized as the change agent in the Canadian Real Estate Franchise Industry that

attracts the highest quality franchisees and sales associates to our brand.

Our History

•Albert Edward “Eddie” LePage was born in Prince Edward Island in 1887

•After his family moved to Toronto, Eddie opened his real estate company in 1913

•The company was named A.E.LePage

An Innovative Marketer

•Eddie built his company on innovative ideas and a strong vision for the future

•He was the first Realtor to use newspaper advertising, above is a copy of his first ad placed in the Toronto Telegram

•This ad resulted in 57 inquiries the first day

“Besides a flourishing company, he left behind a reputation for integrity, honesty and his strong belief that a Realtor’s main purpose is to sell service more than to sell property.”

Who we are today…..

•91 years brokerage experience

•Canadian owned

•In 1984 A.E.LePage merged with Royal Trust

•In 1987 Royal LePage became a subsidiary Brascan Financial Corporation. Brascan Financial Corporation is a financial services company that provides asset management and merchant banking services.

•During the mid 1990’s Royal LePage introduced a franchise opportunity for independent real estate brokerages. What started out as a referral network has grown into a nationwide franchise network of leading brokerages.

•Unlike its competitors, RLP is a dual distributor, Royal LePage is the largest owner/operator of a real estate brokerage in Canada (corporately owned offices in Toronto, 750 Realtors)

•2003-Royal LePage Franchise Services Fund

•Full service organization with world-wide affiliations (RELO, Realty Alliance and the Vision Group)

Royal LePage Locations

RLP has over 550 locations from St.John’s to Victoria.

Source: RLP-DCS June 2004, all other brand counts are from agent searches conducted on their websites and are approximate.

12,600

10,500

7500

5200

3400

2700

1400

600

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

Re/Max Royal LePage Sutton Century 21 Coldwell Banker Homelife Prudential Realty Executives

National Brand PopulationNational Brand PopulationJune 2004June 2004

Source: Brand Websites & Press ReleasesSource: Brand Websites & Press Releases

RLP Population Across Canada

0

1000

2000

3000

4000

5000

6000

ON BC QC AB NB MB NS SK NF PE NT

Referrals & Relocations

Corporate Relocations• Dominant leader in the Canadian Corporate Relocation Business

• Over 450 corporate clients

International Referrals • Royal LePage is the exclusive Canadian affiliate of RELO in the US (90,000 sales associates and 4000 offices in RELO network)

Referrals• office to office referrals, unlimited referral opportunities

Royal LePage offers its associates access to a Canadian, International and Corporate Referral Network.

• 79% of Canadians feel it is important for their agent to be informed of all the latest applications of technology as it relates to real estate sales and purchases.

• When researching the purchase or sale of a home, Canadians cite the Internet 46% followed by newspapers at 32% as their preferred source of information.

The Canadian Internet Consumer

Source: Royal LePage National Home Attitude Poll, conducted by Ipsos Reid, January 2002

96% of all Realtor’s said that the Internet is *essential* to their business.

(2004 realtor tech survey)

www.royallepage.ca

•Launched in 1995

•User friendly•40,000 plus active listings

•All listings are uploaded onto the site by you or your office

•The site is extensively advertised and promoted by the network.

•Find a listing within 3 clicks of the mouse

•Email the listing to a friend

•Locate community shops and services nearby

•Print a flyer

•Access a mortgage calculator

•The listing Realtors contact info and photo is always highlighted first

•And much more!

1.

2.

3.

RoyalLePage.ca is easy to navigate!

On www.royallepage.ca you can add multiple photos for each listing.

Interior photos help demonstrate the full value of a property.

www.royallepage.ca-Mapping

All Royal LePage listings

are automatically mapped and

feature neighbourhood

points of interest

surrounding each listing.

www.royallepage.ca- Slide Show

The Slide Show function allows clients to view very professional photo presentations complete with animation text and photos that will help Realtors

showcase their properties. Clients can view it by clicking on the “View slide show” button.

Other features of www.royallepage.ca

•Open House section•Recreational Property section

•Farm and rural property section•Direct URL

•Real Estate Tracker

www.royallepage.ca- Page Me

The E-Pager function enables clients to directly contact the RLP sales associate on their text-enabled cell phone or pager. This is done when the client clicks on the button.

RLP Intranet

RLP Brokers and Salespeople have personalized

passwords to the Intranet Site.

RLP Intranet

We invite you to be our guest in the Royal LePage Intranet site. Just go to www.royallepage.ca, on the left hand side of the screen look for the button that says RLP Intranet. Click on that button anda screen will open and ask you for your username and password.

Royal LePage Tech Tools

Feature Sheets:•Created from the listing data entered into royallepage.ca•Printable and emailable•Numerous templates to choose from

Royal LePage Tech Tools

• Downloadable and customizable listing presentations. We want to help you make a great impression on your listing appointments. With a professional and personalized listing presentation that will show the seller’s that you are the right agent for the job

Royal LePage Tech Tools-Tracking Reports

•Monthly Email newsletters to send out to Realtor's database

•Downloadable Realtor referral directory

•Email Distribution lists

•Free RLP Office Web Site

•Link to personal agent/office web sites from www.royallepage.ca (if website not hosted by RLP)

Royal LePage Tech Tools

Create Your Own RLP Website

Realtors can create their own website in less than an hour for

$99:• Editable at any time by

the Realtor• Automatically includes

and keeps the Realtors active listings

up to date• Choose to have a

“featured” listing• Link to up to 10 other

Internet sites• Link to Buyer, Seller, Moving, Mortgage and School Info that has

already been created

Automatically links to eachof your listings, your name under

“Realtor” search & gives you a personal website

address to advertise

The Royal List

•Get a Free @royallepage.ca email address that forwards to your own email account.

•Great for marketing & brand recognition

•Order online in the RLP IntranetAll agents and brokers who have an @royallepage.ca email address receive a monthly TSS Tech Tips newsletter, up to date

information on new RLP tools, etc.

RLP Web Mail

•RLP Web Mail, gives you the ability to access your @royallepage.ca email from any computer with internet access

On Line Training:Royal LePage University

•Take courses in Microsoft, negotiations, customer service, web marketing, finance & accounting online. You and your agents would have unlimited access to the Microsoft Office courses.

•Partnership with a continuing education provider to offer CE courses approved for several provinces throughout Canada.

24 New Courses24 New Courses 9 Available in French

• 1.Microsoft Excel 2002 Fundamentals

• 2.Microsoft Excel 2002 Proficient User

• 3.Outlook 2002 Fundamentals

• 4.Outlook 2002 Proficient User

• 5.PowerPoint 2002 Proficient User

• 6.PowerPoint 2002 Expert user

• 7.MS Windows XP User Fundamentals

• 8.MS Word 2002 Fundamentals

• 9.MS Word 2002 Proficient User

• 10.E-mail Etiquette - Using email to Communicate Successfully

• 11.Self Development: Developing Rapport Through Communication

• 12.Self Development: Motivating Yourself to Perform

• 13.Professional Selling Over the Phone: Closing a Sale

• 14.Professional Selling Over the Phone: Preparation and Strategies

• 15.Professional Selling Over the Phone: Prospecting

• 16.Microsoft Excel 2002 Utilisation de base

• 17.Microsoft Excel 2002 Utilisation courante

• 18.Outlook 2002 Utilisation de base

• 19.Outlook 2002 Utilisation courante

• 20.PowerPoint 2002 Utilisation courante

• 21.PowerPoint 2002 Utilisation avancee

• 22.MS Windows XP Utilisation de base

• 23.MS Word 2002 Utilisation de base

• 24.MS Word 2002 Utilisation courante

Computer Training:•You will receive personalized one-on-one training from the Royal LePage Training and Support Team

•Topics include the following:

•Introduction to www.royallepage.ca and the Intranet

•E-Marketing Your Listings

•E-Marketing Yourself

•Feature a Listing with the Latest Tools

•Your Listings with Digital Photos

•Marketing Corner

•Royal LePage University

Real Estate Sales Training

• Provincial locations across Canada (2-3 times per year)

• Cost of $169 plus tax per agent

Agenda

Day One: Working with Sellers•What is the Competitive Edge?•90 Years of Royal LePage•Sources of Business•Fastest Ways to Build Your Listing Inventory•Your “Royal” Club•For Sale By Owner•Telephone Prospecting•4 Step Listing Appointment•The Royal LePage Listing Presentation•Handling Objections•Marketing Your New Listing to Sell•Ad Writing that Sells•Open Houses

Day Two: Working with Buyers•Current Reality of the Real Estate Industry•Why do homebuyers shop online?•Working with the online buyer•Email: The Realtors new Communication Tool•Handling the Inquiry•Effective Showing•Negotiating Tips•Follow up for More Sales•Communication: The Key to Success•Understanding Personalities•Goal Setting to Reach Peak Performance

The Competitive Edge 2004 participation will include:

•Manual•Certificate of completion•Logo for use on business cards and promotional material•Competitive Edge E-Newsletter•Chance to win a Royal LePage Website•3 Teleconference calls profiling new ideas and best practices•2004 Class Reunion at the National Sales Conference

Here's the place to manage your office roster, do your online reporting and use the Royal LePage Recruiting and Retention System. You can also find Human Resources information, and how to contact Royal LePage Canada.

Broker Admin

Broker ServicesProvincial Broker/Manager Meetings

•a high level national and industry focus

•2 times a year

                               

Broker Recruiting                                www.royallepage.ca/careers

Broker Recruiting

Recruiting Peer Groups Recruiting Peer Groups & Conference Calls& Conference Calls

•Facilitate recruiting peer groups of brokers running similar sized offices who would have a monthly meeting monthly via phone to share best practices, successes, targets, goals, etc.

•Keeps brokers of similar size together

•Provide a support system for RLP brokers to hold one another accountable

Royal LePage maintains its position as the most quoted Canadian real estate company!

2003 Results – Based on Print Impressions

Share of Media Voice

49%

41%

10%

Royal LePage Re/Max Century 21

2004 Spring Television Campaign

•Closed captioning on CTV and CBC•American Idol, Tue 8-9p

· American Idol, Wed 830-9p· CSI Miami, Mon 10-11p

· The West Wing, Wed 9-10p· W-Five, Sat 7-8p

· Law & Order SVU, Sat 10-11p· Law & Order CI, Sun 9-10p· Canada AM, M-F 630-9a

· CTV News, M-Su 11-1130p· Rick Mercer Show, Mon 8-830p

· The National, M-F 10-11p · Canada Now, M-F 6-7p

RLP Media & Communications

Introducing, the Royal LePage Homebuyer’s

Survey…

We are the only Canadian real estate company

gathering and publishing information on the

attitudes and actions of the Canadian home

buyers.

RLP Media & Communications

•REM Advertisement

National Awards Program

•National Chairman’s Club (Top 1%)

•Award of Excellence (President’s Gold 5 out of 7 years)

•Director’s Platinum (Top 5%)

• President’s Gold (Top 10%)

• Master Sales (Top 20%)

• Sales Achievement (Top 25%)

Your Realtors previous year’s production will be carried

forward and make them eligible for the appropriate Royal

LePage Award designation from day one!.

Royal LePage E-Store

                               

National Sales Conference

Brokers Conference                                                                                                                   

                                                                            

                                                                            

                                                                            

                                     

                                     

                                     

Community Involvement

•National program with a focus on providing assistance to shelters for women, children and men in crisis.

•All money raised by your local office stays in your community!

We’re A Company on the Move

Today, Royal LePage is the fastest growing real estate Franchisor in Canada.

Royal LePage is the technology leader in the North American real estate industry.

The Royal LePage The Royal LePage SystemSystem

•Initial franchise fee of $10,000 per location

•Royalty fees:A flat fee of $100.00 per month per sales associate, plus 1% of Gross Revenues earned, payable monthly on a closed and collected basis. A $2500 per calendar year cap will apply to each sales associate.(Available to qualifying brokerages)

•Technology Training and Enhancement Broker will pay $20.00 per month per sales associate for technology training and support.

• Term: 10 year standard Royal LePage franchise agreement.

1) Setting the Standard- A complete guide on registering or changing business/trade name, RLP graphics and information about RLP.

2) The Royal LePage Broker Guide- A tool to guide you through the preparation stage towards your announcement to your team and community.

3) The Royal LePage Intranet Business Builder- An area on the RLP Intranet site which details all RLP products/services and programs.

4) Announcement Package- Sample communication tools such as ad mat, press release, customer letter, etc. in preparation for your announcement to your team and community.

5) Support- Professional quality services from each member of the RLP group in your endeavor to purchasing, announcing and maintaining your own RLP franchise.

6) Announcement Day Orientation- A full presentation to your Realtors outlining the products and services they now have access to as Royal LePage Realtors.

7) Launch Kit- Materials and promotional items to get you started as Royal LePage. Includes stationary, envelopes, Buyers Guides, Sellers Guides, Presentation Folders, note cards, etc.

8) Agent Welcome Kit- Personalized portfolio, welcome letter, name badge, and lapel pin

9) Manager, Broker Services (Nelia Carreiro) to assist you in organizing for the announcement.

How Royal LePage Supports Conversions

Your Royal LePage Canada Team

Royal LePage LocationsIn Ontario

Broker/Manager Company City Prov Broker/Manager Company City Prov

Royal LePage M. JEAN CAMERON R.E. ALEXANDRIA ON Bonnie BrubacherRoyal LePage ELMIRA REAL ESTATE SERVICES LTD. ELMIRA ON

Brent Bailey Royal LePage COMPLETE REALTY ALLISTON ON Royal LePage GRAND LOCATIONS R.E. ELORA ONJonathan Ralph Royal LePage GALE REAL ESTATE ALMONTE ON Royal LePage RCR REALTY ELORA ONDon Inglehart, John Iannuzzi Royal LePage STATE REALTY Ancaster ON Royal LePage RCR REALTY ELORA ONTerry Stavenow Royal LePage GALE REAL ESTATE ARNPRIOR ON Lee Peters Royal LePage Lee Peters Real Estate ESPANOLA ON

Sharon Enright Royal LePage S.A. ENRIGHT REAL ESTATE ARNPRIOR ON Royal LePage BINDER REAL ESTATE ESSEX ONRoyal LePage GRAND LOCATIONS R.E. ARTHUR ON Carolyn Curtis Royal LePage Real Estate Services Ltd. ETOBICOKE ONRoyal LePage RCR REALTY ARTHUR ON John DiMichele Royal LePage Real Estate Services Ltd. ETOBICOKE ON

Susan Craw ford Royal LePage YOUR COMMUNITY REALTY AURORA ON Royal LePage FRANK REAL ESTATE FENELON FALLS ONMark Hulst Royal LePage Results Realty AYLMER ON Iris Smith Royal LePage GRAND LOCATIONS R.E. FERGUS ON

Royal LePage LAKES OF MUSKOKA BALA ON Andrew Wildeboer Royal LePage RCR REALTY FERGUS ONBarbara Stranks, Dino Melchior, Larry DeWilde

Royal LePage FIRST CONTACT REALTY LTD. BARRIE ON Royal LePage RCR REALTY FLESHERTON ON

Barbara Stranks, Larry DeWilde

Royal LePage FIRST CONTACT REALTY LTD. BARRIE ON Brad Johnstone Royal LePage Niagara Real Estate Centre FONTHILL ON

Gerry Belisle Royal LePage GALE REAL ESTATE BARRYS BAY ONJohn C. Rogan, Pierre de Varennes Royal LePage Real Estate Services Ltd. GLOUCESTER ON

Royal LePage LAKES OF MUSKOKA BAYSVILLE ON Royal LePage TRILAND REALTY GRAND BEND ONMark Rashotte Royal LePage PROALLIANCE REALTY BELLEVILLE ON Royal LePage TRILAND REALTY GRAND BEND ON

Royal LePage Peifer Realty BLENHEIM ON Royal LePage LAKES OF MUSKOKA GRAVENHURST ON

Royal LePage REALTY NORTH INC. BLIND RIVER ONBrad Johnstone, Wilf Wallace Royal LePage Niagara Real Estate Centre Grimsby ON

Norma Long Royal LePage FRANK REAL ESTATE BOBCAYGEON ONDebbie Gamble, Robb Atkinson Royal LePage VANTAGE REALTY GUELPH ON

Al Orlando, Bill Wildeboer Royal LePage RCR REALTY BOLTON ON Anthony vanLieshout Royal LePage VANLIESHOUT REALTY LTD. HALIBURTON ONJoe Jeronimo Royal LePage FRANK REAL ESTATE BOWMANVILLE ON Don Inglehart, John Iannuzzi Royal LePage STATE REALTY Hamilton ON

Royal LePage Signature Realty BOWMANVILLE ON Pierre de Varennes Royal LePage Real Estate Services Ltd. HAWKESBURY ONJim Henderson, John O'Rourke Royal LePage LAKES OF MUSKOKA BRACEBRIDGE ON Charles Morrison

Royal LePage TOWN & COUNTRY REALTY SPECIALISTS INC. HONEY HARBOUR ON

RON ROUSE Royal LePage Real Estate Services Ltd. BRAMPTON ON Royal LePage LAKES OF MUSKOKA HUNTSVILLE ONRoyal LePage Real Estate Services Ltd. BRAMPTON ON Bob Eaton Royal LePage LANDCO REALTY INGERSOLL ON

Danny DeDominicis Royal LePage ACTION REALTY BRANTFORD ON Peggy McCallum Royal LePage Real Estate Services Ltd. KANATA ON

Charles MorrisonRoyal LePage TOWN & COUNTRY REALTY SPECIALISTS INC. BRECHIN ON Wally Johnston Royal LePage GALE REAL ESTATE KANATA ONRoyal LePage FRANK REAL ESTATE BRIDGENORTH ON Royal LePage FRANK REAL ESTATE KEENE ON

Mary Ann Keary Royal LePage RIVEREDGE REALTY LTD. BROCKVILLE ON Sheila Pratt Royal LePage GALE REAL ESTATE KEMPTVILLE ONRoyal LePage FRANK REAL ESTATE BUCKHORN ON Mike Palmer Royal LePage Exchange Realty Co. KINCARDINE ON

Duncan Mcleod Royal LePage Real Estate Services Ltd. BURLINGTON ON David MacKenzie Royal LePage KINCARDINE REAL ESTATE KINCARDINE ONRebecca Ryder Royal LePage Real Estate Services Ltd. BURLINGTON ON Royal LePage RCR REALTY KING CITY ONBruce MacDonald, Ronald How den

Royal LePage G. BRUCE MACDONALD REAL ESTATE Caledonia ON Royal LePage PROALLIANCE REALTY KINGSTON ON

Angela Asadoorian, Drew Martin, Gary Quinton

Royal LePage CROWN REALTY SERVICES INC. CAMBRIDGE ON Robert Armer Royal LePage PROALLIANCE REALTY KINGSTON ONRoyal LePage PROALLIANCE REALTY CAMPBELLFORD ON Dieter Wolle Royal LePage WOLLE REALTY KITCHENER ON

Ralph Shaw Royal LePage EXPLORER R.E. CARLETON PLACE ON Royal LePage M. JEAN CAMERON R.E. LANCASTER ONChristine Mitchell Royal LePage Peifer Realty CHATHAM ON Royal LePage BINDER REAL ESTATE LEAMINGTON ON

Royal LePage RCR REALTY CHELTENHAM ON Royal LePage YOUR COMMUNITY REALTY LINDSAY ON

Royal LePage PROALLIANCE REALTY COBOURG ON John WhyteRoyal LePage KAWARTHA LAKES REALTY LINDSAY ON

Charles MorrisonRoyal LePage TOWN & COUNTRY REALTY SPECIALISTS INC. COLDWATER ON Royal LePage REALTY NORTH INC. LITTLE CURRENT ON

Vel IvardiRoyal LePage ALL REAL ESTATE SERVICES LTD. COLLINGWOOD ON

Peter Hoffman, Robert Breuer Royal LePage TRILAND REALTY LONDON ON

John A. (Sandy) Cameron Royal LePage M. JEAN CAMERON R.E. CORNWALL ON Royal LePage LANDCO REALTY LONDON ON

Royal LePage GALE REAL ESTATE DOUGLAS ON Bob Eaton, Mary Weisgerber Royal LePage LANDCO REALTY LONDON ON

Royal LePage RCR REALTY DUNDALK ONPeter Hoffman, Robert Breuer Royal LePage TRILAND REALTY LONDON ON

Brad Johnstone, Wilf Wallace Royal LePage Niagara Real Estate Centre DUNNVILLE ON Rita MacDonald Royal LePage Real Estate Services Ltd. MANOTICK ON

Royal LePage RCR REALTY DURHAM ON Gail Buchanan Royal LePage GALE REAL ESTATE MANOTICK ON

Royal LePage REALTY NORTH INC. ELLIOT LAKE ON Karen Gerrard Royal LePage YOUR COMMUNITY REALTY MARKHAM ONJeff Nelles, Mark Rashotte Royal LePage PROALLIANCE REALTY MARMORA ON