Mini Evaluation

Web banners

What went well?One part of the banner which I think has worked well is making Superman and the drinks can pop out from the advert/web banner. This is effective because it makes the banner ‘active’ and captures the viewers attention, making them want to know what the web advert is for. Another aspect which I feel has worked fairly well is the text at the bottom of the banner “taste the energy”. This stands out and easily catches the viewers eye which will make them become interested and inquisitive to know more.

What did not work as well?One part which I would reconsider looking at and creating is the IRN BRU 32 logo on the left hand side of the banner. I would also consider adding a drop shadow or outer glow to the can to make it stand out more as the two shades of blue seem to blend together and make it hard to find definition between the can and the background.

Experimenting with the outer glow and drop shadow helped to draw out the can from the background and give it some definition to pop away from the backing and capture the viewers eye easily.

By removing the bevel and contour overlay I had used, I have been able to make the logo slightly brighter and look as though it pops and has dimension to it through inner shadows and glows rather than it having a dull, dark look to it that looks worn and not very eye catching.

I have changed the layout of my design slightly to experiment and try out different ways of placing things. I added the outer glow to the can to help draw it away from the blue background and make it stand out more. I also added the outer glow to the slogan over superman to ensure it is readable and anyone can see it. I think I would change this slightly as to me it does not look 100% great and I am unsure as to whether I like superman being covered up or not. Removing the bevel and emboss overlay from IRN BRU 32 helped to brighten up the banner slightly and make it look more appealing and eye catching. It also helped to draw it away from the page and make it vibrant rather than being dim and dull.

This design is very similar to the one I created before but has a slight different layout. I think it is more effective and suitable than the other one as the layout is clean and nothing is overlapping anything else which helps to separate everything out and make it easy to look over the whole thing quickly and take in all the information. Adding a stroke to the text makes it easy for the reader to see and read through clearly whilst also drawing it away from the page to make it more visible and easy to read.

What went well?I think this web banner has been fairly successful as the layout is professional is simplistic. It ensures everything has its own place, making it easy to look over and understand. The simplicity of the design ensures it does not get overly complicated to read through and also ensures that only the important information is on the banner.

What did not work as well?Something that I do not think has worked as well as I would have liked it to would be copy at the bottom of the banner. I feel like I should have made is slightly larger to fill more of the frame and eliminate the empty space around it.