65% Reach

1.3 million + Irish Unique Users

#1 Online Platform for Display Advertising in Ireland

Top 5 Site for User Engagement

Source:Comscore, Nov 2009

Advertising in a Difficult Economy

Why Online?

Why now?  

Why Microsoft Advertising?

Accountable, innovative and flexible

Greatest reach, Targeting and Trusted Environment

Zero waste / maximum return on Investment

EMS Digital Life 2008 Europe Base: Digital Life Universe Target: How has your media consumption changed in the past two years?

Shift towards on-line

Source: Ad Spend – ZenithOptimedia Dec08 – Western Europe Time Spent – EIAA Mediascope 2008 – European Average

Ad spent vs. time used

MSN Portal ChannelsNews & Sport

Dating

Careers

Property

Entertainment

Travel

Network

MSN Ireland Portal

Display Products

1 Million + Unique Users

17M Page impressions/ month

HP 728x90 Leaderboard

HP 300x250 MPU

RoadblocksTandem deliveriesand….

…Homepage Takeovers

All rich media enabled

Can generate up to 25,000 clicks in a day !

Exclusive to Microsoft: free support and serving from Eyeblaster

Road-block all ad formats on MSN ie homepage for a high

impact integrated 24 hr Takeover

• Content Integration• Masthead Integration• Module Sponsorship

MSN.ie can offer customisable branding &

content sponsorship on the homepage, flexible to

budget avails & client objectives

Portal Integration

Your brand in the new MSN Windows Live experience

Simplicity: Your advertising message seen widely across the range of planning activities that are happening

Better advertising environment: a cleaner experience, surrounding your ad to better showcase your message

Impact MSN enables advertisers to have an impact on their key audience at the point of influence

The digital home for over

850,000 Irish consumers

and the biggest email provider in the country

Source:Comscore, February 2009

Source: Microsoft Internal, Dec 08

∙ 54% of the Windows Live Messenger audience in Ireland is aged 18-34

∙ The gender split is 49% female and 51% male

<13 13-17 18-24 25-34 35-49 50> Unknown 0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

3.07%

14.90%

25.25%

31.90%

16.30%

7.60%

0.01%

Age Group %

%

Nov 2009 – 863,833 registered users

Male Female 0.00%

50.00%

100.00%

50.07% 49.20%

Male / Female %

%

Demographics

A Better Advertising Environment

• Consistent header links all MSN Windows Live services together

• All Ads targetable by age/gender

• Expandable

• Flash/Video enabled

• Cleaner/uncluttered user interface surrounding your ad to better showcase your message

• Skyscraper means improved ad performance – scrolls down with page content

• Improved share of Ad space, ad exclusivity on almost every page

Today page Internal pages Sent confirmation

• 300 x 250 or 300 x 600 rectangle

• Advertise where the user plans their next move

• 160 x 600 Skyscraper

• The heart of all the action

• Available on Hotmail Inbox, Read and Folders pages

• 300x250

• Highly prominent position, users see their updated information, notifications from third parties and will have easy access to Windows Live Sharing

Display Products

New large 300*600 Panel Ad !displays on sent mail confirmation page

And Expands to 560x600 !

Display Products

Be part of the conversation with

Drive engagement with a broad audience and a diverse set of offerings

• 73% reach in Ireland

• Users are making decisions

• Engaging all day long with friends

• Having conversations

• Sharing experiences

• Influencing each others decisions

Integrate your message at the point-of-influence

Overview Monthly

Active Accounts 538,484

Sessions Per Person 55

Messages Sent Per Person 519

Time Per Person 08:02:25

• Each month over *530,000 people use Windows Live Messenger in Ireland

• On average they spend over 8 hours per month and send 519 messages each

• Unrivalled platform to reach the at-work audience

• 70 % reach in Ireland & Microsoft’s fastest growing product globally

• Be at the heart of all conversation activity !

* Nov 2009

According to ComScore, in Ireland, MSN Instant Messenger (IM) has 71% usage versus Yahoo Messenger 13% - leading IM service in Ireland and the fasting growing MSN service world wide

∙ 54% of the Windows Live Messenger audience in Ireland is aged 18-34

∙ The gender split is 49% female and 51% male

3%

10%

13%

17%

15%13%

9%

6%8%

4%

1%

0%

5%

10%

15%

20%Age

Total

2%

6%

7%

9%

7%

6%

4%

3%3%

2%

0%1%

4%

5%

8%8% 8%

5%

4%4%

2%

1%

0%

2%

4%

6%

8%

10%

Age by Gender

Female

Male

Demographics

Age Total Female Male<13 16,533 10,030 6,50313-15 54,548 33,621 20,92616-17 68,991 39,562 29,42918-20 93,652 48,649 45,00321-24 78,285 37,154 41,13125-29 71,194 30,261 40,93430-34 49,147 20,148 28,99935-39 34,648 14,256 20,39240-49 40,596 17,425 23,17150-64 24,069 10,914 13,15565+ 6,821 2,512 4,309Total 538,484 264,532 273,952

Other New Features • Multiple location access

• WebIM in Hotmail

• Photo IM

New ‘Me” area which can be personalised with themes or photos

Hotmail alert

Favorites: Organise your favourite contacts at the top of the Messenger window. 

Groups: Set up groups of people that you regularly chat with

What's New Feed: Get updates about your friends network from Windows Live and partner sites

A fresh new look !

New 180x150 expandable on Messenger Today Page

IM Unique Display Products

Highest click-yield MSN product !Textlinks:

Rich Media Supported !Target users as theyInitiate MessengerSupports Expandable &Overlay Creative

Main Messenger Window

• Starting point for all IM activity

– Great brand exposure

• Highly prominent position. Located below the “What’s New” and the Tabs

• Target by age, demo, or time segment

• Roadblock an entire day to reach your audience for mass scale and awareness

Now expands to 300*600 on rollover/click !

IM unique display options

Be at the start of all conversation activity

New 234*60 IM Half Banner now expands to rich media supported 300*600 !

Tb Partners

• Generates between 15,000 to 25,000 clicks per month

• Fixed icon on the Instant Messenger window that opens a bespoke client micro-site in new browser window

• Data capture features for lead generation

• Constant Brand presence on Ireland’s leading Messenger service

Hosted within and by Microsoft, associate your client with a

trusted brand

IM Content Integration

PE packages consist of tailor made• Emoticons• Display

pictures• Backgrounds• Winks which integrate into IM conversations

An original and novel way for users to interact with a brand in

a playful and unique setting

IM Personal Expressions

65,000 unique Irish users11 million Ad impressions

Ingame AdvertisingDynamic High Impact Advertising

1 Ad impression = 10 cumulative seconds of exposure

Full creative and technical support provided by Massive

each month and growing

Our audience

M10-14 15%

M15-24 36%

M25-34 15%

M35-45 9%

Total 75%

Homepage Takeovers

Source: Dynamic Logic MarketNorms Q4 2006

5.15.9

15.4

30.4

37.5

83.7

18.423.6

60.0

4.6 5.6

14.8

4.5 5.1

12.8

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

Standard BannersRich Media

Rich/Video

% Lift

Aided Brand Awareness

Online Ad Awareness

Message Association

Brand Favorability

Purchase Intent

Rich Media builds brands

IM Half Banner Creatives

MPU Float/ Overlay

IM180x150

Skyscraper 160/120x600

Achieve measurable results that show return on investment

Results

Catch their attention with innovative, interactive advertising

Creative

Showcase your brand in the right places for the audience you’re targeting

Audience

Build integrated campaigns that encourage participationConversation

Interactive advertising, animations, games, competitions…

Great creative

Click-throughs, awareness, participation, registration, sales…

Great results

Home page takeovers, microsites, wallpapers, integrated content & more…

Great ideas

Your Audience.

Find out what we can dofor your brand