Minimistapresentaiton 1

STRATEGICPLANCONTENT

Minimista™

CARRIE WERNICK and ARIANA CRUZ

CONTENT

1. BACKGROUND INFORMATION2. SUMMARY3. COMPANY DESCRIPTION4. SERVICE DESCRIPTION5. THE MARKET6. THE ORGANIZATION7. FINANCIAL ANALYSIS

STRATEGICPLANBACKGROUND INFORMATION: VISION STATEMENT


VISION STATEMENTTo become the nation’s go-to modeling

agency for petite women.

STRATEGICPLANBACKGROUND INFORMATION: MISSION STATEMENT


MISSION STATEMENT(1) EDUCATE•Eliminate the preset standards (stereotypes) by the model industry.

•The message will be projected to petite women, retailers, and the media.

(2) CONNECT•Our sole job is to find our clients work in the industry.

•Minimista™ will concentrate on building relationships with our target audience with intentions to keep our brand name and image in positive light.

(3) PROMOTE•Minimista™ will improve its brand image by using promotional tactics (conducting model scouting/searches, pageants, reality shows, retailer trade events, real time campaigns, social media, and other web platforms)

•Success can be measured on a short-term bas by observing an increase in awareness

(4) GROW• As we build Minimista™’’s database, we will also

build relationships with our clients and all other stakeholders

• Our agency will always foster creativity and innovation for competitive advantage.

STRATEGICPLANBACKGROUND INFORMATION: OBJECTIVES


OBJECTIVES

STRATEGICPLANCOMPANY DESCRIPTION


OwnershipMinimista is a partnership owned by Carrie Wernick and Ariana Cruz.

Facilities and Location(s)We are located on East 33rd street, between Madison Avenue and Park Avenue, in Manhattan, on the Ninth floor.

Start-up Plan / Company HistoryMinimista is an online-based magazine that provides awareness, information, and inspiration for our agency’s target audience, petite women. We aim to find our models employment opportunities by representing the model as an agent. Our agency receives a profit by serving as the link between the model and a need in the market.

STRATEGICPLANSERVICE DESCRIPTION


Products / Lines / Services offered:

• Represent petite women (4’11’’-5’4’’), age 17-25• Scehdule photoshoots and bookings with third parties• Connect the model with work• Create comp cards, resumes, referrals, etc.

Differences in products / Lines / Services compared to competitors

• We take professional photos and create professional portfolios and galleries

• Only management team posts on the company website and other internet sources

• We have less ads than other competitors (more exclusive)• We have a very specific demographic unlike other competitors

STRATEGICPLANTHE MARKET


Market Trends(1) Online businesses and

blogging is more efficient than paper magazines, currently.

(2) Fashion and Photography are popular and inspire many people today.

Market Growth(1) Upscale market in major city;

appeals to socially conscious consumers

(2) Social networks allow more awareness of the company

Industry Analysis(1) Weekly meetings to discuss

projects, company, and individual goals.

(2) Maintain model profiles on company website.

(3) Support popular agencies in the modeling industry on company website.

Main Competitors(1) petitemodel.net(2) Bella Petite(3) Perfectly Petite, Inc.

Market



The typical private customer

Gender: FemaleAge: 18-25Education: Highschool/CollegeOccupation: AnyLifestyle/culture: Classy, unique, down-to-earth, dedicated

The typical business customer

Line of business: Fashion/Photography/Talent AgencySize/staff: Intimate or Well knownAge: Any

Geographical factors / limits

Domestic: Urban settingInternational: GlobalPhysical or online? Both

Assumed number of customers(1) First year-50

Average amount spend per customer?(2) First year-983,040



Step 1 Step 2 Step 3 Step 4 Step 5

• Contact signed model to Minimista.

• Website will constitute a valuable resource to potential customers.

• Hire web designer

• Launch website with Google

• Revisit initiatives

• Summer promotion party

• Update resources on agency website.

• Initiative determined by monthly theme

• List events, groups, and local businesses on website.

• Connect with prosepct agencies

• connect with fans

• Sending newsletters, and revising advertising.

• Marketing initiatives continually revised.

• Advertise through magazine and online.

• Scout new models for year 2..

STRATEGICPLANKEY PERSONNEL


Owners:Ariana Cruz & Carrie Wernick

Minimista Models

Scouting Agent

Personal Photographer: Peter Maculoso

Make-UpArtist & Hair Stylist

Promoter

Banker: JP Morgan Chase

Accountant: Susan Hecht

Lawyer: Joel Salon

Start Up Costs Price Total /monthly /yearyOffice Space(rent/mo) $4,462

$4,462 $4,462 $53,544 Fixed Capital (Equipments/Supplies)

Desks(2) $260 Chairs(2) $80 Lamps(2) $10 Filing Cabinets(4) $800 Fax Machine(1) $250 Copier(with scanner &printer) $80 Computer(2) $2,000 Cleaning supplies $40 Office supplies $99

$3,619 Communications(per month for year 1)

Phone(Landline) $33 Cable(Basic) $33 Internet $33

$100 $100 $100 Utilities

Electricity/Gas/Water $150 $150 $150 $150

LegalLicenses/Permits $75(one time fee) $75 Insurance(liability) $37.50 Service Mark $1,100 $1,100

$2,525 Advertising & Marketing

Direct Mail(per month) $1,500 Magazine Ads(per month) $1,500 Online(per month) $1,000

$4,000 $4,000 $4,000 Website

Web Design $1,800 Domain name(per year) $10 Hosting package(per year) $60

$1,870 $22,440 Key Personnel Scouting Agency $8.30 $100

Total= $8,832.80 $82,859

Month Month Month Month Month Month Month Month Month Month Month Month Year Year YearJanuary February March April May June July August September October November December 1 2 3

Received Applications 10 50 50 50 100 100 100 150 300 600 1200 2400 1971190 5110 10220Signed Models 0 4 8 12 16 20 24 28 32 36 40 44 48 96 192Bookings (Photoshoots) 0 4 8 16 32 64 128 256 512 1024 2048 4096 4096 8192 16384Cost per photoshoot (4 hours) 400 400 400 400 400 400 400 400 400 400 400 400 400 400 400Profit 0 1600 3200 6400 12800 25600 51200 102400 204800 409600 819200 1638400 1638400 3276800 6553600Model Salary 0 960 1920 3840 7680 15360 30720 61440 122880 245760 491520 983040 983040 1966080 3932160Revenue 0 640 1280 2560 5120 10240 20480 40960 81920 163840 327680 655360 655360 1310720 2621440

WORKS CITED

• U.S. Census Bureau. "Business & Industry: Industry Statistics." NAICS 711410: Agents and managers for artists, athletes, entertainers and other public figures. 2007. Web. D.C.: Government Printing Office, 11 April 2011.

• United States Government. Catalog of federal domestic assistance. Web. Prod. The Office of Management and Budget. Washington: https://www.cfda.gov/, 12 March 2011.

• Culley, Tom. Beating the odds in small business. Original. Vol. xiv. Miami: Small Business Matters, 1996.• Entrepreneur Media, Inc. "Business Idea Center: Modeling Agency." 2011. Business Ideas. 23 March 2011

<http://www.entrepreneur.com/>.• Demand Media. " Different Types of Organizational Structure." 2010. Chron | Small Business. 3 March

2011 <http://smallbusiness.chron.com/different-types-organizational-structure-723.html>.• Fashion Schools. "Fashion Careers: Job Descriptions." 2011. Fashion Schools. 04 March 2011

<http://www.fashion-schools.org/fashion-model.htm>.

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