Mileage Com Pro 2005
Transcript of Mileage Com Pro 2005
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The group services blue chip clients in the lifestyle, consumer,
financial, technology and healthcare sections.
Our clients include Marriott, AT & T Singapore, Intel
Semiconductor, Daimler-Benz AG, Da Vinci, Expressions, Bausch
& Lomb, Novantis, SriLankan Airlines, Vertu, Cartier, Corum, etc.
Our services are specified in strategic marketing communications,public relations, and also organizing lots of press conferences,
media interviews, media trips, seminars, events, etc.
Not only implementing the communication perspective of your
current marketing strategies but through our alliance withMarkPlus&Co, the number one strategic marketing consultant in
Indonesia, Mileage can also provide a total solution to clients byproviding end-to-end marketing communication strategy andimplementations services.
ABOUT MILEAGECOMMUNICATIONS
Mileage
Communications
Group is Asias
biggest Public
Relations
network with
offices in India,
Thailand,
Malaysia,
Singapore and
Indonesia.
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A full-service strategic marketing communicationsand PR agency
A member of Pinnacle Worldwide - a global network
of PR agencies
Incorporated in 1992
Rated as one of the top 10 PR agencies in Singaporeby a US PR journal
First local PR agency (Singapore) to open an office in
New Delhi (1999)
Branches in Mumbai & Bangalore (2000)
Malaysia Office - Kuala Lumpur (2000) Indonesia Office - Jakarta (2002)
Thailand Office Bangkok (2002)
The Mileage Group is Singapores biggest agency today
CORPORATE PROFILEMILEAGE GROUP
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Mileage Communications Pte Ltd., Singapore
RAPR Mileage Communications Sdn Bhd., Kuala Lumpur Mileage Communications, New Delhi
Mileage Communications, Mumbai Mileage Communications Indonesia, Jakarta
Mileage Communications, Bangalore Mileage Communications, Bangkok
OUR REGIONALOFFICES
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Strategic Marketing Communications Corporate PR Crisis management Media Relations
Community Relations Financial PR
Investor Relations/ IPO Public Affairs & Government Relations Media Training Event Management Corporate Videos
Editorial Services Multimedia Presentation
OUR EXPERTISE
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Structure Books Writing
A combination from marketingstrategy consultancy
(MarkPlus&Co) and PRconsultancy (Mileage
Communications)
Only one expertise
Only one expertise and only
branch off ice
Some have written books in 2-3 titles and distributed in
national scalesLocal PR Consultants
Do many books writing and
internationally published.
MileageCommunications
21
Comparison Matrix among Mileage Communications (Indonesia), local PR
consultants, and global PR consultants
Global PR Consultants
Has written many books whichbecome best-sellers either in
national or international scales
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Local PR Consultants
MileageCommunications
43
Comparison Matrix among Mileage Communications (Indonesia), local PR
consultants, and global PR consultants . (contd)
Global PR Consultants
Alliance
Experiences
in consulting businessin Indonesia
With various global consultingcompanies from various
competency
From 1989(A subsidiary of MarkPlus&Co)
With one or two consultingcompanies with questioned
reputation
Rarely do they alliance
Mostly are under 10 years
Longstanding in globallevel, but many are
relatively new in Indonesia
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Local PR Consultants
MileageCommunications
65
Global PR Consultants
Connection between
PR Consultancy andResearch
Learning Process forClient
Has in-house research divisionwhich is fully integrated with PR
consultancy division andsupported by a solid Knowledge
Center
Guaranteed becausethe philosophy is
work wi th Clientnotwork f or Client
Usually are not research-based. PR consultancyprovided intuitively.
Not certain, depends on thephilosophy and each
companys commitment
None - generally, thephilosophy i s work for
Client
Usually a re not research-based.PR consultancy provided
intuitively.
Comparison Matrix among Mileage Communications (Indonesia), local PR
consultants, and global PR consultants . (contd)
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Local PR Consultants
MileageCommunications
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Global PR Consultants
Top ManagementExperiences in Making
Blueprint
Hermawan Kartajaya and YapBoh Tiong is a combinationbetween conceptual thinker
and practitioner who has beennationally and internationally
recognized
Event organizer or they whomostly write press release
without strategic and limitedexperience as practitioner.
People who are far fromIndonesia
Has experience in makingstrategic-communications
blueprints f or various companiesin Indonesia, as the integrated
umbrella to the total activity, such
as PR for the big company.
Mostly just do tactical project(ad-hoc press release or event
organizing)
Mostly just do tactical project(ad-hoc press release orevent organizing), and not
customized to the localsituation.
Comparison Matrix among Mileage Communications (Indonesia), local PR
consultants, and global PR consultants . (contd)
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Local PR Consultants
MileageCommunications
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Global PR Consultants
Model UsedProfessionalPersonnel
Own model whichinternationally recognized and
has been applied in variouscompany in Indonesia
All personnel are full-timeconsultants who
understand the situationin Indonesia
Using models frominternational textbooks whichare not certainly suitable withthe condition of companies in
Indonesia
Using models frominternational textbookswhich are not certainly
suitable with the conditionof companies in Indonesia
Consultants who mostly onlydo tactical activity, such as
event organizer, press release,etc.)
All consultants are full-timers who may not familiar
with the situation inIndonesia
Comparison Matrix among Mileage Communications (Indonesia), local PR
consultants, and global PR consultants . (contd)
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OUR OPERATINGPHILOSOPHY
Observe integrity
Add value
Ensure quality
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Result-oriented
Cost effective
OUR APPROACH
Creative/ Innovative
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DI YOGYAKARTA
Press Conference & Publicity to build the brandimage of the new Jogja through PR approach(2001).
Never Ending Asia
KEMENTERIAN KEBUDAYAANDAN PARIWISATA
Public Relations Campaign to socialize theNational Movement to Build Public Facilities(Gerakan Nasional Pembangunan Toilet Umum);2004.
Some companies which have been handled by
Mileage Communications Indonesia are as follows:
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SRILANKAN AIRLINES
Public Relations program on a retainer basis(2003).
BANK ARTHA GRAHA
Crisis Management (2003).
Some companies which have been handled by
Mileage Communications Indonesia (contd)
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J.W MARRIOTT ASIA
Press Conference & Media Lobbying (2003).
LIPPO BANK
Crisis Management (2003).
Some companies which have been handled by
Mileage Communications Indonesia (contd)
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SUPERBRANDS INDONESIA
PT. YAMAHA MOTOR
KENCANA INDONESIA
Some companies which have been handled by
Mileage Communications Indonesia (contd)
Public Relations program to build the positiveimage of Superbrands in Indonesia through pressconferences, press releases, media interviewsand events (2003-2004).
Communications program to Yamaha dealers in
order to launch Mio, automatic motorcycle(2003).
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DA VINCI INDONESIA
PT. TELEKOMUNIKASI
INDONESIA, Tbk.
Some companies which have been handled by
Mileage Communications Indonesia (contd)
Public Relations program on a retainer basis(2003-present).
Communications program to launch Telkomsbook, entitled On Becoming a Customer Centric
Company, Transformasi Telkom MenjadiPerusahaan Berbasis Pelanggan (2004).
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PT. DHARMALA INTILAND Tbk.
BANK INTERNASIONAL
INDONESIA
Some companies which have been handled by
Mileage Communications Indonesia (contd)
Marketing Communications Strategy to launch
Grand Champa apartment.
Communications program to launch BII NationalSales Division (2004).
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MarkPlus&Co - UNICEF
Some companies which have been handled by
Mileage Communications Indonesia (contd)
Communications program for Celebrities forKids, a charity event for UNICEFs ChildProtection Programme (2004).
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BOOKS WRITING
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OUR CLIENTS
FEEDBACK(contd)
BII National Sales Conference, Agustus2004
An extraordinary event which exceeds ourexpectation. The event motivates and
invigorates participants through theideas/nuances expressed during the event. We
hope that Mileage will maintain their work andwe thank you for the excellent work.
(Hanafi Himawan, BII National Sales Division)
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We are impressed with how they
handled and organized MIO Education, in
which everything runs smoothly thanks tothe direction and supervision Mileage
Communication. We look forward for towork together with Mileage
Communications to ensure the success of
our future events. Thank you for theexcellent contribution. BRAVO!
(Board of Director Yamaha MotorKencana Indonesia)
Yamaha Motor KencanaIndonesia, 2003
Thank you for the Superbrands PressConference arrangement. We are pleased
with the extensive coverage by the media
(Kompas, The Jakarta Post, BisnisIndonesia, Media Indonesia, Suara
Pembaruan, Koran Tempo, Republika,SWA, Asia Inc., etc). This publicity serves
as a good backdrop for Superbrands
.Your advice on the media is very
helpful.
(Superbrands Indonesia)
Superbrands Indonesia, 2003
OUR CLIENTS
FEEDBACK
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POTENTIALTEAM
MEMBERS
+
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HERMAWAN
KARTAJAYAPresident
Summary of experience. Hermawan Kartajaya is an internationally acknowledged speaker as well as
author in marketing area. He has been invited as a speaker and guest lecturer in many national and
international seminars/conferences and universities. He has authored many books and his marketing
articles have appeared in numerous national and international publications.
Areas of expertise
Marketing Strategy development
Selected experience Developed MarketingPlus 2000 Framework and subsequently expanded it to a more comprehensive
model called Sustainable Marketing Enterprise
Using this marketing framework, successfully renewed marketing strategies of many companies (both
multinational and Asian) and significantly improved their performances. Some of the major clients that
he has handled include (among many others): United Tractor (Komatsu), Indofood, Semen Gresik
Group, National Postal Saving Bank, Goodyear Indonesia, and many more. In 2000, co-published the book titled Repositioning Asia: From Bubble to Sustainable Economy with
Prof. Philip Kotler. This book was fully supported by the then Andersen Consulting Asia Pacific, published
by by John Wiley & Sons, Singapore and positioned as The Business Book of the Year.
Published articles in several Indonesian magazine and newspaper: SWA Magazine, Gamma, Bisnis
Indonesia and Jawa Pos
Hosts Siasat (Strategy), a popular weekly TV business show in Indonesia.
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HERMAWAN
KARTAJAYA(contd)
Prior work experience
Lecturer in Marketing and Sales subjects, University of Indonesia Distribution Director, PT HM Sampoerna
General Manager, PT Panggung Electronic Industries, Indonesia
Education
Harvard Business School Executive Education Program (Strategic Marketing Management)
J.L. Kellogg Graduate School of Management Executive Education (Increasing Sales Force Productivity,Delivering Excellent Customer Service, Communications Strategy Marketing Communications for the
Changing Marketplace)
The Wharton School Executive Education Program (New Product Development and Introduction, Managing
Service: Reengineering for Customer Satisfaction, Building and Leveraging Brand Equity, Integrating
Finance and Marketing)
The University of Michigan Business School Executive Education Program (Business-to-Business MarketingStrategies).
Master of Science (International Marketing), University of Strathclyde, Glasgow, U.K
Bachelor of Economics (Marketing Management), University of Surabaya
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Professional Association
Chartered Institute of Marketing
One of 12 members of World Marketing Association Council
Currently, Protem Chairman and Governor of Asia Pacific Marketing Federation Foundation (APMF
Foundation)
President of Indonesia Marketing Association (1996-1999 and 1999-2002)
Vice President of World Marketing Association (1999-2001)
President of Asia Pacific Marketing Federation (1998 2000)
HERMAWAN
KARTAJAYA(contd)
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HENDRA WARSITA
Director
Summary of experiences. Hendra Warsita is the director of Mileage Communications (Indonesia), as asubsidiary of MarkPlus&Co. Responsible to run the business of Mileage Communications (Indonesia).
Areas of expertise Marketing Communications
Public Relations Event Management IT
Selected Experience
Founder and Former Executive member of Canada-Indonesia Society. Former Executive member of Indonesian Community of Toronto and Vicinity. Former Advisor to the Mayor of City of Toronto in Culture.
Director of Private Enterprise of Indonesia Marketing Association. Board of Governor CALINDO (Canadian Alumni in Indonesia).
Chairman of PERIKA (Association of Indonesian Exporters for Canada) Member of the Board of Trustee of Academy Secretary TARAKANITA
EducationBachelor degree in Computer Science, York UniversityBachelor degree in Civil Engineering, Ryerson University
Diploma in Civil Engineering Technology, Fanshawe College of Applied Art and Technology
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ALEXANDER MULYA
Senior Consultant
Summary of experience. Alex Mulya has 3 years of consulting and industrial experience in
telecommunication ( fixed, wireless and mobile), banking/financial institution, insurance, pharmaceutical,heavy equipment distributor, retailer, food manufacturing, cigarettes, and many others.
Areas of expertise Business revitalization & restructuring of marketing activities & objectives
Developing market entry strategy for technology new to the market products
Developing brand charter model as the strategic branding consultancy model
Selected consulting engagement and industry experience Developed strategic blueprints for several manufacturing and services companies, which involved
conducting a business environment analysis, determining corporate strategic intent, developingsegmentation, targeting, positioning, and branding strategy, constructing the concepts of tacticalelements such as differentiation, marketing-mix
Host & Moderator of Superbrands Radio Talk Show at SMART FM Speaker & trainer in various marketing trainings and seminars in Jakarta, Semarang & Surabaya
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ALEXANDER MULYA
(contd)
Prior work experience Financial Analyst for PT Tjiptono Darmadji (Indonesian co) worked at debt restructuring and financial
analysis (0.5 year) Sourcing Manager for PT Sioen Indonesia (Belgium owned) worked as the responsible for developing
sophisticated textiles (for technical garments) with various sources from East & SE Asia and buyingmanager (1.5 year)
Analyst for PT Tifa Securities (Indonesian co) worked as macro & micro economy analyst for securities
brokerage (0.5 year)
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FENTY BERLIANA
PR Consultant
Summary of experiences. Fenty Berliana is the member of Brand Communications Practice ofMarkPlus&Co. Responsible to the activities and consulting projects which are related to the practice of
Brand & Communications and also responsible to the MarkPlus&Cos Communications Program, PublicRelations activities as well as PR-ing Hermawan Kartajaya, in his capacity as the marketing icon of
Indonesia; one of 50 Gurus Who Have Shaped the Future of Marketing, Chosen by Chartered Institute ofMarketing, United Kingdom; and as the President of World Marketing Association. The job descriptionincludes the industry analysis, media relations, corporate communications, internal and external relations,
MarkPlus&Co communities projects, Marketing Communications & PR consultancy (Mileage
Communications), etc. Fenty Berliana has involved in some Communications/ PR consultancy projects forclients in some industries, such as airline, banking, property, furniture, automotive and IT, luxury &
lifestyle.
Areas of expertise Integrated Marketing Communications Public Relations
Media Relations Event Management
Selected Experience Manage ASEAN Marketing Conference, 2002.
PR project for Hermawan Kartajaya as the marketing icon of Indonesia. In charge for Mileage Communications (Indonesia)-- a Marketing Communications consultant and PRAgency-- as a subsidiary of MarkPlus&Co.
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FENTY BERLIANA
(contd)
Projects Involvement
Jogja, Never Ending Asia SriLankan Airlines
Bank Artha Graha Lippo Bank
Education
Social Degree in Communications, Padjajaran UniversityGeschwister Scholl Gymnasium, Velbert, Germany
Superbrands Indonesia Yamaha Da Vinci Indonesia
Bank Internasional Indonesia
JW Marriott Asia KPPU (Komisi Pengawas Persaingan Usaha) TELKOM Indonesia
PT. Dharmala Intiland Tbk.
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IMELDA GRACIA SOEDHARMO
Consultant
Summary of experience.
Imelda is an experienced IT and automotive marketing consultant with consulting experience forComputer, Printer, IT Component and Automotive companies. Responsible to the companys
communications and Public Relations activities include media relations, corporate communications,
internal and external relations, and MarkPlus&Co communities projects. Imelda G. Soedharmo has
involved in some Communications/ PR consultancy projects for clients in some industries, such as
banking, furniture, automotive and IT.
Areas of expertise
Product and Pricing Practice
IT marketing research
IT marketing management
IT distribution system design
IT promotion Automotive customer insight research
Automotive channel management
Automotive new market development
Education
Bachelor of Science in Industrial Engineering, Trisakti University, Jakarta
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IMELDA GRACIA SOEDHARMO
(contd)
Selected consulting experience
Developed integrated marketing plan for large Computer Hardware manufacturer Developed distribution strategy for Printer manufacturer
Advised several IT Component companies regarding their promotional strategy
Developed new market penetration, marketing communication strategy and channel management for largeautomotive manufacturer
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SYAHRISA SYAHRUL
PR Analyst
Summary of experiences
Syahrisa Syahrul is the member of Mileage Communication (Indonesia), as a subsidiary of MarkPlus&Co.Responsible to the companys communications and Public Relations activities include media relations,corporate communications, internal and external relations, and MarkPlus&Co communities projects.
Areas of expertise Marketing Communications Media Relations
Event Management
Selected Experience Supporting the business of Mileage Communications (Indonesia), Marketing Communications consultantand PR Agency, as a subsidiary of MarkPlus&Co.
Supporting in marketing communications consulting projects for some clients. PR consultancy project: Da Vinci (Public Relations), PT. TELKOM Tbk. (Launching), Bank Internasional
Indonesia (National Conference), Superbrands Indonesia, Celebrities for Kids @ National Mothers Day
(MarkPlus&Co & UNICEF).
EducationSocial Degree, Major : Communication, Padjadjaran University.
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NOVIA SUKMAWATY
PR Analyst
Summary of experiencesNovia Sukmawaty is the member of Mileage Communication (Indonesia), as a subsidiary of MarkPlus&Co.Responsible to the companys communications and Public Relations activities include media relations,corporate communications, internal and external relations, and MarkPlus&Co communities projects.
Areas of expertise Marketing Strategic Communications
Media Relations Event Management
Selected Experience Supporting the business of Mileage Communications (Indonesia), Marketing Strategic Communications
consultant and PR Agency, as a subsidiary of MarkPlus&Co.
Supporting in marketing communications consulting projects for some clients. PR consultancy project: Da Vinci (Public Relations).
Education
Master Degree, Major : International Business, Monash University- Melbourne, AustraliaBachelor of Business Administration (honors), Major : Management, Trisakti University
International Business, Edith Cowan University, Perth
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FRANCISCA PRANDAYANI
Business Executive
Summary of experiencesFrancisca Prandayani is the member of Mileage Communication (Indonesia) and Brand Credence, as asubsidiary of MarkPlus&Co . She is responsible in handling both companys clients and customers relationshipmanagement in both companys.
Areas of expertiseCustomer Relationship Management.
Handling all communication activities with all clients of Mileage Communications (Indonesia)and Brand Credence.
Selected Experience Supporting the business of Mileage Communications (Indonesia) and Brand Credence by finding the
clients needs of the communication and branding consultancy services provided by Mileage
Communications (Indonesia) and Brand Credence. Supporting in marketing communications consulting projects for some clients.
EducationBachelor of Economics, Major : Marketing Management, Atma Jaya University, Jakarta
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Wisma Dharmala Sakti, 19th Floor
Jl. Jend. Sudirman Kav. 32Jakarta, Indonesia
Phone: +62-21-570 9721
Fax: +62-21-570 9712
MILEAGE COMMUNICATIONS(INDONESIA)