Mini Case- Audi
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Transcript of Mini Case- Audi
![Page 1: Mini Case- Audi](https://reader036.fdocuments.in/reader036/viewer/2022081419/58999f231a28ab30688b45d1/html5/thumbnails/1.jpg)
“Keeping Your
Customers Will Keep Your
Business Going.”
![Page 2: Mini Case- Audi](https://reader036.fdocuments.in/reader036/viewer/2022081419/58999f231a28ab30688b45d1/html5/thumbnails/2.jpg)
AudiVorsprung Durch Technik
![Page 3: Mini Case- Audi](https://reader036.fdocuments.in/reader036/viewer/2022081419/58999f231a28ab30688b45d1/html5/thumbnails/3.jpg)
What’s
Audi?Let’s “listen”
![Page 4: Mini Case- Audi](https://reader036.fdocuments.in/reader036/viewer/2022081419/58999f231a28ab30688b45d1/html5/thumbnails/4.jpg)
Mission
“We delight customers worldwide.”
![Page 5: Mini Case- Audi](https://reader036.fdocuments.in/reader036/viewer/2022081419/58999f231a28ab30688b45d1/html5/thumbnails/5.jpg)
Vision
Audi – a premium brand.
![Page 6: Mini Case- Audi](https://reader036.fdocuments.in/reader036/viewer/2022081419/58999f231a28ab30688b45d1/html5/thumbnails/6.jpg)
Why ?•Convincing
brand values.•Sportiness.•Permissiveness.•Superiority.
![Page 7: Mini Case- Audi](https://reader036.fdocuments.in/reader036/viewer/2022081419/58999f231a28ab30688b45d1/html5/thumbnails/7.jpg)
Objectives • Continuous
Growth• Superior Financial Growth.• Global Image Leader.• Attractive Employer Worldwide.
![Page 8: Mini Case- Audi](https://reader036.fdocuments.in/reader036/viewer/2022081419/58999f231a28ab30688b45d1/html5/thumbnails/8.jpg)
Marketing Mix
Product
Place Promotion
Price
![Page 9: Mini Case- Audi](https://reader036.fdocuments.in/reader036/viewer/2022081419/58999f231a28ab30688b45d1/html5/thumbnails/9.jpg)
Road to success…•Repositioning.•Convincing advertising.•Sponsorship.
![Page 10: Mini Case- Audi](https://reader036.fdocuments.in/reader036/viewer/2022081419/58999f231a28ab30688b45d1/html5/thumbnails/10.jpg)
Major factorInnovation
“The future starts today.”
![Page 11: Mini Case- Audi](https://reader036.fdocuments.in/reader036/viewer/2022081419/58999f231a28ab30688b45d1/html5/thumbnails/11.jpg)
Building Customer loyalty
• Qualitative services.• Customer
empowerment.• Analyzing customer
reviews.• Effective repositioning
after customer complaints.
![Page 12: Mini Case- Audi](https://reader036.fdocuments.in/reader036/viewer/2022081419/58999f231a28ab30688b45d1/html5/thumbnails/12.jpg)
Premium brand image
Stylish design and technology
Offers premium service
High corporate responsibility
Strengths
![Page 13: Mini Case- Audi](https://reader036.fdocuments.in/reader036/viewer/2022081419/58999f231a28ab30688b45d1/html5/thumbnails/13.jpg)
Low level of
awareness
Expensive
Stuck upNot so user-
friendly
Weaknesses
![Page 14: Mini Case- Audi](https://reader036.fdocuments.in/reader036/viewer/2022081419/58999f231a28ab30688b45d1/html5/thumbnails/14.jpg)
Opportunities• Target emerging
markets.
• Covering more geographical area.
• Innovate for mature markets.
Threats
• Limited markets.
• Threats in general to luxury cars.
• Risks of international markets.
![Page 15: Mini Case- Audi](https://reader036.fdocuments.in/reader036/viewer/2022081419/58999f231a28ab30688b45d1/html5/thumbnails/15.jpg)
How important is it to invest in customer loyalty for cars, a product most people buy only every couple of years?
• Customers will buy vehicles over and over again if loyalty is strengthened.
• If relationships are built strongly, it will become easy to sell to them in larger numbers, ultimately higher numbers mean greater sales.
• They trust you to provide quality products and customer service.
• More loyalty means more customers which leads to less competiton.
![Page 16: Mini Case- Audi](https://reader036.fdocuments.in/reader036/viewer/2022081419/58999f231a28ab30688b45d1/html5/thumbnails/16.jpg)
Try to estimate the lifetime value of an audi customer.
Worth $100,000 - $500,000
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What measures should audi take to build long-term relationships?
• Provide excellent customer service process for customer contacts
• Create as customer relationships as possible.
• Increase market share.
• Select customers by segment.
![Page 18: Mini Case- Audi](https://reader036.fdocuments.in/reader036/viewer/2022081419/58999f231a28ab30688b45d1/html5/thumbnails/18.jpg)
• Audi reached customers and has been successful in building customer loyalty.
• It analyzed customers complaints.• Effectively transformed to serve
the customers needs.• Adopted new and effective
advertising strategies and sponsorships.
• Innovation leads to success - AUDI
![Page 19: Mini Case- Audi](https://reader036.fdocuments.in/reader036/viewer/2022081419/58999f231a28ab30688b45d1/html5/thumbnails/19.jpg)
Advancement through technology.
![Page 20: Mini Case- Audi](https://reader036.fdocuments.in/reader036/viewer/2022081419/58999f231a28ab30688b45d1/html5/thumbnails/20.jpg)
Thank you