Migration of Communications to the Cloud – From App Provider to Service Provider
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Transcript of Migration of Communications to the Cloud – From App Provider to Service Provider
COMPANY CONFIDENTIAL © COPYRIGHT 2012 DIALOGIC, INC. ALL RIGHTS RESERVED. | www.dialogic.com
Migration of Communications to the Cloud – From App Provider to Service Provider
Tom Schroer Director of Service Provider Marketing,
COMPANY CONFIDENTIAL © COPYRIGHT 2012 DIALOGIC, INC. ALL RIGHTS RESERVED. | www.dialogic.com2
Agenda
Customer demands and market trendsEvolve to the CloudImplementation options Considerations when moving to the CloudA new architecture is neededThe multimedia conferencing opportunitySummary
COMPANY CONFIDENTIAL © COPYRIGHT 2012 DIALOGIC, INC. ALL RIGHTS RESERVED. | www.dialogic.com3
Popular applicationsCommunication and Collaboration• IVR/IVVR, voice mail, ACD, contact
center• Notifications, mass alerts• Conferencing – voice and video • Click to connect• SMS/MMS
Multimedia Content Delivery• Video surveillance • Multimedia streaming portals,
ringtones, content adaptation
Location-based services• Customer service, advertising, social
networking
Upside contribution from video conferencing and related VAS
Popularity In Cloud Based Multimedia Communications Applications
*Source: Dialogic compilation of Forrester Research &CEBP status report
Cloud-based communications services market projection 2014*
Cloud-based communications market projected to grow to $8-10B by 2014
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Evolution To Cloud Based Offering
Premise based solutionImplementation lead timeCustomer capex requirementSpace, power, remote maintenance
Evolve to the CloudMultitenant solutionReduced capex, opex for service provider and customerFaster implementationWider coverage, service integrityEnterprises like the model• Anytime, anywhere access for end users
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It’s Not If, But When
Service Providers are focusing on cloud based applications
External customers and internal consumers
Benefits to end usersReduced capexImplement as needed to match business cycles and demand• Pay as you go• Seasonally adjusted capacity• Usage based pricing
Try before you buyTime to market – implement applications more quickly
“35% of AT&T's IT activity is in the cloud. … [the] new services customers see are in the cloud” - John Donovan - Senior Executive Vice President—AT&T Technology and Network Operations, AT&T Inc. at CTIA 2012
COMPANY CONFIDENTIAL © COPYRIGHT 2012 DIALOGIC, INC. ALL RIGHTS RESERVED. | www.dialogic.com6
Implementation Options
Private ● Hybrid ● PublicSpectrum of data center options
Collocated serversExpansion capabilitiesIntegration of purpose built hardware
Leased serversControl of hardware and virtual environment
Virtual computing environmentOn demand resourcesScale up and down as neededSupports seasonal/short duration demand without stranding assets
• Access to bandwidth• 24x7 support, HVAC, fire suppression, dual power grids, battery back-up
Data Center
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Areas For ConsiderationNot all hypervisors are created equal• Windows vs. Linux• Release version• CPU allocation• Predictable scheduling
for real-time apps
Hardware – Processors• Newer the better• VT-x or AMD-V
Which Cloud provider is the right fit• Size vs. flexibility• Security• Redundancy
Application architecture• Multi-tenancy vs.
multiple instances• Regulatory/compliance• Faster time to market vs.
cost• Implement then
optimize
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Tale of Two Clouds
Non real-timeDatabase orientedSporadic transactions
Multimedia ApplicationsReal-time, multimedia enabledContinuous computingLots of transactions all the time
Today’s Cloud Applications
Public cloud environments need to be optimized for real-time, multimedia intensive applications
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The Real-Time Multimedia Enabled Cloud
Mobile Experience Enabled•Real-time multimedia centric•Predictable continuous computing•Improved CPU scheduling•Good I/O performance•Low latency
Benefits to Developers• Faster time to market• Security, SLAs• Access to multiple service providers• Support of real-time multimedia
applications
Benefits to Data Center Providers• Differentiation with value added offerings
Security as a serviceTranscoding and gateway as a service
• Partitioning and extensibility to multiple customers
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The Multimedia Conferencing Opportunity
Cloud-based collaboration solution Target: SMB enterprisesCloud based applicationBased on virtualized Dialogic® PowerMedia™ products
Social Conferencing
Mobile Video Conferencing
Unified Conferencing
Audio Conferencing
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Take Your Application To The Cloud
Continue growth in Cloud communication – driven by customer demand and mobility preferencesOpens opportunities to expand addressable marketProvides scalability, flexibility and differentiation
Service velocityReal-time Multimedia Enabled Cloud
Opportunities across the value chainBoth application developers and cloud operatorsIncreased value to enterprise organizations
Work with a partner that can enable this evolution
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Dialogic, Veraz, Brooktrout among others as well as related logos, are either registered trademarks or trademarks of Dialogic Inc. and all companies controlling, controlled by, or under common control with Dialogic Inc. (“Dialogic”). The names of actual companies and products mentioned herein are the trademarks of their respective owners.
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