Millennials & social media slideshare
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Transcript of Millennials & social media slideshare
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MILLENNIALS SOCIAL MEDIA MARKETING
Image source googleimages.com
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Millennials - Facts
12%
24%
24%
16%
24%
Population By Generation
Greatest/Silent Boomers Gen X Millennials Gen Z
Compiled by author from pewresearch.org
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Millennials
We refer to the generation of millennials as those who do not have a recollection of life before the internet and cell phones (usually 16 – 19)
They refuse to be bound by social norms, accepted customs and beliefs
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Millennials Founded The Social Media Movement
They are 77 million, and
make up 24% of the
population
Three-quarters of millennials
have created a profile on a
social networking
site
Compiled by author from pewresearch.com
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Marketing To Millennials
Studies show that 83 million millennials have $1.3 trillion in buying power
Millennials have a world of information at their fingers, but they are forming their own opinions about brands
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Building A Marketing Plan Around MillennialsGOING GLOBAL, SOCIAL AND MOBILE
One key to reaching millennials is to go where they are
They are increasingly global, mobile and social
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CULTURE FOLLOWS THEIR LEAD
The whole world will follow the lead of millennials
Those who identify with this group will have the rest of the population following along
Develop a business model that will specifically target millennials and figure out their diverse needs
Compiled by author from pewsocialtrends.org
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CONSIDER THEIR LIFETIME VALUEALTHOUGH BABY BOOMERS ARE STILL A BIG MARKET….
If Millennials acquire brand affinity, they will stay with you for life
Affords an opportunity to grow and evolve and makes for a sound business model for the next 50 years or so
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WHAT ARE MILLENNIALS DOING ON THEIR PHONES DURING THE DAY?
Text Social Media Mobile Games
Take Pictures
Browsing Email Phone Calls/Voice
Mails
66%
55%51% 48% 47%
33%
24%
Typical School Day Phone Use
Compiled by author from pewsocialtrends.org
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YOUTUBE, NETFLIX AND PANDORA- TOP MUSIC STRAMING SERVICES
YouTube Netflix Pandora Spotify Google Play
Amazon Prime
Hulu/Hulu+
Google Chrome
Cast
Roku0%
10%
20%
30%
40%
50%
60%
70%
80% 75%
55%
39%
24% 24%
14% 14%9% 10%
What streaming platforms do you use often?
Compiled by author from pewsocialtrends.org
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Contact Us for the Full Presentation:
Mediacontact USA Inc.13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112E: [email protected]
www.mediacontactusa.com
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Sources Cited "5 Reasons to Build Your Marketing around Millennials." 5 Reasons to Build Your Marketing
around Millennials. Web. 9 Jan. 2016. http://www.prdaily.com/Main/Articles/6e0680c7-a5a3-4dfe-8fc6-d08a47111441.aspx\
"Millennials: Confident. Connected. Open to Change." Pew Research Centers Social Demographic Trends Project RSS. 23 Feb. 2010. Web. 9 Jan. 2016. http://www.pewsocialtrends.org/2010/02/24/millennials-confident-connected-open-to-change/
“Millennials.” Pew Research Center RSS. Web. 9 Jan. 2016 http://www.pewresearch.org/fact-tank/2015/01/16/this-year-millennials-will-overtake-baby-boomers/
Mobile Advertising Via Social Networks http://www.aabri.com/NO2013Manuscripts/NO13039.pf "Mobile Apps - US - September 2013." Mobile Apps. Web. 9 Jan. 2016.
http://store.mintel.com/mobile-apps-us-september-2013 "Nielsen." Tetrad. Web. 9 Jan. 2016. http://www.tetrad.com/demographics/usa/nielsen/ Petrov, Kosta. "10 Things Every Marketer Needs to Know." The Huffington Post.
TheHuffingtonPost.com. Web. 9 Jan. 2016. http://www.huffingtonpost.com/kosta-petrov/10-things-every-marketer-needs-to-know_b_7980968.html
"Trends: Digital Advertising." AdWeek. Web. 9 Jan. 2016. http://www.adweek.com/news/advertising-branding/trends-digital-advertising-135805