PRESENTED BY:

SATYAM SINGH

SANJAY SHARMA

VISHAL SINGH

SUSHIL KUMAR SINGH

Micromax is an Indian consumer electronics company . It is a

private limited company.

10th largest mobile handset manufacturer in the World.

Micromax started it’s journey as a software company since

1999, located in Gurgaon, Haryana, India.

In 2008, it entered mobile handset business.

It has become The largest Indian domestic mobile handsets

company in 2010.

INTRODUCTION

Micromax is one of the leading Indian Telecom Company.23

domestic offices across the country and international offices in

Hong Kong, it has around 1900 employees.

Working Place of Micromax

Revenue US$ 626 million (2012)

Rahul

Sharma

Sumeet

Arora

Vikash Jain

Rajesh

Agarwal

Founders of Micromax

KEY PEOPLE

CEO – Deepak Mehrotra

CMO – Shubhodip Pal

Smart phone business head – Ajay Sharma

Feature phone business head – Khaja Muzafarullah

International business head – Amit Mathur

Product of the Company

mobiles

LED televisionsTablets

Data card

30 Days Battery Backup

Micromax sells around 1.3 million mobiles handsets every

month, with a presence in more than 500 districts through

100,000 retail outlets in India.

Percentage of Market Share

Courtesy: IDC report on growth of mobile sales in India, 2013

Micromax Entered in Tablet Industry

o Launched funbook on April 3, 2012, an android 4.0 ice

cream sandwich tablet with 7- inch capacitive display.

o Micromax has launched the Canvas Tab P650 Android

tablet. Making it the first tablet in the canvas series.

o Tablet market with a share of 18.4 per cent, ahead of

veterans Samsung and Apple.

Micromax in TV market

Micromax come in television market with the launch of

LED TV 24-inch to 55-inch range.

Micromax has set up a one lakh square feet

manufacturing.

It has production capacity of 2,000 LED per day.

Led TV of 24 inch from Micromax market price Rs 15,990

and full HD smart TV 55 inch Rs 1,29,990 .

Micromax faces a tough competition from Samsung,

Sony etc.

Micromax’s business model has been replicated by many

new players which again pose a threat to Micromax.

Customer assumes it’s product as China Product.

Threats

Strategies

Currently Micromax is dominating the rural market. They are

basically catering to the need of the customers of the rural

area.

It’s market strategy is to improve the visibility in the urban

markets also building brand image.

low-cost QWERTY phones, universal remote control and

gaming phones. it is coming out with new models.

It’s Strategy focuses on innovating, designing and using the

latest technologies to develop products at affordable prices.

Objectives1. Focus on urban market specially youth 18-25 years

2. As smart phone is going to be the future of mobile market,

Micromax has started focusing on smart phones as well as tablets

3. On capturing major share of urban youth market, for next two

years Micromax needs to focus on urban market at large

4. Focus on expand to international markets and enter into

neighboring Indian countries, south African countries etc.

5. Micromax aims to be a company with a double digit market

share by 2014,

On March 31, 2013, the Micromax logged in a record Rs 3,168

crore in sales revenues for the financial year 2012-13.

Financial view

Thank you all

for your kind attention