Michael Bindrup, MBA GM Business Development Advisor Nevada Small Business Development Center Raj...

Social Media MarketingNCET October 15,2010Michael Bindrup, MBA GMBusiness Development AdvisorNevada Small Business Development Center

Raj TumberBusiness AdvisorSCORE Southern Nevada

About NCET

About SCORE

About NSBDC

About NMI

Social Marketing Sites

STAY CONNECTED

Content Outline

Twitter FacebookWoot & GrouponYouTube & AnimotoSocial Media AnalyticsQ&A

Social Marketing Sites

Company Profile

Created in 2006 by Jack Dorsey.Twitter is a free social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.

100 MILLION USERS

http://en.wikipedia.org/wiki/Jack_Dorsey

http://en.wikipedia.org/wiki/Social_network_service

http://en.wikipedia.org/wiki/Microblogging

http://en.wikipedia.org/wiki/Text-based_(computing)

http://en.wikipedia.org/wiki/Character_(computing)

Twitter.com

Best Practice - Twitter:

Event Based TweetsLink Link LinkCustomize your backgroundUse Hash Tags - seachablilityFollow as many people as you can

Observe and ImproveDo not hard sell

Company Profile

500 MILLION USERS

Mark Zuckerberg launched Facebook from his Harvard dorm room on February 2004., Idea came from a student directory in prep school known as the "Facebook". Once at college, Zuckerberg's Facebook started off as just a "Harvard-thing", until Zuckerberg then decided to spread Facebook to other schools and enlisted the help of roommate Dustin Moskovitz. They first spread it to Stanford, Dartmouth, Columbia, Cornell and Yale, and then to other schools with social contacts with Harvard

http://en.wikipedia.org/wiki/Dustin_Moskovitz

http://en.wikipedia.org/wiki/Stanford

http://en.wikipedia.org/wiki/Dartmouth_College

http://en.wikipedia.org/wiki/Columbia_University

http://en.wikipedia.org/wiki/Cornell

http://en.wikipedia.org/wiki/Yale

Facebook.com

Set up a Personal pageSet up a Business page (Add-on)Add Contents, Photos & Biz

Profile Invite friendsSet up a Sub-Domain – Min. 25

Fans (http://facebook.com/choosedomain)

START ADVERTISING

Status Updates – Wall Posts – Add Links Post Targeted Updates Ask Questions Hold Contests Request Feedback

It’s all content driven

What are the viral drawbacks? Individuals with too many friends.

EFFECTIVE MARKETING

HOW?

Social Buying

WootGrouponLiving Social

Social Buying – Woot

Social Buying - Groupon

Social Buying- LivingSocial

Video Sharing:

You TubeAnimoto

Video Sharing: Blendtec

Best Practice - Video Sharing:

Set up a ChannelHave a StrategyHave a Concept – Be UniqueWatch Production ValueAllow feedbackShow link info on videos

Measuring Social Media

Conclusion: Your Next Step

Commit ResourcesCreate a Social Media PlanIntegrate with MarketingDo Your HomeworkContent is KingMetrics

Questions

Thank You

Michael Bindrup, MBA GM Business Development Advisor Nevada Small Business Development Center Raj...

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