Get more from your existing customers

Leveraging information hidden in Big Data

by using Predictive Analytics @futurelytics

E-commerce Challenges

How to increase revenue?

How to find new customers?

How to prolong retention?

Cancel

contract! I am new

here

Awesome

service

Customers are not equal

Getting a new customer costs 5x more than keeping an existing one

Customer Lifetime Value

• Revenue

• Retention

• Satisfaction

• Cost of acquisition

• Maintenance costs

Understand your customers and their needs

Advanced

segmentation

Predictive

customer

scoring

Look a like

modeling

Campaign

automation

Revenue

Reach

Retention

A/B Testing

How to find new customers

How to sell more

How to keep one-time buyers

Customers segmentation

• Demographics

• Geography

• Products

• Industry/vertical

• Model-based

Segmentation model’s lift

Creating a good segmentation model

• Market expertise

• Customers’ profiles data

• Customer’s behavior data

• PhD. in data mining / statistics

Behavioral Segmentation Principle

• Market expertise

• Customers’ profiles data

• Transactional data

• PhD. in data mining / statistics

Model

Predictive modeling

Up-sell

Today’s special combo

Re-engagement

Hey Player!

Your friend Mirek didn’t show-

up in the game for a long time.

Chase him, get him back on-

board and receive 6850 Gold!

Acquisition of paying customers

Look-a-like modeling for PPC campaigns

Data magicians

10 people

15+ years of Enterprise Analytics Experience

- Business Intelligence

- Predictive & Advanced Analytics

@futurelytics

650k EUR total

funding from:

Index Ventures

Credo Ventures

Kima Ventrues

Rob Keve

Seedcamp

Customers

@futurelytics

Contact

info@futurelytics.com

@futurelytics

www.futurelytics.com

We believe that every customer has a story.

So make the most of it.

We’ll be happy to hear from you

Futurelytics Inc.

angel.co/futurelytics