1. An Edward Charfauros Presentation Environmental Scanning

2. About A social networking and commerce platform offering unlimited 4G nationwide voice, text, and data mobile phone service. Contract-free without credit checks which pays its members back for adding new customers.

3. How SolaVei creates value and sustains its competitive advantage through its business strategy Environmental scanning SolaVeis internal and external environments Determining SolaVeis competitive advantages and strategies SolaVeis measurement guidelines that verify its strategic effectiveness How effective are SolaVeis measurement guidelines Your Plan or Summary Layout Topic 1 Topic 2 Topic 3 Topic 4 Topic 5

4. Environmental scanning SolaVeis internal and external environments Economic Situations Industry Potential Pitfalls Political Events Regulatory Emerging Issues Social Relationships Technological Trends

5. Determining SolaVeis competitive advantages and strategies Strategies 1. Creating a personal dialog with customers 2. Offering data 3. Offering data plans matching mobile lifestyles 4. Enabling flexibility 5. Adopting new business models 6. Varying approaches

6. Pays its member for referrals No contracts No credit checks One monthly cost or FREE Ad avoidance Member promotions Social network platform Member awards, incentives, and rewards How SolaVei creates value and sustains its competitive advantage through its business strategy Value Sustainability

7. SolaVeis measurement guidelines that verify its strategic effectiveness Ad Impression Measurement Guidelines Ad Campaign Measurement Process Guidelines Ad Verification Guidelines Audience Reach Measurement Guidelines Click Measurement Guidelines Digital Video Ad Measurement Guidelines Mobile Web Advertising Measurement Guidelines Rich Media Measurement Guidelines Rich Internet Application Guidelines (IAB, 2012)

8. How effective are SolaVeis measurement guidelines Effective Not Effective

9. References PR Newswire. (2012, September 21). Solavei launches nationwide, delivering the first mobile service that pays consumers. Retrieved from http://marketresearch.ulitzer.com/node/2371977 Cadwgan, N., & Diqulou, C. (2012, April 30). Key strategies to grow mobile broadband revenue. Retrieved from http://www2.alcatel- lucent.com/enrich/en/v6i2/key-strategies-to- grow-mobile-broadband-revenue/ SolaVei. (2012, Oct). How it works. Retrieved from http://www.solavei.com/chozen IAB. (2012). Measurement guidelines. Retrieved from http://www.iab.net/guidelines/508676/guidelines

10. Question Session