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Transcript of Ministry Growth Through Email Best Practices Mike Atkinson Ministry Growth Through Email Best...
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Ministry Growth Through EmailBest Practices
www.uneeknet.com/more/cla
cla2010
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
who am i?who am i?
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
executive director
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
general manager
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
internet director
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
god of humor
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
owner / ceo / janitor
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
director of marketing
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
You've carefully thought out all the angles.
You've done it a thousand times.
It comes naturally to you.
You know what you're doing—its what you've been trained to
do.
Nothing could possibly go wrong, right?
carefully plancarefully plan
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Think again.
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
This isn’t rocket
surgery
seminar theme
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
The goal of internet work is to
help the user succeed
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
It’s a single idea, one that I call 'customer experience' and can be described in any number of ways. Focus on the other person’s needs. Listen to customers. Be open to data that comes from the outside…
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
…Create a good experience for someone other than yourself. See the pattern? It takes a certain mindset – that of empathy – to do this work.- Mark Hurst
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Design email for others, Design email for others, as you would want others as you would want others
to design email for you.to design email for you.
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
“It's a well known fact that you only have a few precious seconds (and pixels) to grab email recipients' attention and turn them into active readers. If you don't entice them right away, chances are you'll lose them.”- Lyris
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
The Internet is a selfish place. People don’t have time. They scan looking for something specific. They only care about what you can do for them. It’s about self-service and self-service is about simplicity and convenience. - Gerry McGovern
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
THE
K I S SPrinciple
EEP T IMPLE UNSHINE
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
"A picture is wortha thousand words."
"You can tell a bookby its cover."
"You only have one chance to make a good first impression."
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
the basics
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Types of organizational email:
NewsletterMarketing
TransactionalResearch
Press releasesAnnouncements
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Types of permission:
Opt-outSingle Opt-in
Confirmed Single Opt-inDouble Opt-in
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
CAN-SPAM:
Controlling the Assault of Non-SolicitedPornography And Marketing Act of 2003
CAN SpamYou CAN SpamKnow the rules
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Reasons why users clicked Spam
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Types of email formats:
Plain text
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Types of email formats:
Plain textRich Text Format
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Types of email formats:
Plain textRich Text Format
HTML
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
From Your Outbox To Their Inbox
best practices
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Competition for the Inbox
From Email Marketing Reports
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Competition for the Inbox
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Competition for the Inbox
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Competition for the Inbox
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
sending
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
We send it or…Email Service Provider (ESP)
Best day/time?Frequency
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
deliverability
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Keep your lists cleanSeparate actives &
inactivesWork with your ESP
Set up test email accountsAdd to Approved Senders
text
All about reputation!
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
from:
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Org NameMix it up for different
purposes
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
subject:
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Direct, relevant,timely and impactful
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
No more than 40-50 characters
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Identifier?
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Identifier?
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Use action wordsEmphasize benefits
Free is okayExclamation marks, too
NO CAPS!
![Page 54: Ministry Growth Through Email Best Practices Mike Atkinson Ministry Growth Through Email Best Practices Mike Atkinson.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ed35503460f94be2dc9/html5/thumbnails/54.jpg)
Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Personalization
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
design
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Design for thepreview pane!
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Best layout
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Image suppression On or off?70% off!
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
What to do?ALT tags!
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
What to do?ALT tags!Table cells
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
What to do?ALT tags!Table cells
Web version link
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
What to do?ALT tags!Table cells
Web version linkText format
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Link your images!
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
22%
78%
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Email content/offersContain a strong call-to-
action Focus on benefits
Create a sense of urgencyTargeted, relevant and
timelyClear and concise
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
E.B. White’s 17th rule: Omit needless words
Krug’s version for the Web: Omit needless words
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Get rid of half the words on each page,
then get rid of half of what’s left.
(Relating to happy talk and instructions)
Shorter paragraphsBulleted lists
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
features vs.
benefits
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Steak Sizzle
Better Sizzle
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
how?
stories
pictures
voice:active
genuineconversationa
l
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Don’t forget your header
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Don’t forget your footer
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Segmentation
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
list growth
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Sign up form on your site
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Forward to a friend
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Partnerships
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Email Marketing Awards 2010:Top Consumer Winners
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Best Email Newsletter
Indiana Officeof Tourism Development
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Best Promotional Message -- Direct Sale or Lead Gen Offer
NW Natural
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Ace Hardware
Best Promotional Message -- Direct Sale or Lead Gen OfferHonorable Mention
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
ATP World Tour
Best Single Welcome Letterto New Subscribers
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
When it comes to Email & Web
development, there is no finish line.
You only finish laps.
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
EVALS!
Honesty please.
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Ministry Growth Through Email Best Practices Ministry Growth Through Email Best Practices Mike Mike AtkinsonAtkinson
Download this presentationand helpful linx:
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