20140506 presentation digital customer experience slideshare
Digital media audit slideshare
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DIGITAL MEDIA AUDIT Presented by Patricia Barber, President Digital Content Strategies Currently found at http://trishbarber.com D i g i t a l C o n t e n t S t r a t e g i e s 1
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A summary of one one of the Digital Media product offerings available from Trish Barber
Transcript of Digital media audit slideshare
DIGITAL MEDIA AUDITPresented by Patricia Barber, President
Digital Content StrategiesCurrently found at http://trishbarber.com
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WHAT WE DO
We help small to medium size businesses organize their digital assets for use in effective communications programs involving the company Website, RSS, search engines, online directories/communities, email campaigns, eNewsletters, video and social media
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HOW WE WORK
We work as a marketing partner using a creative process that involves your executive team and includes:1. Digital Asset Inventory2. Clarification of Goals3. Digital Asset Evaluation4. Marketing Program Integration5. Ongoing Resourcing
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A LOOK AT OUR PROCESS
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4Creates
Efficiencies
Establishes Measurements for Success
Establishes Realistic
Expectations
Provides a Road Map
HOW WE LEARN ABOUT YOUR COMPANY AND YOUR TEAM
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DELIVERABLESWe use a tiered delivery system that allows you to customize services to your needs and budget
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Content Assets Inventoried, Competitor Overview, CRM Overview, Enhancement List
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Asset Creation Necessary, Social Media Channels, Feeds, SEO/SEM, CRM
Redeploying internal resources, Additional resources needed, Job Descriptions,/Outsourcing
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Trish is an accomplished Digital Media professional experienced in piloting digital media strategies that synchronize with an organization's business methods. Proven track record in the day-to-day operations of digital media functions with a focus on editorial operations, social media, customer interactions, community architecture, business development. Trish is a persuasive business person with a passion for new and growing businesses and comfortable working with all levels of management.
Portfolio companies include: AOL, Verizon Foundation, Clarity Media Group (Examiner.com), Southern Governors Association, KaBOOM!, Newt Gingrich, DOE, Fidelity Investments, Navy Memorial, Verizon’s Thinkfinity
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Core Competencies:•Digital Media Management•Marketing•Business Development
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