Mikolt Csap: ICT for the Creative Industries
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Transcript of Mikolt Csap: ICT for the Creative Industries
ICT for the creative industries
ECIA Closing Conference
Amsterdam, 27-28 November 2014
Mikolt Csap
DG CNECT G2 Creativity
Advertising and
marketing
Architecture
Design and designerfashion
Film, TV, video, radio
and photography
IT, software and
computer services
Publishing
Music, performing and visual
arts
Arts and Crafts
Cultural and Creative Industries
Video Games
Cultural and Creative Industries
9% growth rate from
2007-2011
14 million jobs in EU
392,000 companies inUK, DE and
FR
85% micro firms with fewer than
10 employees
6.5% of total European workforce
6.8% share of GDP
€860 billion total value
added
8% of total UK exports in
2011
TV & Radio
3 INTERLINKED SECTORS
C
R
E
A
T
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V
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/
C
U
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T
U
R
E
C
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M
M
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R
C
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D
I
S
T
R
I
B
U
T
I
O
N
TECHNOLOGY PROVIDERS
ARTS
FILM
PERFORMINGARTS
MUSIC
PUBLISHING
GAMESDESIGN AND
FASHION
MUSEUMSGALLERIES
ADVERTISING
B2CE-COMMERCE
APP STORES
OVER THE TOPservices
BROADCASTING
MARKETING
RETAIL
SOFTWARE
APPS
IOT
SMARTDEVICES
SOCIALMEDIA
CONSOLESHARDWARE
BIG DATA
WEAREABLES
CREATIVE INDUSTRIES
ICT
DISTRIBUTION/ MARKETING
TELECOM
CLOUD
Creative industries and ICT
Craf
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dver
tisi
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tect
ure
Fash
ion
Art
s
Des
ign
Pres
s &
Pub
lishi
ng
Perf
orm
ing
Art
sV
ideo
Gam
esM
usic
Mov
ieBr
oadc
asti
ngTo
tal
Sensors 2 2 1 1 1 7
Wearables 2 2 2 2 8
Manuf. Process 2 1 2 2 1 8
3D Printing 2 2 1 2 2 1 10
A.I. 1 1 1 1 1 2 2 1 1 11
Modelling 2 1 2 5
3D 2 2 2 1 2 2 1 2 2 2 18
Security/DRM 1 2 1 2 2 1 9
Network/Social 2 1 2 1 2 1 2 2 2 2 17
Cloud 2 2 2 2 2 2 12
Big Data 2 2 2 2 1 1 1 11
Authoring 2 2 1 1 2 1 9
HMI 1 2 1 2 2 1 2 1 2 2 16
Aug. Reality. 1 2 2 1 2 1 1 2 12
Language 1 1 1 1 1 1 6
Media Convergence 1 1 1 2 2 2 9
(1) Light blue Secondary priorities
(2) Dark blue High level of relevance and therefore a high priority
STRENGTHS
• Well established European Creative Industries
• Excellent ICT Research expertise relevant for CI
• Access to a wealth of cultural resources
WEAKNESSES
• Weak penetration of cutting edge ICT technologies
• Shortage of ICT skills
• Atomised Market
OPPORTUNITIES
• Digital Content demand is rising
• New Business Models
• Cross Cutting Technologies
• Wide ICT deployment
THREATS
• Higher competition from emerging markets
• Non-Consistent Copyright system
• Distribution Chains mostly non EU
New European Media
NEW NEM VISION PAPER for H2020
NEM the "European Technology Platform" for digital content justpublished its Vision for Research, Innovation and beyond.
Connected Media & Content for Innovation and Creativity in digital Europe
http://nem-initiative.org/
Content personalisation
- Personal data- Privacy- Emotional monitoring- User behaviour
Content Consumption
- Rights management- User interaction- Transaction- Translation- ATAWAD
SMART CONTENT
Content Creation- Professional/users- Post production- Smart content- Collaborative/crowd creation- Storytelling- Open data- New formats (ATAWAD)
Content processing
- Storage, Cloud- Brokering, aggregation- Accessibility- Data analytics- Compression performance
nem ideas
'The Future of ICT for Creativity and Creative Industries'
http://ec.europa.eu/information_society/newsroom/image/final_report%20on%20workshop%20the%20future%20of%20ict%20for%20creativity%20and%20creative%20industries%2026-27%20march%20luxembourg_6121.pdf
2 days
80 participants
18 topics
14%
44%
37%
5%Research centre
Academicorganization
Industry (incl. SMEand SE)
Other (ex.foundation)
WORKSHOP
Bringing the worlds of
creativity and technology
closer together
Automatically generated and
adaptive content
Multi-sensory experiences
Infrastructure for CI SMEs
Tools with co-creation abilities
Better understanding
of creativity
Collaborative design tools
Trans- and cross-media
Traceability of creative content
Identified
topics…
ICT and Art&
Art in ICT
A thematic network of publishing companies and ICT enterprises on sharing experiences, market analysis and business cases studies.
Among the objectives: support policy innovation via recommendations stemming from the dialogue between stakeholders and the creation of an open web resource for publishing and ICT professionals.
The book: perfect technology for centuries…
…and still, a lot has changed
…and will change more
culture and creative
industries
ICT
research
ICT industries
digital cultural heritage
cross-innovation
interdisciplinary
research
knowledge
transfer
stakeholders
engagement
Goal
• Improve the competitiveness of European Creative Industries as drivers of the economy (growth
and jobs) through ICT. Support the European creative industry in their efforts towards a global
leadership in high-tech application sectors and the ability to develop innovative and effective
solutions. Strengthen Europe’s position as provider of creative products and services based on
individual and business creativity.
Actions
• Support research and innovation for the development of novel ICT technologies (authoring tools,
3D…) and its deployment in the Creative industries.
• Mobilising the entire range of available EU innovation instruments (SME actions, web
entrepreneur actions and access to finance) in support of creative industries innovation efforts
and fostering new business models.
Priorities
Creative industries
DG CNECT
H2020 LEITCH4
H2020 HorizontalAccess to FinanceHelp Grow
ICT WP 2014-2015:
- ICT18: 15M (2014)- ICT22c: 7,5M(2014)
- ICT19a: 18M (2015)
ICT WP 2016-2017
SME Instrument(Open DisruptiveInnovation)ODI
Fast Track for Innovation(FTI)
Startup Europe
EIG: European Investor
Gate
ACE: Accelerate
Cross-BorderEngagement
FI-WARE: Accelerators
…and a new project soon starting for creativeindustries
Business AngelsICT Co-Investment Pilot (2015)
H2020 CALL1 results
Ideas:
• Small Innovation projects (6-18 Months, 0,5-1 Mio € max)
• ICT technology transfer to Creative Industries
Results:
• Covered all Creative Industries
• Foster cross–disciplinarity
• 60% are SMEs, 60% are newcomers
Broadcasting& Film
Fashion
Game industry
Design E-publishing
Music Tourism
Multimedia & social
Work Programme 2014-2015ICT 19a – CALL 2
17
• Research in new technologies and tools to support
creative industries in the creative process from idea
conception to production,
• budget € 18 million,
• deadline for proposal submissions: 2015-04-14,
• small project proposals are expected (2-4 M€ funding),
Creative Industries as an EU priority
18
Commissioner for Digital Economy and Society
Günther H. Oettinger received in his Mission letter a
clear political mandate to support "the development
of creative industries and of a successful European
media and content industry able to reach out to
new audiences, adapt to the digital era and thrive
in the connected Digital Single Market".
Thank you for your
attention!
Further Information:
Digital Culturehttp://ec.europa.eu/digital-agenda/en/content-and-media/digital-culture
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ICT for Creativity: https://mobile.twitter.com/ICTcreativityEU