MINOTTI LOS ANGELES NOVEMBER 3-6, 2016...Audience Profile: Trade 36% Consumer 58% Press & Others 6%...
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NOVEMBER 3-6, 2016 The Barker Hangar, Santa Monica, CA MINOTTI LOS ANGELES The West Coast’s Premier Design Event
Transcript of MINOTTI LOS ANGELES NOVEMBER 3-6, 2016...Audience Profile: Trade 36% Consumer 58% Press & Others 6%...
NOVEMBER 3-6, 2016The Barker Hangar, Santa Monica, CA
MINOTTI LOS ANGELES
The West Coast’s Premier Design Event
WestEdge is a four-day event that offers the best in modern design
in an environment created to engage, entertain and inspire. The curated
fair features leading and emerging, domestic and international, design
brands serving the interior design trade and affluent homeowners. In
addition, a full series of educational programs, press events, networking
receptions, special events and charity happenings round out the offerings
over from Thursday-Sunday.
9,600+ attendees
150+ exhibiting brands
60+ presenting speakers
35+ industry associations
26+ media partners
Home to internationally renowned museums, leading design schools,
hundreds of manufacturing brands, a prodigious number of leading
architecture and design firms, and a booming real estate and development
renaissance, Southern California serves as the perfect backdrop to
celebrate progressive, contemporary design.
For a list of 2015 participants, please CLICK HERE.
PHLOEM STUDIO
OVERVIEW
DEMOGRAPHICS
Audience Profile:
Trade 36%
Consumer 58%
Press & Others 6%
68% HHI $100K+; 1 in 4 is $250K+
56% Female, 44% Male
48% 41-60, key demo for home renovation and re-decorating
81% own their home and 37% own multiple homes
82% involved with a current or upcoming design project
Product categories of greatest interest:
77% Furniture
55% Lighting
44% Kitchen
41% Bath
38% Outdoor Furnishings
Attendee feedback:
92% Attendees rated the fair as good or excellent
88% Attendees rated the venue as good or excellent
84% Attendees will likely or definitely attend the fair in 2016
We were thrilled to be part of WestEdge Design Fair in Santa Monica, an exhibition of design-forward brands, artisans and
manufacturers from across the globe. A self-diagnosed design nerds, we were equally excited to scope out our neighboring
booths for new finds – and we were not disappointed!
Samantha Snowden, The Shade Store
WestEdge is the most inspiring and important trade show we have here in Los Angeles. This curated
show brings together new, luxurious, and important designers, artists, independent and local
manufacturers and visionaries. It is here that you will get up close and personal with key trendsetters
and innovators making a difference in the world of design. It’s a must-see each year and an honor to
align myself with the WestEdge team on every level!
Laura Schwartz
ASID Los Angeles Chapter President 2015-2016
CEO & Founder, Four Point Design + Construction, Inc.
THE BUZZ
What an embarrassment of riches! We are so grateful for the wonderful attention we received at the WestEdge Design Fair
this past weekend. It was a tremendous show and we’re so happy to have met all the wonderful design enthusiasts who
stopped by our booth to say hello and ask about our sustainable, California-made furniture, lighting and art.
Anna Pavao-Zinn, blankblank
Thank you for EVERYTHING related to WestEdge. I thought it was utterly wonderful.
Regina Connell, Heath Ceramics and Handful of Salt
The West Hollywood Design District’s experience at WestEdge Design Fair was exceptional. Our co-op space showcased
nine businesses from the district and each had opportunities to interact with the high-caliber attendees WestEdge draws
each year. We were thrilled to have participated last year and will certainly attempt to outdo ourselves at WestEdge 2016!
Ryan Farber, West Hollywood Design District
OPENING NIGHT PARTY
A CELEBRATION OF DESIGNWestEdge kicks off with a floor-wide, opening night party drawing
the who’s who of the design community, business leaders,
celebrities and design aficionados. Our 2016 opening night will
benefit the Ronald McDonald House of Los Angeles, and welcome
nearly 1,200 guests for signature cocktails, passed hors d’oeuvres
and the chance to preview the best in interior design.
Outreach includes a comprehensive campaign through national and regional print and digital advertising outlets, plus
exposure through the websites and newsletters of 65+ media, industry and cultural partners, and sponsors. The 2015
campaign garnered over 300 million media impressions with partners’ branding featured throughout.
MARKETING & PROMOTIONAL PARTNERS
MARKETING & PROMOTIONAL PARTNERS (CONTINUED)
A national advertising campaign targets both the design trade and affluent consumers, and generates nearly 90 million
advertising impressions.
ADVERTISING
Print creative from placements in
Architectural Digest, The Los Angeles Times,
LA Weekly, WSJ and Los Angeles magazine
In addition to our comprehensive email blast and social media campaigns, WestEdge receives digital marketing support
through media partners, trade associations and dozens of cross-marketing partners.
DIGITAL OUTREACH
More than 65,000 postcards and invitations are mailed using the lists of media partners, past attendees, and design trade
associations. In addition, strategic geographic and demographic lists targeting strategy reach 250,000 new contacts,
including recent real estate purchasers and high net worth households throughout Southern California.
SAVE-THE-DATE POSTCARDS:
TRADE & CONSUMER VERSIONS
OUTDOOR
ADVERTISING
DIRECT MAIL & OUTDOOR ADVERTISING
In addition to pre-show video teasers highlighting event offerings, WestEdge engages a video production partner to cover
and stream day-by-day highlights. Exhibitor interviews, panel programs and other event happenings are also shared via our
WestEdge podcasting partner, Convo By Design.
VIDEO & BROADCAST MARKETING
To see more from the WestEdge Video Gallery, CLICK HERE.
PRESS
WestEdge PR efforts garner editorial hits generating more than 200 million media impressions. Breakdown of 2015
coverage included: broadcast impressions: 44,451,677; print and online impressions: 54,019,941; calendar impressions:
55,989,317 and aggregate impressions: 43,033,000.
For comprehensive press clips, CLICK HERE.
10times.com
Arch Digest 360
Archinect
Architectural Digest
Archello
Argonaut Newspaper
atl&co
Beverly Hills Breaking News
Breaking LA News
Buzz of LA
CA Home + Design
CBS Los Angeles
Charity Date Book
Convo By Design
Core77
Culver City Breaking News
Dering Hall
Design Milk
Design Addict
Dexigner
Downtown LA Breaking News
ETTV America
Examiner.com
FORM Magazine
GRAY Magazine
Green Lodging News
Guest of a Guest
Image People
Influenza Magazine
KCRW
KMTV
KROQ
KTLA
LA Art Party
LA Weekly
LA.com
LAist
Lifeminute.tv
Los Angeles Daily News
Los Angeles magazine
Los Angeles Times
Metropolis Magazine
MSN.com
My Domaine
NBC Los Angeles
Newsflow24
Ocean Home Magazine
Orange County Register
OrangeCounty.com
Robb Report
S Style Magazine
San Gabriel Valley Tribune
Santa Monica Chamber of Commerce
Santa Monica Daily Press
SantaMonica.com
Social in Long Beach
South Bay Digs
The Hollywood Reporter
The Press Enterprise
The Wall Street Journal
West Hollywood Design District
West Hollywood Today
Yelp
FURNITURE +
LIGHTING
CARL HANSEN & SØN BAKER
LOUIS POULSENNAULA
RICCA
GULLA JÓNDSÓTTIR
ARTEMIDE
VIBIA RESOURCE FURNITURE
OUTDOOR
FURNISHINGS
GLOSTER
MODFIRE
TIDELLI
GLOSTER
ROYAL BOTANIA THROUGH IN-EX
KITCHEN + BATH
SMEG USA
FANTINI USA
AGA MARVEL
THROUGH MODE DISTRIBUTING
BAU-FOR-MAT USA
JENN-AIR
GREEN RIVER STONE COMPANY ILVE
AGA-MARVEL
MADE:MODERN
TOKIO FURNITURE & LIGHTING
MATTHEW FAIRBANK DESIGN
JASON MIZRAHI DESIGN
SORELLE FINE ARTS
SHOPFLOOR DESIGN
SCHMITT DESIGN
BAYLY ART
WEST OF NOBLE
PAMELA SUNDAY
IACOLI & MCALLISTER
CIMARRON
J LISTON DESIGN ALEXANDER PURCELL RODRIGUEZ
The Barker Hangar is a NON-UNION venue, therefore exhibitors may facilitate their own installations without the need for
union labor. In addition, drayage (on-site freight handling) is provided to each exhibitor at no additional cost regardless of
the amount or weight of the exhibitor’s freight.
Exhibit space includes 12’ high white walls, or may be configured as an island space (400 square foot minimum) which is
open, raw space surrounded by aisles. This configuration works well for those brands with a pre-fabricated display.
Sample configurations and pricing ($42 per square foot) are available as follows:
• 10’ deep x 12’ wide = 120 square feet = $5,040
• 10’ deep x 16’ wide = 160 square feet = $6,720
• 10’ deep x 20’ wide = 200 square feet = $8,400
• 12’ deep x 20’ wide = 240 square feet = $10,080
• 16’ deep x 20’ wide = 320 square feet = $13,440
• 20’ deep x 20’ wide = 400 square feet = $16,800
• 24’ deep x 20’ wide = 480 square feet = $20,160
• 28’ deep x 20’ wide = 560 square feet = $23,520
• 32’ deep x 20’ wide = 640 square feet = $26,880
• Larger configurations possible based on availability
Exhibiting Opportunities continued on the next page.
EXHIBITING OPPORTUNITIES
MADE:MODERN
This juried section of WestEdge features designers/makers of limited production and one-of-a-kind objects, furniture, lighting
and art.
Presented in a gallery-like setting, exhibit spaces in MADE:MODERN include 12’ high white walls and truss from which
rented spotlights and some lightweight exhibitor product may be suspended, and are available in a variety of configurations
to accommodate most budgets including:
• 5’ deep x 10’ wide = 50 square feet = $2,500
• 5’ deep x 15’ wide = 75 square feet = $3,350
• 5’ deep x 20’ wide = 100 square feet = $4,600
• 10’ deep x 10’ wide = 100 square feet = $4,600
• 10’ deep x 15’ wide = 150 square feet = $6,700
• 10’ deep x 20’ wide = 200 square feet = $8,800
Please note that MADE:MODERN has separate vetting standards in addition to the standard curation of the fair.
JASON MIZRAHI DESIGN
EXHIBITING OPPORTUNITIES (CONTINUED)
#45 - RED, WHITE, BLUE + MODERN
In anticipation of the 2016 presidential election, we wondered how two cutting-edge design firms would prepare America’s
most famous “home office” for the 45th President of the United States which, may include the first female, or a self-described
socialist, or perhaps a reality television celebrity. Attendees at WestEdge 2016 will experience two modern interpretations of
the Oval Office (we think it’s about time…), and be encouraged to vote on their favorite via social media.
WOMEN’S WORK
To celebrate the leadership of women in the architecture and design communities, as well as their rising prominence around
the globe in politics, philanthropy, business and many other disciplines, WestEdge is thrilled to announce “Women’s Work”.
This installation will feature a show house, held on-site for the duration of the fair, highlighting the work of women and their
roles in the fields of interiors and products. The design of each room within this pre-fabricated home will be realized by, and
incorporate products made and/or designed by, women.
THIS IS U.S.
This exhibition highlights the influence of Americans on the global design scene. From leaders of the 20th century design
landscape to today’s rising stars within the industry, THIS IS U.S. will provide an overview of the contributions of American
designers in an entertaining and educational format.
SPECIAL EXHIBITIONS
SPONSORSHIP OPPORTUNITIES
WestEdge partners with sponsors to produce customized programs that engage event attendees in a meaningful way.
Sponsorship categories include, but are not limited to, technology, finance, auto, culinary, and travel, among others.
Below are some examples of sponsorships which have given marquee brands added visibility through creative
experiences.
For a list of sponsorship opportunities, CLICK HERE.
BOMBAY SAPPHIRE sponsored the Opening Night Party.
STELLA ARTOIS was the official beer served, hosting hospitality hours throughout the duration of the event.
SUNBRELLA outfitted the main lounge and central bar area.
JENN-AIR welcomed guests foreducational programming in the Jenn-Air Master Class Studio.
VOLVO’s sponsorship featured a
Scandinavian inspired VIP Lounge
and daily test drive schedule.
DESIGN WITHIN REACH provided the official WestEdge tote bag.
CONTACT US Troy Hanson
Co-Founder + Principal, Sales
WestEdge Design Fair
t. 917.297.3299
Megan Reilly
Co-Founder + Principal, Marketing
WestEdge Design Fair
t. 917.822.0350
CONNECT WITH US
facebook.com/westedgedesignfair
twitter.com/westedgedesign
pinterest.com/westedgedesign
instagram.com/westedgedesign
westedgedesignfair.com
CONTACT US
