MWI - Las Vegas Digital Advertising Network
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Transcript of MWI - Las Vegas Digital Advertising Network
![Page 1: MWI - Las Vegas Digital Advertising Network](https://reader033.fdocuments.in/reader033/viewer/2022052901/55694168d8b42a2c788b4b6e/html5/thumbnails/1.jpg)
Media World International, 5020 Clark Rd., Third Floor, Sarasota, Florida 34233
DIGITAL CASINO ADVERTISING NETWORK
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INSERT Pictures of units with advertisers on this page
WHEAT THINS
SKYY VODKA TUMS
H&M
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DIGITAL CASINO ADVERTISING NETWORK:
• Located on the table games, screens show game name and min/max bet
• 8.4” HD LCD screens
• Full Motion Video(up to :30 second commercial)
• Over 500 Screens
• Coverage in 8 top Las Vegas Casinos
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Location Screens
MGM 89
Paris 86
Mirage 71
Mandalay Bay 66
Luxor 57
Excalibur 49
Bally’s 47
Green Valley Ranch 43
508
Over 500 Screens in 8 TOP Las Vegas Locations
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MEDIA WORLD INTERNATIONAL SCREENS:
-94 MINUTE AVERAGE DWELL TIME allows exhibitors to reach
attendees 10 times at a single seating
- CAPTIVE AUDIENCE guarantees ads are noticed. Excellent in driving attendees to your booth
-Provide 67% MESSAGE RECALL that far surpasses TV, Cinema and
other DOOH screens.
Source: 2012 Arbitron/Visualimts Study
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AUDIENCE
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Casino Attendees Profile:
Source: 2012 Arbitron Study
Almost 30% of Casino Attendees Live in a $100k Household
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Casino Attendees Profile:
Source: 2006 Harrah’s Survey
36%
8%
31%
14%
Remodeled Home in Past Year
Own Their Home
Own 2 or More Cars
Buy a New Car
Casino Customers are More Likely than non-Gamblers to:
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Casino Attendees are Trend Setters:
Source: 2006 Harrah’s Survey
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Casino Attendees are Opinion Leaders:
Source: 2006 Harrah’s Survey
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ENVIRONMENT
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Casino’s have positive perception:
81% of those surveyed feel casino gaming is
acceptable for themselves or others
60% of those surveyed feel casino industry is VERY
or SOMEWHAT important in terms of contributing
to the overall travel & tourism industry in the U.S.
Source: 2012 AGA Survey of Casino Entertainment
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Las Vegas Tourist Profile:
- Almost 39 Million Tourists annually
- Over $30 Billion in taxable revenue
- Over $8 Billion in food/drink/accommodations
- Average casino revenue is almost $300/gambler
Source: Las Vegas Marketing Bulletin 2011
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Casino Attendee Activity:
Source: 2012 AGA Survey of Casino Entertainment
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These Image Conscious Top Brands Operate Retail
Locations in and Around Casinos:
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RECAP
- Extreme dwell time with captive audience drives results
-Reach your affluent trade show audience at a time where
they are open to order and spend.
-Places your brand in an exciting environment alongside
some of the worlds best known and desired brands