What’s Next Boomer Business Summit Chicago 26 March 2015

Mike’s POV on user experience

Mike Lee, AARP.org, Digital Strategy & Operations

v. 1.0

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Mobile Roadmap: 2014 > 2015 > 2016

<2014: Web site and mobile apps

2015: AARP Everywhere responsive web site

2016: Context-aware Mobile Communications Platform

(Illustrative)

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A peek at AARP Everywhere

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A peek at AARP Everywhere

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A peek at AARP Everywhere

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Activity tracker linked to loyalty program

AARP Rewards For Good on AARP.org

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Activity tracker linked to loyalty program

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Activity tracker linked to loyalty program

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Forrester Research Mobile Mind Shift

Forrester’s thinking about “mobile moments” collected in a highly regarded book

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Forrester Research Mobile Mind Shift

Template for plotting mobile moments

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Forrester Research Mobile Mind Shift

Worksheet to think through implementing mobile moments

12 Hooked – How to Build Habit-Forming Products by Nir Eyal (2014)

13 The Hook Canvas

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Contact

M i k e L e e S e n i o r A d v i s o r , D i g i t a l S t r a t e g y A A R P D i g i t a l S t r a t e g y & O p e r a t i o n s Tw i t t e r : @ c u r i o u s l e e