Jersey mike's powerpoint (1)
Transcript of Jersey mike's powerpoint (1)
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SITUATIONAL
ANALYSIS
Competitors
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Target
Audience
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Marketing
Strategy
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Bra
ndin
g
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What:• Sporty games for children and adults• Promotional kiosk for Jersey Mike’s spread out through out the field• Media coverage• Stage for local entertainmentWhy:• Raise funds for local charities involving underprivileged children• Create brand awareness and buzz around the community• Spark attention to Jersey Mike’s various menu items• Create long lasting relationships with customers
Where: • Local Schools • Athletic fields
Who:• Local Schools• Families• Volunteers• Media• JACK’D• Jersey Mike’s spoke’s person --Christie Rampone• Sponsors
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Non-traditionalLower Budget: Create lower budget ads that still generate a lot of exposure
Digital Marketing: Create online campaigns to promote via social media outlets
Print Campaigns: Create print campaign to appear in specialized magazines, billboards, bumper stickers.
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